See how Walmart and Amazon set their holiday sales apart by using alternative timing.

1. Set Your Sale Apart with
Alternative Time Ranges
Walmart & Amazon
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

2. SET YOUR SALE APART WITH
ALTERNATIVE TIME RANGES
Walmart just turned Cyber Monday into a full week. They first
tried this in 2011 by making it a Monday through Friday affair.

3. SET YOUR SALE APART WITH
ALTERNATIVE TIME RANGES
In 2012, Walmart started Cyber Week a day earlier than
Monday and ended it later, going from a Sunday to a Saturday.

4. SET YOUR SALE APART WITH
ALTERNATIVE TIME RANGES
In 2013, Walmart continued with the Cyber Week sale from
December 1st to the 9th.

5. SET YOUR SALE APART WITH
ALTERNATIVE TIME RANGES
For 2014, they created a sale that they simply deemed “Cyber
Monday 2.0” for the week following Cyber Monday.

6. SET YOUR SALE APART WITH
ALTERNATIVE TIME RANGES
Amazon interestingly created its own "Prime Day" this year,
which was a Black Friday type sale only for its members on July
15th. They dripped info about sale items leading up to the day
and emphasized "More Deals than Black Friday".

7. Continuous Conversion Optimization
for eCommerce Stores
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