2. Me
• 1998: Major League Baseball / NFL
• 2005: Best Buy
• 2009: Consulting
• 2012: Pro-Motion Technology Group
• 2013: Digital Screenmedia Association
@paulflanigan
@idigscreenmedia
10. 147
(35%)
113
(27%)
108
(26%)
50
(12%)
Minutes/Day
A typical multiscreen
user spends !
2 hours and 10
minutes each day !
watching TV while
simultaneously !
using a second
device. !
How much time do we spend on devices?
0
40
80
120
160
Smartphone TV Laptop Tablet
147
17
113
30
108
39
50
20
Sources: Google, MillWard Brown
12. 45%
Prefer a cross channel
combination of online,
mobile, and
in-store shopping
Source: Gigya
13. In-store,
online,
mobile
In-store
Comparison of money spent between single and multichannel users.
The average in-store, online and mobile shopper spends!
six times more than the average store-only shopper.!
Source: Mobile Commerce Daily
14. 73%
Prefer to do business with
retailers who use personal
information to make their
shopping more relevant.
Source: Gigya
15. 89%
Of money still spent
in the store vs online.
Source: Office of National Statistics/Jan 2014
16. !
The customer may not be always right,!
but the customer is right now.!
21. Customer driven, non-commercial origination
Two Kinds of Data
Passive Data
Active Data
Venue driven, commercial origination
Transactional Data, Touch screen, QR Code, iBeacon
Contact Data, Marketing Data, 3rd Party Data, RSS, news, weather, stocks, etc.
25. Allcare Inala Medical Centre - Australia
• System queries records of waiting room patients.
• Plays content relative to nationality (language), age, and illness.
!
RESULTS
• Increase of patient awareness on illnesses.
• Increase of discussion with GPs regarding visit.
• Increase in Vietnamese patient visits.