Explania Webinar | Going Viral with Video 24.11.2011
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Going Viral with Video: An opportunity to discover how video should be a part of your content marketing mix. Even if you have a popular video with hundreds of thousands or millions of views, what’s the point if you’re not continuing the dialogue over time and nurturing those relationships?
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Explania Webinar | Going Viral with Video 24.11.2011
- 1. Viral Video Content Marketing Going viral with Video
- 2. Viral Video Content Marketing Timo Mouton Online Marketing Manager Explania @stimorolthy www.explania.com www.twitter.com/explania www.facebook.com/explania
- 3. Viral Video Content Marketing Agenda: Why Video? What is Content Marketing? Advertiser Visibility Case Study
- 4. Viral Video Content Marketing Why focus on Video? Too much data People are busy and impatient Short attention spans Interactive
- 5. Viral Video Content Marketing Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
- 6. Viral Video Content Marketing Video is driving Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video SEO! 53 times more likely to drive a first page result than traditional SEO Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
- 7. Viral Video Content Marketing Video is driving Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos watched each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
- 8. Viral Video Content Marketing How long is a link alive? http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/
- 9. Viral Video Content Marketing Joe Pulizzi http://www.junta42.com/
- 10. Viral Video Content Marketing “Regardless of what business you’re in, you’re really in the content business.” Gary Vaynerchuk
- 11. Viral Video Content Marketing
- 12. Viral Video Content Marketing So…
- 13. Viral Video Content Marketing The King is Back!
- 14. Viral Video Content Marketing 6 rules of Content Marketing Non Promotional Relevant to Target Audience Relevant to your Company Close a Gap Well-Made Give Proof Source: http://www.youtube.com/watch?v=UDvan57wGXc
- 15. Viral Video Content Marketing When do people share content? Entertainment Information Fun Relevance Weird stuff Value Amazing Interesting
- 16. Viral Video Content Marketing How to go viral?
- 17. Viral Video Content Marketing Embedding: Viral Spreading
- 18. Viral Video Content Marketing A few Tips & Tricks Use all your channels Enable sharing Map your Ecosystem
- 19. Viral Video Content Marketing Advertiser Visibility and CTA
- 20. Viral Video Content Marketing Case Study: Edenred Ecocheques
- 21. Viral Video Content Marketing Embedding Viral
- 22. Viral Video Content Marketing Some Statistics (Edenred - 2010): Embeds NL: 92 Embeds FR: 46 Loads NL: 201.778 Loads FR: 75.524 Views: 50% of loads
- 23. Viral Video Content Marketing ROI? CTR NL: 11% CTR FR: 14% Target Group
- 24. Viral Video Content Marketing About Us Multimedia company specialized in animated explanations For delivery on any screen: PC, TV, mobile, … All world languages
- 25. Viral Video Content Marketing They trust us
- 26. Viral Video Content Marketing Thank you! Questions? tmo@instruxion.com @stimorolthy @explania