1. 18.03.2011
LEGAL MARKETING BRUSSELS
SoCIAL MEDIA & LAW FIRMS
Kristien Vermoesen
Managing Partnertner
www.FINN.be
kristien.vermoesen@FINN.be

2. 18.03.2011
CASE: BURGER KING
THE POWER OF GOOGLE
“FREE SAMPLE”
KNOWLEDGE, INSIGHT, ANALYSIS

3. 18.03.2011
CONTENT
I. THE TIMES, THEY ARE A-CHANGIN’
II. THE SOCIAL NETWORK
III. ACTION!

4. 18.03.2011
FINN Survey 2010:
‘law marketing trends 2011’

5. 18.03.2011
Survey 2010: ‘law marketing trends 2011’
- THE RISE OF THE ‘BEAUTY CONTESTS’

6. 18.03.2011
Survey 2010: ‘law marketing trends 2011’
- THE RISE OF THE ‘BEAUTY CONTESTS’ (2)

7. 18.03.2011
Survey 2010: ‘law marketing trends 2011’
- FROM ‘rainmaker’ model To marketing
model

8. INHOUSE
COUNSEL
RAINMAKER
Cfr. Eversheds, Schultz,…

9. BUT!

10. 18.03.2011
Survey 2010: ‘law marketing trends 2011’
- LAW FIRMS USE traditional marketing
CHANNELS

11. 18.03.2011
Survey 2010: ‘law marketing trends 2011’
- LAW FIRMS KEEP BELIEVING IN traditionAl
marketing CHANNELS

12. 18.03.2011
CONTENT
I. THE TIMES, THEY ARE A-CHANGIN’
II. THE SOCIAL NETWORK
III. ACTION!

14. Social media facts & figures
Male Female Mal & Female
Caucasian Caucasian Caucasian
41 37 35
72.885 € 51.515 € 51.692 €
BE: 910.000 BE: 4.238.340 BE: 90.000

15. Blogging & Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

16. 18.03.2011
STRATEGy: expert STATUS
CONTENT MARKETING
WHAT DOES AN EXPERT
DO?
ANALYSIS
INTERPRETATION
OPINION
~ INBOUND MARKETING

17. 18.03.2011
Expert status
STEP 1 – SPECIALIZE
NICHE !

19. 18.03.2011
Expert status
STEP 2 – experts ACCUMULATE KNOWLEDGE
KNOWLEDGE:
- articles
- research
- professional blogs/social networks

20. 18.03.2011
Expertstatus
stEp 3 – experts SHARE KNOWLEDGE
“THE GUERILLA MARKETEER IS ALWAYS LOOKING
FOR AN OPPORTUNITY TO GIVE.” (Jay Conrad Levinson)
BOOKS
WHITEPAPERS
BLOGS
RESEARCH
PRESS RELEASES
SEMINARS
=> ALL SHARED ON SOCIAL MEDIA

21. 18.03.2011
Expert status
stEp 4 – experts HAVE AN OPINION
CURATION VS. ORIGINAL CONTENT

22. 18.03.2011
Expert status
stEp 5 – experts WORK HARD
“IT TAKES 10 YEARS AND 10 000 HOURS TO BECOME
AN EXPERT”

23. 18.03.2011
CONTENT
I. THE TIMES, THEY ARE A-CHANGIN’
II. THE SOCIAL NETWORK
III. ACTION!

24. THE Social media CIRCLE
“signpost”
“content”
“conversation”

25. THE Social media CIRCLE
“signpost”
“content”
“conversation”

26. THE IMPORTANCE OF A BLOG:
USE YOUR WEBSITE AS FOCAL POINT
BELANG VAN BLOG
5 redenen om te bloggen

27. 26.08.2010
THE IMPORTANCE OF CONVERSION
Newsletter
Email signature
Offline comm
Twitter, RSS,
Facebook, LinkedIn
CONVERSION-
RATE: 3 % – 7%

29. HOW TO GET STARTED

30. I. DEFINE TARGETS & TARGET GROUPS

31. II. CHOOSE YOUR CHANNELS
b2b b2c
+ NEWSLETTER

32. III. DEFINE A
‘SOCIAL MEDIA CIRCLE’

33. IV. DEFINE VALUES, CONCEPT & CONTENT

34. V. PLANNING:
CALENDAR,
FREQUENCE, CALENDAR, CONTENT MANAGER, GUIDELINES

35. VI. MONITOR and LISTEN!

36. 26.08.2010
Tips & tricks
DON’T HIDE YOUR BLOG

37. 26.08.2010
Tips & tricks
USE LINKEDIN GROUPS & ANSWERS

40. 26.08.2010
Tips & tricks
LISTEN
BE ACCESSIBLE

42. 26.08.2010
Tips & tricks
USE TWITTER TO GET KNOWN BY JOURNALISTS

43. 18.03.2011
PRESS

44. Vragen?
kristien.vermoesen@finn.be
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