Festival Of Games - Social Gaming

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Ex Machina

A presentation on games & social networks during the 2008 NLGD Festival of Games in Utrecht by Jeroen Elfferich

Technologie Divertissement et humour

Social Gaming Games in and as Social Networks Jeroen Elfferich NLGD Festival of Games Ex Machina Social Gaming Technology www.exmachina.nl [email_address] +31 20 617 26 85 www.exmachina.nl

Ex Machina ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

Games & Marketeers ,[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl From To Hardcore Accessible Teenage boys Everyone

Games & Distribution www.exmachina.nl From To Game-only devices (console) Web, mobile, console, IM are being integrated Closed, proprietary platforms Open, social API’s Rigid structure Episodic, syndication, mash-ups Fixed locations, moments Anytime, anywhere, any device

Games & Business www.exmachina.nl From To One-off purchase Recurring revenue Physical retail store Online distribution Banners Sponsoring, freemiums, in-game ads, cross-game community ads

goSupermodel ,[object Object],[object Object],[object Object],www.exmachina.nl

Case goSupermodel: Nintendogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.exmachina.nl

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Festival Of Games - Social Gaming

1. Social Gaming Games in and as Social Networks Jeroen Elfferich NLGD Festival of Games Ex Machina Social Gaming Technology www.exmachina.nl [email_address] +31 20 617 26 85 www.exmachina.nl

3. Julius 4.0 www.exmachina.nl

4. Games & Advertisers www.exmachina.nl

5. Games & Analysts www.exmachina.nl

7. Games & Distribution www.exmachina.nl From To Game-only devices (console) Web, mobile, console, IM are being integrated Closed, proprietary platforms Open, social API’s Rigid structure Episodic, syndication, mash-ups Fixed locations, moments Anytime, anywhere, any device

8. Games & Business www.exmachina.nl From To One-off purchase Recurring revenue Physical retail store Online distribution Banners Sponsoring, freemiums, in-game ads, cross-game community ads

9. Games & Gameplay www.exmachina.nl From To Username Avatar Long sessions ‘ Game snacks’ Stand-alone Connected, online Linear Free roaming Isolated ‘ Everything is a Game’

10. Games & Social www.exmachina.nl From To Anonymous Identity Identity Rich profile Solo Group, clan, team High score (Social) network ranking Individual Community Community (Casual) MMO Single player Multiplayer Top-down gameplay Shared, user-created/edited Friends per game Friends across games

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