Investment in The Coconut Industry by Nancy Cheruiyot
Seminar Lydian-FINN: Social Media & HR
1.
2. finn 11/
06/
seminar 2012
Kristien vermoesen
Managing Partner
FINN Public Relations
www.finn.be
kristien.vermoesen@finn.be
Twitter: @kris10vermoesen
FB: facebook.com/FINNPR
social media and
the employer brand
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employer branding “social”
put differently: you can’t impose it top
down
“The employer brand is deeply rooted in
the culture and behaviour of the many
different types of people to be found
within any organisation” (Mosley)
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employer branding “social”
1. research inside (qualitative itvs)
2. research outside (interviews)
3. LOOK for inconsistencies
4. differentiation
5. recruitment value proposition
6. communication
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employer branding “social”
these hard won insights might even serve
as pr opportunities, because they show
you where you are different from the
rest of your sector.
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employer branding “social”
know who you
are//know who
you want//
involve key
players//be
friendly//go
back to basics
(shawn kessler, zero in recruitment: “how your midsize hospital can compete for the best
physicians”)
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employer branding “social”
“how to plan a career in engineering”
“how to manage an international team”
“how to transition from a sales position
to management”
“how to manage teams in different
locations”
...
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employer branding “social”
“show, don’t tell”
let employees tell about their projects,
ambitions, cases...
(they know more about what will appeal
to the targe demographic than you)
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employer branding “social”
think beyond just text
youtube video
slideshare/issuu presentation
Facebook app or game
twitter: retweet actions, etc
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employer branding “social”
don’t expect
• massive response
• massive engagement
(most people already have employers)
lurking is fine, as long as your list grows
and your job openings are filled with
quality employees
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employer branding “social”
you don’t have to spend a lot of money.
offer something of value to potential
recruits. Value = contacts, insights,....
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employer branding “social”
research by Finn suggests that ceo’s
project a very hard “all business no
smiles” image in their dealings with the
press.
finn/auxipress: “ceo media ranking”, 2011
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kristien.vermoesen@finn.be
Twitter: @kris10vermoesen
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