3D Internet as future business opportunity Vice Director Mika Rantakokko

1. FInES Cluster Meeting
Brussels,12.10.2012
3D Internet as
future business opportunity
Vice Director Mika Rantakokko

2. Some basic facts about Oulu
• City region has 250 000 inh. with more than 100 nationalities
• Largest regional R&D expenditure per capita in Finland
• 10% of Oulu GDP R&D related, EU average 3%
• Globally strong in ICT; 14 000 ICT jobs in region
• Wired Magazine ”Among top 28 ICT cities in the world”
• Good business infrastructure:
• Fortune Magazine ”7 best global cities for start-ups”
• City’s central administration is very pro ICT and R&D
• Long collaboration tradition - PPPP
• Enthusiastic and innovative individuals

3. Some examples from Oulu track record in ICT
• innovation
The first phone call over a cognitive radio network 2010
• The world’s first Open source 3D Internet platform 2007
• The world's first WCDMA (3GPP) telephone call 2002
Tähän tulee tekstiä.
• The world’s first WCDMA telephone call 1996
• Tässä voi olla listausta.
• The 1st contactless fare collection system for public bus
• Fonttina käytetään Verdanaa, 22pt.
transportation 1992
• Tekstin väri on harmaa, #403827
• The world's first GSM telephone call 1991
• The world's first GSM base station early 1991
• The world's first NMT network early 1981
• The world's first wrist watch heart rate monitor 1980

4. Oulu Innovation Alliance
• Oulu Innovation Alliance aims to keep Oulu as an
internationally acknowledged center for innovation.
• The OIA founding partners are committed:
• To focus their operations, education, research and
development activities on agreed innovation areas.
• To invest in the development of agreed infrastructures.
• To create and develop mechanisms for mutual use.
• The initial focus areas were agreed as Internet research,
printed electronics, international business, environment and
healthcare sectors.

5. Oulu
Innovation
Ecosystem
- ICT
- Health
- Energy/
environment
- Printed
electronics

6. Oulu, Finland
While Finland is best known as the
birthplace of Nokia, the real growth
these days in the country is coming
from the city of Oulu. The area
surrounding the city boasts two
science parks, a number of
research institutes and the city is
considered a "living lab" — since
residents often experiment with
new technology on a broad scale.
http://www.cnbc.com/id/49348509?slide=1 – CNBC 10.10.2012

7. Center for Internet Excellence
• Research and innovation unit focuses to
co-create novel Internet user experience and
ensure sustainable development for smart
societies
• Combines leading-edge Internet research and
new infrastructures, with special focus on
emerging 3D technologies.
• Provides unique environment to combine
research and network partners from different
fields in a practical setup.
• Established 2009, staff ~30,
annual budget 2,5MEur

8. Intel and Nokia
Joint Innovation Center, Oulu
• First joint Intel and Nokia research laboratory, hosted in the Center
for Internet Excellence at the University of Oulu.
• Focus on compelling mobile user experiences - first projects on 3D
mobile interfaces and virtual worlds used in mobile environment.
• Laboratory builds on strong 3D internet development community
in the Oulu region: Technologies such as the open-source virtual
reality platform realXtend have been created in Oulu.

9. Oulu Urban Living Labs
• OULLabs is an ecosystem built for companies, where you can test
your products in real environments with authentic users.
• OULLabs is a business friendly Living Lab – activity whose goals is to
help you become acquaint with your target users views. User
centric design becomes reality with OULLabs.
• OULLabs goals are
• Business process speed up by user centric design
• OULLabs member organization promotion with the Europe’s Living
Lab-networks, companies and markets
• Networking and co-operation support nationally and
internationally
• www.oullabs.fi

10. The Open Source platform for 3D Internet
• Kick-off in Oulu, Finland 2007
• Initiated by the need for a de facto standard for 3D Internet
• Permissively licensed open source software and content
• Globally developed and utilized by academia and business
http://realxtend.org/

11. 3D Internet -
the next step after the mass adoption of the web
• While the web can be defined as a set of linked text
documents, 3D Internet consists of interconnected services,
presented as virtual worlds.
• Many of the connected services are best accessed using a
digital character, an avatar.
• 3D Internet provides the possibility to interaction - user
experience and interface supports individuality but essentially
enhances the formation of a social network.
• Mass adoption of the 3D Internet by the year 2015

12. 3D Internet -
the next step after the mass adoption of the web
• WWW:
• As nice as – a phone book
• Only practical way to use: Search Engines
• What is the most used button today? BACK
• 3D:
• Natural way to navigate and to remember
• Social interaction
• Integration of media
• Evolution of the user experienxce

13. INTERNET OF TOMORROW

14. Avatar in 3D Internet
• 3D Internet is all about doing something together
• Avatars play a crucial role in recognizing users and
as self-expression

15. Push/pull towards 3D Internet
• Today’s Game Culture
• Average age of players is already 35…
• People are expecting game-like solutions also for other
purposes
• Economical aspects
• Ecological aspects
• Even large companies getting involved
• Google – Google Earth
• SUN – Open Wonderland
• …

16. 3D Internet roadmap 9
8
PAST FUTURE USERS
• Closed systems • Open systems 7 (100 million)
• No interoperation • Interoperation 6
• Proprietary sw • Open source
Avatar for everyone 5
4
3
2
Open!
1
2012 2013 2014 2015 2016 2017

17. Is there really a business?
In Virtual Worlds

18. Is there really a business?

20. Is there really a business?

21. http://www.dailymail.co.uk/sciencetech/article-1330552/Jon-Jacobs-sells-virtual-nightclub-Club-Neverdie-online-Entropia-game-400k.html

22. Is there really a business?

23. Is there really a business?

24. Challanges to turn 3D internet to big business
• Awareness of the
potential/possibilities
• User interface challange
• How to turn
research into business?
• And above all –
our limited imagination

25. 3D Internet -
How to tackle the business potential?
• 3D Internet means limitless business possibilities for
companies in the form of new products, new market and
new value chains.
• To get full benefit of this potential requires efficient
networking in between
• companies, but also
• with research organisations and above all
• with end-users

27. Collaboration in form of
3D Internet Alliance – 3DIA
• Business oriented alliance, set up in Oulu, bringing together
the experts of 3D Internet and representatives from other
fields of business.
• Members comprise of 3D specialists, content providers,
research organizations, public institutes, media, venture
capitalists and end customers from several fields of
business
• 3DIA is looking forward to new collaborators/members
http://3dinternetalliance.org/

28. Examples of collaboration results:
3D UI & virtual worlds for mobiles

29. Examples of collaboration results:
3D in TOURISM
See also: http://www.mericitytunturi.fi/en/

30. Examples of collaboration results:
3D Virtual Gallery Weekend Berlin
Shared experience with
the aim to explore the
possibilities of
interaction in the context
of art within a virtual 3D
environment and
between the real and
the virtual world

31. Examples of collaboration results:
Virtual Meeting

32. Examples of collaboration results:
Virtual church

33. ”3D City
”

34. Examples of collaboration results:
3D Presentation tool

35. 3D Internet as a business
• There is huge potential
• For new companies
• For new jobs
• For new success stories
• Cooperation is a central key to tackle the opportunity
• What can we do to the business when it has grown up –
instead of selling it to U.S.?
• How can we support that?

36. Thank you!
For more information:
Mika Rantakokko
tel. +358 400 55 00 67
e-mail mika.rantakokko@cie.fi
www.cie.fi
http://3dinternetalliance.org/