5. We empower digital audiences
through published research,
newsworthy content, influencer
relationships, and visual
storytelling that brings data to
life.
10. Ginni Rometty
CEO, IBM
What you will see with rapid
data and social sharing is the
death of the average and the era
of you.
Businesses will be able to truly
serve the individual.
15. FY15 Content Pillars
@kyleplacy@kyleplacy
PILLAR ROLE WEIGHT DESCRIPTION
Data Tells All Credibility 15%
Maintain the authority of the brand by demonstrating expertise
through data. Content ideas include data points relevant for all areas
of marketing communications from CMO to brand marketer.
Be Inspired Motivation 20%
Provide inspiring ideas from marketers. Content should spark
inspiration for others faced with similar challenges or questions. This
will include video and blog posts
Personal
Development
Lifestyle 15%
Create content that caters to the personal side of the marketer. This
would include fashion, time management, and personal
development.
Research Thought-Leadership 25%
Release market research reports pertaining to three areas >
consumer research, marketer research and benchmark reports
This includes global regions.
Strategy
How-To
Education 25%
Build the value by providing strategy answers and ideas from clients
and internal influencers.
53. We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy@kyleplacy