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Brochure: EAN Overview
1. Le
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2. The opportunity:
Growing your online
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travel business
Your customers are looking for hotels.
In fact, your customers know precisely
what kinds of hotel they want, and where.
If you’ve got the right properties in the right It’s about you (really)
places at the right prices, you’ll earn the sales EAN is a private label service. It’s all
(and delight your customers). But if you get about your brand, your customers and
it wrong, you’ll frustrate users, disappoint your business. Customers never see our
travelers and hurt your brand. brand, so they always come back to you.
You need a great partner with the inventory, As a separate business in the Expedia
the expertise and the technology platform group, everything we do is designed to
to help you maximize hotel revenues and help you make money – with more traffic,
deliver great service to your customers. better conversion rates, more competitive
commissions and higher order values.
That’s what we do. We call it Total Partner Return and it’s
changing the way our partners retail
We’re Expedia Affiliate Network (EAN for hotels online.
short), the private label business that’s part
of Expedia Inc., the world’s leading online Who we do it for
travel company. EAN partners with some of the world’s most
successful online travel businesses, including:
Airlines focused on growing their ancillary
sales by offering hotels in the flight purchase
path, as a standalone product or in a package.
Online travel agencies looking for the
broadest and deepest supply of hotels
in a rich, flexible API.
Search marketers who want to turn traffic
into revenue. Ahead of the game
The technology powering Our technology not only
And the good news? travel is changing at an powers websites but also
We’ve already worked with more than 10,000 incredible rate. More and mobile, smartphone and
companies across all these segments. more, travelers want tablet applications.
access to your content on
any device, at any time If you’ve got the
and anywhere. But don’t customers, the traffic
worry. With EAN, you’re and the brand, we’ll
choosing a partner at the help you grow your
center of the online revenues even further.
travel revolution.
3. Five reasons to
partner with EAN
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The value we add
Successful online travel businesses choose
EAN – and stay with us – for five major reasons
(and because we’re nice people):
Best Expedia’s supply team delivers the world’s best inventory Millions of room deals in 144,000 hotels worldwide
of quality hotels in great locations worldwide. And we’re with rich content, reviews & ratings
Inventory negotiating daily to deliver the best prices, unique offers Great, central locations with the highest quality ratings
and special deals for our partners. Boutique luxury hotel The best price up to 88% of the time in some destinations,
in Rome? Beachfront resort with infinity pool in South coupled with daily deals and packages
Beach? We’ve got them at unbeaten prices, and more of
our hotels are available all the way up to the day of travel.
Optimized We’ve spent over a decade perfecting a technology platform Full private label platform
that makes it incredibly easy for your customers to find and Easy to use template solution
Technology book the perfect hotel for each journey. And we’re making Open, rich API (traffic reporting, 35 languages and 20 currencies)
it even better every day. Our plug & play template, Chameleon, Resilient platform (99.75% uptime)
makes it easy to merchandise around specific locations Processing power (20 million price and inventory changes
or events. And our API is one of the industry’s most flexible made daily)
and robust hotel pipes. Self service tools and easy access
Superior EAN writes the biggest checks in the travel business for our Quality inventory means higher booking value
partners. Instead of focusing on intermediate metrics, we Pre-pay = fewer cancellations
Economics maximize Total Partner Return: getting more of your site’s Offline sales in addition to online sales support
visitors to book higher-margin hotels for longer stays, while Flexible commission schemes & billing
keeping support costs and cancellations to a minimum. We also $137 million paid in commission checks in 2010 alone
take bookings by phone, earning revenue from the people who
don’t want to book online (as many as 20% in some markets).
We process 70 million room nights a year, and our supply 15 years of online travel retail experience
Retailing team shops the market daily. No one knows more about Merchandising, SEO, Site Conversion and UX Advice
Insight online hotel retailing. And we make all of this data, experience eCommerce best practice
and insight available to you, wrapped up in eCommerce best Insights into hotel trends
practice. Helping you to achieve a great return that keeps
getting better.
EAN works closely with you to make sure your hotel business Traveler support by Expedia’s 3,600 agents for all partners
Partner is a success. That also extends to one of the industry’s largest Integration assistance and dedicated account managers
Support networks of call centers to support your travelers. From initial for key accounts
booking to itinerary support you get access to over 3,600
agents around the world. We also offer dedicated technical
integration and account management for our biggest partners,
further ensuring business success.
4. Let’s get started
Put our expertise
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to work
EAN is the partner of choice for thousands A few of our partners:
of the world’s most successful travel
businesses – from major airlines to online
travel agencies and travel-focused search
marketing specialists.
They choose us because we make them About EAN
more money and make it easy to maximize Expedia Affiliate Network (EAN) is part
hotel revenues while delighting customers of Expedia Inc., the world’s leading online
and building customer loyalty. travel company. EAN creates the tools and
technology that help millions of travelers
Getting started with EAN is incredibly easy find the perfect hotels for their next trips.
Choose from a plug & play template or our As the world’s fastest-growing private label
totally open, rich API. Customize your website travel affiliate network, EAN works with over
in a few steps or design an entirely new 10,000 partners in 33 countries to turn their
online travel experience yourself with the web traffic into hotel bookings and happy
support of our technical integration team. customers. For more information on EAN
There’s no capital outlay or up-front visit www.ean.com
investment – just open your doors and
start earning commission.
Talk to one of our account managers about
how we’ll maximize your Total Partner Return.
