Fonts are critical to the creative process. With multiple outputs, including web, print, epub and more, managing fonts throughout the digital workflows can be challenging at best. In this webcast, Extensis font expert Jim Kidwell will show you practical management techniques and helpful tips. Video recording: http://www.extensis.com/media/webcasts/managing-fonts-in-a-digital-workflow/

1. Managing Fonts
in a Modern Digital
Design Workflow
Presented by Jim Kidwell

2. Agenda
• Introduction
• A Bit of Font History
• Creative Workflow Overview
• Web Design Comp Demo
• Print Design Demo
• Font Management Tips
• Resources for Common Problems
• Q & A

3. Who am I?
• Extensis Product Marketing Manager
• With Extensis for the past 8 years
• Writer, speaker, font fanatic

4. Agenda

5. New tech brought us forward
Linotype machines
Letraset
Phototypesetters

6. Digital font formats progress
• Bitmapped
• PostScript
• TrueType
• TTC, Multiple Master, dfont, AAT, etc.
• OpenType

7. Matching the font to the use
• Desktop fonts
• OpenType for Mac/PC cross-platform
• Web Fonts
• Browser
• Operating System
• ePub font embedding
• Know your licensing permissions!

8. Poll Questions
1. Do you design for multiple
output targets?
2. Which target is your “master”?

9. Where design work begins
One design concept
is translated to
many output targets

10. Creative Design Process

11. Poll Question
• Do you use a font manager in
your creative workflow?

12. DEMO

13. Poll Question
• Do you know the font
licensing terms for all
of your fonts?

14. Font Management Tips
• Know how to use your tool’s features
• Use plug-ins for font auto-activation
• Organize fonts for use with Sets & Libraries
• Know your font license terms
• Use the right font for the job
• Web Font services & fonts for web fonts
• Desktop fonts for print

15. Solving Common Problems
• Pare down system font files
• Clean your system & app font caches on Mac
• Suitcase Fusion
• FontNuke
• Use team-based font management software
in times that it is required

16. Wrapping it up
Suitcase Fusion 4 info & trial
• www.extensis.com/suitcasefusion
Font Management Best Practices Guides
• www.extensis.com/fmbpg
WebINK Web Font Service – Free Account
• www.webink.com
Universal Type Server info & trial
• typeserver.com