Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’.
This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism.
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2. Coming Up
Mobile Technology – What is It?
Some Facts, More Facts
Mobile Media Channels
The News on Mobile
The Role of Social Media
The Citizen Journalist
Looking to the Future
4. Mobile Technology: What Is It?
Technology used for communication anywhere,
anytime – includes calling, messaging, and the
internet
Has evolved rapidly over the past decades with a
wide variety of devices available
Easy to use and is constantly available for users
Is incredibly popular!
5. Some Facts
6.8 billion mobile phones in use globally
56% of these are now smartphones
For 50% of these users, mobile is
the primary Internet source
Over 1.2 billion access the web via mobile
Mobile traffic accounts for 15% of all Internet traffic
6. More Facts
Mobile web adoption is growing 8 times faster
than the regular web‟s adoption in the 1990s
Mobile based searches make up one quarter of all
web searches
80% of time on mobile is spent using apps
44% of cell phone users sleep by their
devices to not miss notifications
7. Some More Facts
57% of global mobile users say they will reject a
a business with a poorly designed mobile site
36% of shoppers search for store locations on
their phone while shopping in store
72% of tablet owners purchase online every week
By the end of 2014, there will be more mobile
devices globally than people!
8. Mobile Technology Adoption
Time it took to reach 50 million users
Angry Birds
0.35
Facebook
3.5
Internet
4
Tv
13
Radio
38
0
5
10
15
20
Years
25
30
35
40
9. Mobile Media Channels
What is available for consumption
Live event tweeting
Live event blogs
Instant video uploads from a location
Newsfeeds and alerts
Messaging applications
Entire newspapers on mobile
10. What Enables Them
To enable this consumption
Smartphones of all kinds
Tablets
„Phablets‟
High speed data networks
The next portable communications gizmo
11. The News on Mobile
People open their news
apps more than 25
times per month
Over four minutes a day
spent using news apps,
on average – a minute
more than on other
apps
Time spent on apps
per day by category
Minutes
3.2
4.2
All Apps News Apps
Statistics for the United States
12. The News on Mobile
In-depth news read on tablets
Percent of news users who
check news headlines
32%
Sometimes
78%
35%
72%
53%
Regularly
57%
0%
40%
Smartphone
Pew Research
20%
Tablet
60%
78% read more
than one indepth article
during a sitting
72% read in-depth
articles they were
not initially looking
for
13. The News on Mobile
Consumption:
73% of adults who consume news on tablets read
in-depth articles
61% of smartphone news consumers read longer
stories
CJ (citizen journalism) is exploding – news sites look
to CJs for live updates
14. The News on Mobile
The Growing Mobile Landscape
70%
66%
64%
62%
60%
50%
50%
44%
40%
30%
22%
20%
10%
0%
Tablet
Smartphone
Ownership of devices in the U.S.
Either tablet or smartphone
Getting news on the devices
Pew Research
15. The News on Mobile
Consumption of news on
mobile:
47% of smartphone users
and 39% of tablet users
get news through a social
network
9%
follow
news
recommendations
from
either Facebook or Twitter
People getting their news on
social networks
40
30
20
10
34
9
19
30
19
12
0
Total Popultaion
18-24 Year Olds
2010
30-39 Year Olds
2012
Pew Research
16. Hurricane Sandy on Mobile
With no power, Internet access on mobile alone
News agencies turned to Twitter and other social
media to receive and deliver reports
Over 20 million storm related updates tweeted
Photos and videos shared, information
on missing people, survivors, damage,
delight, shock…
17. Hurricane Sandy on Mobile
Hurricane Sandy & Twitter
Hurricane Sandy conversations on
Twitter
6
Excitement
8
Political Commentary
13
Hopes and Prayers for Safety
14
Jokes
25
Photos and Videos
34
News and Information
0
10
20
30
40
Pew Research
18. The Role of Social Media
Social media is about interactions among people
in which they create, share, and/or exchange
information and ideas in virtual communities and
networks
A major tool for news dissemination
Most of it posted and accessed on mobile
19. The Role of Social Media
Individuals and communities share, co-create,
discuss, and modify user-generated content
23. Using Social Media Effectively
Grow your information network (expand your
horizons)
Attract opportunities from news organizations
(inbound marketing)
Establish credibility (be the expert on the topic)
Increase your online clout
Securing work (reporting gigs, projects,
assignments)
24. Decide Wisely
Limit the number of platforms you use to
communicate
Be deliberate
Keep consistent usernames
Consistent avatars
25. Social Media on Mobile
40% of worldwide YouTube usage is on mobile
73% of Facebook users globally are on mobile
76% of users worldwide access Twitter on mobile
38% of traffic to LinkedIn comes from mobile
26. We‟re All Publishers Now
Everyone can be a publisher of
news just being at the right
location – scene of an
accident, a sporting occasion,
a weather event
„Second screen‟ reporting
People who use the content
are also the ones who create it
28. The Citizen Journalist
Citizen Journalists (CJs)
The concept of citizen journalism (also known as
"public", "participatory", "democratic", "guerrilla" or
"street" journalism) is based upon public citizens
"playing an active role in the process of collecting,
reporting, analyzing, and disseminating news and
information.“ - Wikipedia
30. The Citizen Journalist
CJ – Pros:
No “us and them”, reporting is closer to
reality
Instant/real time coverage in media
A wide variety of „takes‟ on a situation
Ability to reach areas/situations not
accessible by regular news crews
31. The Citizen Journalist
CJs – Cons:
Inaccuracy, errors in reporting facts
Personal bias and opinions
Desire for their „15 minutes
of fame‟
32. The Citizen Journalist
Breaking news :
Boston Marathon explosions – first tweets and
photos from a number of witnesses on the ground
Egyptian uprising – first mobile reports on Facebook
Protestors killed in Bahrain – first videos on
YouTube
Osama bin Laden execution – first posted on Twitter
33. Looking to the Future
User-generated content will continue to grow as
news organizations actively solicit CJ
participation
Reporting via Google Glass and similar wearable
devices
Improved visual and audio content
on mobile, more augmented reality
More paid news content consumed
on mobile
34. About Extentia and iXtentia
Established in 1998, Extentia is a global technology consulting organization
that delivers solutions to clients in 5 continents. With strong technical skills in
Microsoft and open source technologies, Extentia has experience across
multiple sectors including education, travel, healthcare and finance. Its much
acclaimed Design Studio is a graphics design and UI group that actively
supports a multi-skilled software development team. Extentia has offices in
India, the United States, the UAE, and the UK.
www.extentia.com
iXtentia is a division of Extentia that focuses on iOS, Android, Windows Mobile,
and other mobile technologies. It also offers consulting for mobile strategy and
marketing. Several iXtentia applications for the iPhone /iPad are listed among
the top 200 on the Apple App Store.
www.ixtentia.com
35. Contact Us
USA | Australia | Middle East | Singapore | United Kingdom |
Germany
Extentia Tower, Road 12A, Kalyani Nagar, Pune – 411006, India
Tel: +91-20-67285200 | +91-20-26610725 | +91-20-26610726
Email: inquiries@extentia.com
Notes de l'éditeur
State of mobile 2013 (infographic)http://www.supermonitoring.com
State of mobile 2013 (infographic)http://www.supermonitoring.com
Study: Mobile news “snacking” is up sharply, but tablets are the killer news devices
In-depth News Reading on the Tablethttp://www.journalism.org
Future of Mobile Newshttp://www.journalism.org
The future of mobile newshttp://www.journalism.org
Digital: As Mobile Grows Rapidly, the Pressures on News Intensify http://stateofthemedia.org
Hurricane Sandy and Twitterhttp://www.journalism.org