6. A bit of revenue
every day
Jackpot. Then nothing.
For a long time.
7. Write Design
Fund, license Fund, license
Produce Develop
Market (a lot!) Market (a lot!)
Pray (for a hit!) Pray (for a hit!)
Cinema Console
8. Write Design
Produce Pilot Develop v0.9
Market Seed and/or market
Broadcast
Upload and launch
Evaluate
◦ Write, produce Season 1,
Evaluate
market a bit, broadcast ◦ Tweak, upload v0.91
◦ Wash, rinse, repeat ◦ Analyse, rinse, iterate
TV Web/Mobile/Social
9. US: 4 hours a day (2 months non-stop per year!)
TV in 99% of all households, 2.24 sets on average
TV is turned on 6h47m a day
Total hours of TV consumed: 250 billion
% Americans who say they watch too much TV: 49
Youth – hours in school: 900 behind TV: 1,500
TV commercials seen per year: 20,000
11. 100.000.000.000+ Euro
◦ 2009 US market TV revenues, Idate
25.300.000.000 US$
◦ 2009 US market game industry revenues, Newzoo
12.
13. Show Debut channel Debut year Distributor
Sony Pictures
1 Who Wants To Be A Millionaire? ITV (UK) 1998
Television
Nederland 2
2 Deal or No Deal 2002 Endemol
(Netherlands)
3 Wipeout ABC (US) 2008 Endemol
CBS Studios
4 Wheel of Fortune NBC (US) 1975
International
5 Family Feud ABC (US) 1976 FremantleMedia
6 Don't Forget The Lyrics Fox (US) 2007 RDF Rights
7 Hole in the Wall Fox (US) 2008 FremantleMedia
Shine
8 Are You Smarter Than A 5th Grader? Fox (US) 2007 International/Mark
Burnett Productions
CBS Studios
9 Jeopardy NBC (US) 1964
International
10 I Love My Country RTL4 (Netherlands) 2008 Talpa Media
Most Popular TV Gameshows in the World
TBI, 2009
14. 1988
The ‘Henny
Huisman Effect’
is a situation
where the
national phone
system grinds to
a halt due to a
sudden, massive
amount of phone
calls.
17. TV Lessons
◦ Scheduling & scarcity
◦ Marketing & episodes
◦ Watch when broadcast
Online
◦ Personalisation & social graph
◦ Gamification of Everything
◦ Massive multiplayer
Two-screen & new TV platforms
◦ iPad, Google TV, Apple TV, TV app stores
19. Launch quick & iterate
Artificial scarcity works
Pilot, episodes, seasons
Interaction over form
The moment matters
A TV is a TV, not a computer
Leverage your fans, involve your community
Ex Machina 2010