On Thursday, conversations around Cannes Lions decreased for the first time, with just over 21,000 discussions compared to 30,000 the previous day. Chipotle gained attention for winning a Cannes PR award for its sustainable food ad. Awards were a major topic of discussion, with the term used over 1,000 times. While celebrities still generated 25% of conversations, brands like Unilever and Ogilvy drove more discussions through their on-stage presentations.

1. The Latest Social Media Trends
from Cannes Lions 2014 –
Thursday 19th June
Thursday 19th June (1am CET) – Thursday 19th June 2014
(between 1.00am and 11.59pm CET)

2. Thursday buzz: Key findings
• As Cannes Lions began to wind down, Thursday saw a decrease in chatter for the first time
this week. A decline of 28% resulted in just under 21,400 discussions, compared to almost
30,000 the previous day
• Chipotle became the first brand to really gain social traction off the back of an award win.
The restaurant chain scored 510 mentions after winning the Cannes PR award win for its
anti-Big-Food ad promoting sustainable food
• The emphasis on awards also came through strongly in overall conversation, with the term
used over 1,030 times yesterday. The Future Lions Awards played a big part in this success,
with ‘future’ itself generating 770 mentions and #brightfuture featuring as the fifth most
popular hashtag
• While Wednesday was the day of celebrity, Thursday’s on stage schedule was more about
awards and brands. Despite this, Tweets from Kim Kardashian and Jared Leto ensured that
the Cannes A-list also still played its part in over 25% of total conversations – once again
demonstrating the value of power of celebrity at the Festival

3. Cannes Lions 2014: Volume 19.06.14 (1am CET) – 19.06.14
(11.59pm CET)
For the first time this year, online conversations around Cannes Lions decreased. As people began to travel
home, chatter lessened by 28%. Just over 21,380 discussions took place, in comparison to almost 30,000 on
Wednesday.
Another first for the festival was a brand sparking the most prominent talking points without a celebrity
presence, with Unilever’s CMO Keith Weed driving conversation through his presentation on how the
industry has changed over the past 30 years, and the biggest challenges faced today. His presentation
caused a spike of over 1,650 conversations at around midday local time.

4. Top Brands (by mentions) at Cannes Lions 2014: 19.06.14 (1am
CET) – 19.06.14 (11.59pm CET)
On a quieter day at the festival, Ogilvy still dominated brand conversation, with over 4,200 mentions.
Elsewhere, Kim Kardashian’s attendance at the MailOnline’s boat party demonstrated once again the
influence of celebrities, with her Tweet generating over 600 Retweets to fire the brand into second
place.
Chipotle also rose to third as it made the most of its Cannes PR award win on social, scooping an
accolade for its anti-Big-Food ad. Meanwhile, Unilever’s on stage presence, which discussed the
threat of fragmentation, fired the brand up to over 450 mentions.
317
255
453
4247
915
510
227
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
Google
Facebook
Unilever
Ogilvy
MailOnline
Chipotle
Microsoft
Google Facebook Unilever Ogilvy MailOnline Chipotle Microsoft

5. Top buzz words (by mention) at Cannes Lions 2014: 19.06.14
(1am CET) – 19.06.14 (11.59pm CET)
Looking at Thursday’s buzz words, we can see that awards took centre stage yesterday. ‘Awards’ was
mentioned over 1,000 times, while ‘future’ rose to 770 as excitement around the Future Lions Awards
increased.
‘Creativity’ and ‘advertising’ continued to lead the way, driving 27% and 20% of chatter respectively, aided
by Unilever’s on stage talk that covered creative talent amongst other industry themes.
8%
20%
27%
20%
15%
10%
Buzz words
Mobile
Advertising
Creativity
Awards
Future
Design

6. Most Mentioned Celebrities at Cannes Lions 2014: 19.06.14
(1am CET) – 19.06.14 (11.59pm CET)
Thursday was a more relaxed day for celebrities at Cannes Lions, but they still accounted for over 5,400 (25%) of
all chatter, with Kim Kardashian following her husband’s example from earlier in the week in leading the celebrity
charge. Despite not officially presenting at the festival, Kardashian attended the MailOnline’s boat party which
sparked significant Twitter buzz and helped to generate over 1,500 conversations. This also enabled the UK
national news outlet to create substantial brand cut-through.
Noise around yesterday’s top celeb, Jared Leto, was boosted as the filmstar posted a photo of himself with a
Monk, which even initiated a #monks hashtag. This enabled Leto to just about remain in top spot, 32 conversations
ahead of Kardashian.
693
384
1,563
330
1,531
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Kanye West Courtney Love Jared Leto Sheryl Sandberg Kim Kardashian

7. Top Hashtags at Cannes Lions 2014: 19.06.14 (1am CET) –
19.06.14 (11.59pm CET)
The decrease in chatter around Cannes Lions was replicated by use of the official #CannesLions hashtag, which
dropped by 29% to be included in just under 17,700 conversations.
As social activity quietened, so did the use of this week’s top hashtags. This is shown by the fact the three of the
top five hashtags were generated by Jared Leto’s monk-related Tweet (#France, #monks and #backineurope).
Meanwhile, #brightfuture rose to 206 uses as the Future Lions Awards took a central role during the day.
#OgilvyCannes continued to lead the way overall, featuring in over 3,600 conversations.
4%
8%
7%
73%
8%
Hashtags
#brightfuture
#france
#monks
#OgilvyCannes
#backineurope