We used data gathered from BBC News's Facebook page over a 2 month period. Find out: What sort of news articles and content works best on Facebook How they approach Facebook in regards to content strategy How they serve serious news on a social network We hope you'll find this useful when deciding what type of content to post for your brand on social media.

1. How does BBC News do Facebook?
What changes does BBC News make to
achieve success on Social Media?
From EzyInsights
www.ezyinsights.com www.facebook.com/ezyinsights www.twitter.com/ezyinsights

2. How does BBC News do Facebook?
● Engagement - activating the audience
Conversation on the page
● Sharing - growing the audience
Conversation in smaller groups
Encourage conversation - Increase audience

3. Most popular posts over 2 month period
(August-September 2013 )
How does BBC News do Facebook?

4. Ferry smashes
into cargo ship

5. Cool images
from space

6. The USA
nearly nuked
itself (lol)

7. Pilots falling
asleep while
they fly you
home

8. Is it rude to
kiss on public
transport?

9. Horrible
hospital food

10. Baby pandas
OMG!

11. So no serious news?
Wrong!

12. USA says YES!
to War

13. UK says NO!
to War

14. News
Roundup
directed by
Michael Bay

15. ● Breaking News
Information can be shared incredibly quickly
● Serious news made accessible
● For some people it’s the only way they get news!
BBC News: Content

16. BBC News: Content
● Conversational and general interest stories most
popular by far
● Breaking news features when relevant, regardless of
subject
● Politics is a black hole

17. ● On FB - prioritise ruthlessly
● Be ready to react (e.g. big TV, world, or other event)
● Play to platform strengths
Facebook = Casual, conversational
Conclusions

18. ● Know your audience
Use data to help shape content strategy
Data & Community Manager
Keep learning, keep measuring
Conclusions