Contenu connexe Similaire à The 7 P's of Physician Brand Marketing Similaire à The 7 P's of Physician Brand Marketing (20) Plus de Matthew Scott (11) The 7 P's of Physician Brand Marketing1. The 7 P’s of
Physician Brand
by
Positioning
2. FEED is a physician brand talent agency that transforms your practice into
a brand with a distinctive philosophy, identity, and way of practicing medicine.
3. Brand
Brand Architect Architect
1 2 3
Intake Assessment Outtake
(1-2 sessions) (1 week) (1 hour)
2 weeks
5. What do we want
physicians
to remember afterwards?
6. 1
You are a
brand
(Even if you don’t think you are special)
8. A brand answers:
Who needs
Who are you?
to know?
How will Why should
they find out? they care?
13. delusion #2
You’re offering something different &
superior to your competitors’ offerings.
14. 2
You don’t have to be a
commodity
(Even though you are in a commodity market)
16. about
we’re hardwired to notice only what’s different
Marty Neumeier
21. 1
Source: Duke University study, published in Health Affairs
Specialist v s. Generalist
$5.2m vs. $2.5m
25. 7
P’s of Physician
brand positioning
34. Want to start a conversation?
@Matthewrayscott
#MDBrand
Mscott@feedtheagency.com
www.feedtheagency.com