Kevin Gepford, Studio Director at Comedy Central & TV Land, shares how the network put a system in place for effectively managing, tracking and distributing digital assets. For the audio version of this presentation, visit http://www.extensis.com/media/webcasts/comedy-central-uses-portfolio-server-to-create-a-culture-of-self-service-for-image-demands/

1. Presented
by
Comedy Central &
TV Land Case Study
Kevin Gepford

2. Comedy Central - The Funny
Member of the FamilyComedy Central &
TV Land
Case Study

3. Brand Creative Group
35 members
On-and-off air channel creative:
• Print ads
• Billboards/Subway
• Web advertising
Comedy Central &
TV Land
Case Study

4. Off-Air Studio
• Creative Services department
• Problem solvers
• Strategic thinking
Comedy Central &
TV Land
Case Study

5. Comedy Central vs TV Land
Comedy Central and TV Land are sister channels — 1 floor apart in the same building
(Spike channel is our brother, also in the same building)
TV Land needed to distribute to the outside world:
• Curated assets
• Slide shows
• Style Guides
Comedy Central &
TV Land
Case Study

6. Lets Get OrganizedComedy Central &
TV Land
Case Study

7. 4 Points of Pain:
Life Before DAM
• Accessing offline archived projects was time consuming
• Constant requests for logos
• No system for tracking and distributing graphics for digital content
• Constant interruptions for image requests
Comedy Central &
TV Land
Case Study

8. Goals & ChallengesComedy Central &
TV Land
Case Study • Provide immediate gratification
• Create a culture of self-service
• We figured 80% - 90% of all requests could be automated
Secret Agenda
• Stop constant disruptions and annoying requests

9. The Solution: DAM
• User friendly
• Easy to learn
• Budget friendly
• Controlled in-house
Comedy Central &
TV Land
Case Study

10. Implementation
(a left-brain thing)
Created Assets
Organized Assets
Found the Money
Installed Portfolio Server
Uploaded Assets
Customized NetPublish
Spread the Word
Comedy Central &
TV Land
Case Study

11. Implementation Challenges
• Empowering Project Managers
• Encouraging Self-Service
• Promoting a Better Way of Working
Comedy Central &
TV Land
Case Study

12. Comedy Central:
Consistent with BrandComedy Central &
TV Land
Case Study

13. TV Land:
Consistent with BrandComedy Central &
TV Land
Case Study

14. WorkflowComedy Central &
TV Land
Case Study

15. WorkflowComedy Central &
TV Land
Case Study

16. WorkflowComedy Central &
TV Land
Case Study

17. Results and Successes
• Self service
• Instant gratification
• Fewer interruptions and annoyances
• Collaboration
Comedy Central &
TV Land
Case Study

18. Next Steps
• Move to the Cloud
• Integration with Comedy Central internal workflow site
• External Sharing
Comedy Central &
TV Land
Case Study

19. To hear the Webcast of
this presentation,
visit:
http://www.extensis.com/media/webcasts/comedy-central-
uses-portfolio-server-to-create-a-culture-of-self-service-for-
image-demands/
Comedy Central &
TV Land
Case Study