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Webinar - les RP au temps des médias sociaux

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finn 29/ 11/ WEBINAR 2012 ELISE VINCKE PR CONSULTANT FINN Public Relations www.finn.be elise.vincke@finn.be Twitter: @EliseVincke FB: facebook.com/FINNPR LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #FINNWEBINAR ?????????? SLIDESHARE
finn CONTEXTE CONSÉQUENCES EN PRATIQUE
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX 24 HOUR NEWS CYCLE TWITTER > ONLINE > RADIO > TV > PRINT MEDIA source: Burson Marsteller
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #NOTCONFIRMED
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX DISTRIBUTED JOURNALISM
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX JOURNALISTE = DJ
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX LES MÉDIAS DEVIENNENT PLUS VISUELS
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX NOUS SOMMES TOUS PHOTOGRAPHE DE PRESSE
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX JOURNAL EN LIGNE -> TV TV -> JOURNAL EN LIGNE
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX LES RÉDACTIONS DEVIENNENT PLUS RESTREINTES
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX GÉNÉRALISTES AU LIEU DE SPÉCIALISTES “ ON NE PEUT PLUS DIRE QUE LES JOURNALISTES CONNAISSENT TOUT LE CONTEXTE, VOUS DEVEZ ÉGALEMENT LE LEUR EXPLIQUER ”.
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX LES JOURNALISTES SOUS LA PRESSION DU TEMPS
finn CONTEXTE CONSÉQUENCES EN PRATIQUE
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX LEAN PR
finn ■■ ACCEPTEZ LA POSSIBILITÉ D’ÉCHOUER ET AN- TICIPEZ ■■ N’ORGANISEZ PAS DE CONFÉRENCE DE PRESSE SI VOUS POUVEZ ENVOYER UN COM- MUNIQUÉ DE PRESSE ■■ N’ENVOYEZ PAS DE COMMUNIQUÉ DE PRESSE SI VOUS POUVEZ PITCHER L’HISTOIRE AUPRÈS D’UN JOURNALISTE IMPORTANT ■■ RÉAGISSEZ RAPIDEMENT ET ABORDEZ LA PRESSE EFFICACEMENT
finn CONTEXTE CONSÉQUENCES EN PRATIQUE
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #1 CONFÉRENCE DE PRESSE EN LIVE STREAMING
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #2 AVEC PRUDENCE LE TIMING DE CONSIDÉREZ VOTRE COMMUNICATION
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #3 VOTRE ACTUALITÉ AVEC UNE COUR- DIFFUSEZ TE VIDÉO AU LIEU D’UN COMMUNIQUÉ FACILE À PARTAGER ET À DEVENIR ‘VIRAL’ ■■ RAPIDE ■■ PLUS HUMAIN ■■
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #4 STORIFY AFIN DE CADRER VOTRE UTILISEZ MESSAGE DE MANIÈRE PLUS LARGE
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #5 DES INFOGRAPHIES POUR : UTILISEZ ■■ CONVAINCRE LES JOURNALISTES ■■ JOUER SUR D’AUTRES CANAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #6 DE FAÇON INTÉGRÉE TRAVAILLEZ
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #7 PLUS LOIN QUE LES JOURNALISTES REGARDEZ BRANDJOURNALISM
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #8 MEDIACATCHING
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX MEDIACATCHING: HOW TO? ■■ CHERCHEZ DES NOMS DE JOURNALISTES SUR TWITTER : DANS QUELLES LISTES SONT-ILS PRÉSENTS ? ■■ CHERCHEZ DES LISTES SUR TWITTER : QUI SE TROUVE DANS LA LISTE ?
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX THE TOP 100 MOST INFLUENTIAL BELGIAN JOURNALISTS ON TWITTER 2012 @KRIS10VERMOESEN
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn #9 À LA RECHERCHE DE NICHES PARTEZ
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX +
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #10LE ‘USER GENERATED PRODUCT UTILISEZ PLACEMENT’
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #11 DU ‘DISTRIBUTED JOURNALISM’ DANS CHERCHEZ VOS NICHES
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
finn ABOUT US
finn LES RP AU TEMPS DES MÉDIAS SOCIAUX PR | SOCIAL | COMMUNICATION | BRANDING
finn Q&A
finn DID YOU ENJOY THIS PRESENTATION? TELL SOMEONE ELSE ABOUT US. TWEET ABOUT THIS WEBINAR //@FINNBE AND OF COURSE, FOLLOW FINN ON FACEBOOK //FACEBOOK.COM/FINNPR

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  • 21. finn ■■ ACCEPTEZ LA POSSIBILITÉ D’ÉCHOUER ET AN- TICIPEZ ■■ N’ORGANISEZ PAS DE CONFÉRENCE DE PRESSE SI VOUS POUVEZ ENVOYER UN COM- MUNIQUÉ DE PRESSE ■■ N’ENVOYEZ PAS DE COMMUNIQUÉ DE PRESSE SI VOUS POUVEZ PITCHER L’HISTOIRE AUPRÈS D’UN JOURNALISTE IMPORTANT ■■ RÉAGISSEZ RAPIDEMENT ET ABORDEZ LA PRESSE EFFICACEMENT
  • 23. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #1 CONFÉRENCE DE PRESSE EN LIVE STREAMING
  • 24. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #2 AVEC PRUDENCE LE TIMING DE CONSIDÉREZ VOTRE COMMUNICATION
  • 25. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
  • 26. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #3 VOTRE ACTUALITÉ AVEC UNE COUR- DIFFUSEZ TE VIDÉO AU LIEU D’UN COMMUNIQUÉ FACILE À PARTAGER ET À DEVENIR ‘VIRAL’ ■■ RAPIDE ■■ PLUS HUMAIN ■■
  • 27. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #4 STORIFY AFIN DE CADRER VOTRE UTILISEZ MESSAGE DE MANIÈRE PLUS LARGE
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  • 30. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #5 DES INFOGRAPHIES POUR : UTILISEZ ■■ CONVAINCRE LES JOURNALISTES ■■ JOUER SUR D’AUTRES CANAUX
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  • 33. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #6 DE FAÇON INTÉGRÉE TRAVAILLEZ
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  • 35. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
  • 36. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #7 PLUS LOIN QUE LES JOURNALISTES REGARDEZ BRANDJOURNALISM
  • 37. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
  • 38. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #8 MEDIACATCHING
  • 39. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX MEDIACATCHING: HOW TO? ■■ CHERCHEZ DES NOMS DE JOURNALISTES SUR TWITTER : DANS QUELLES LISTES SONT-ILS PRÉSENTS ? ■■ CHERCHEZ DES LISTES SUR TWITTER : QUI SE TROUVE DANS LA LISTE ?
  • 40. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
  • 41. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX THE TOP 100 MOST INFLUENTIAL BELGIAN JOURNALISTS ON TWITTER 2012 @KRIS10VERMOESEN
  • 42. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
  • 43. finn #9 À LA RECHERCHE DE NICHES PARTEZ
  • 44. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX +
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  • 46. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
  • 47. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #10LE ‘USER GENERATED PRODUCT UTILISEZ PLACEMENT’
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  • 50. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX #11 DU ‘DISTRIBUTED JOURNALISM’ DANS CHERCHEZ VOS NICHES
  • 51. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX
  • 53. finn LES RP AU TEMPS DES MÉDIAS SOCIAUX PR | SOCIAL | COMMUNICATION | BRANDING
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