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Investing into S.E. Asia & eCommerce
By Paul Srivorakul
SG, MY, TH – Media Consumption
Visitation to Retail Category Grows
Across APAC Markets




            Source: comScore Media Metrix – Multi Country Media Trend
            Asia Pacific Visitors Ages 15+, October 2011
Ecommerce Evolution
• Phase 1: Search (Amazon) Helping people find what
  they’re looking for at the exact moment they want it.

• Phase2: Push (Groupon, & Gilt) Deals on things people
  probably weren’t looking for, with elements of
  scarcity, limited time offers, and social baked in.

• Phase 3: Discovery (Pinterest, Birchbox, & Svpply)
  Generating demand through personalized marketing
  and curation with a seamless transition to buy
Ecommerce Landscape




Source: Luma Partners LLC 2012
Internet is being rebuilt around people
Peoples profile’s and content are moving with them as
they visit different sites

       Past                        Today
Mobile allows for constant connectivity

   % of daily queries by hour




Source: ThinkMobile with Google 2012
Mobile
    Data Data Data Data Data Data Data
    Data                          Data
                 Brand
    Data                          Data
                Content
Social         Advertising        Location
    Data                          Data
               Commerce
    Data                          Data
    Data Data Data Data Data Data Data
               Gamification
BUY THE DVD TO GET THE FULL PRESENTATION FROM THE PRESTIGIOUS
SPEAKERS.

Kindly email to info@reblexgroup.com to purchase the DVD

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eCommerce and mCommerce in South East Asia- Economic Outlook

  • 1. Investing into S.E. Asia & eCommerce By Paul Srivorakul
  • 2. SG, MY, TH – Media Consumption
  • 3.
  • 4. Visitation to Retail Category Grows Across APAC Markets Source: comScore Media Metrix – Multi Country Media Trend Asia Pacific Visitors Ages 15+, October 2011
  • 5. Ecommerce Evolution • Phase 1: Search (Amazon) Helping people find what they’re looking for at the exact moment they want it. • Phase2: Push (Groupon, & Gilt) Deals on things people probably weren’t looking for, with elements of scarcity, limited time offers, and social baked in. • Phase 3: Discovery (Pinterest, Birchbox, & Svpply) Generating demand through personalized marketing and curation with a seamless transition to buy
  • 7.
  • 8. Internet is being rebuilt around people Peoples profile’s and content are moving with them as they visit different sites Past Today
  • 9. Mobile allows for constant connectivity % of daily queries by hour Source: ThinkMobile with Google 2012
  • 10. Mobile Data Data Data Data Data Data Data Data Data Brand Data Data Content Social Advertising Location Data Data Commerce Data Data Data Data Data Data Data Data Data Gamification
  • 11. BUY THE DVD TO GET THE FULL PRESENTATION FROM THE PRESTIGIOUS SPEAKERS. Kindly email to info@reblexgroup.com to purchase the DVD