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Experian CheetahMail Australia
- 1. Experian CheetahMail 2010 Christmas Online Retail Strategies & Planning
- 4. Email Acquisition: “best of” creative – forward to a friend Subject line : Make it better. For yourself. And a tree.
- 11. © 2010 Experian Limited. All rights reserved. www.cheetahmail.com.au
Notes de l'éditeur
- We’re going to review trends we saw last year holiday season through the second quarter to help you make decisions about how you can integrate these plans into your email program and what content or segmentation you might apply to your holiday email campaigns.
- We’re going to review trends we saw last year holiday season through the second quarter to help you make decisions about how you can integrate these plans into your email program and what content or segmentation you might apply to your holiday email campaigns.
- Each week during the holiday season, different polls around their customer shopping plans
- LV – advent calendar
- Gift sites and mini web sites or sitelets started to become popular in the last 4 years. It is now common place for clients to have gift sites or landing pages. This strategy has become common place and we feel that customers expect this type of tool to be offered. Gift sites have moved from a trend to a best practice. Providing gift ideas in the email more than doubled transaction rates for Multi-Channel Retailers (145 campaigns). Their transaction rates with gift ideas were Home depot – nice sub nav REI – great job with gifts under $100, stocking stuffers and ornaments (especially closer to xmas) Vera Bradley – love this by price. Common strategy and perhaps even more important this year. Napster – not the typical company you think of but a great job at packaging their business for the holiday period
- We’ve mentioned the trend to merge your channel marketing iniatives and a strong move to incorporate online offers with offline offers. We’ve seen a big increase in the inclusion of in-store messages and retail only messages
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