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WELCOME! 
E-Magazines and Your Blog
With tablet sales 
exploding and people 
turning to their mobile 
devices for news and 
entertainment on a 
massive scale, many of 
your favorite companies 
are branching into digital 
magazine and brochure 
content. Today we’re going 
to talk about whether you 
can publish on this type 
of platform, whether you 
should, and how to get 
started.
e-Magazines and Your Blog
Information/Attention Span Continuum 
Instagram <————————>Blog
CAN YOU? 
Resources: 
• Time 
• Talent 
• Money
SHOULD YOU? 
Will your brand benefit 
from a new model of 
content?
GETTING STARTED 
• Research, Research, Research 
• Build your platform 
• Make monetization decisions

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e-Magazines and Your Blog

  • 2. With tablet sales exploding and people turning to their mobile devices for news and entertainment on a massive scale, many of your favorite companies are branching into digital magazine and brochure content. Today we’re going to talk about whether you can publish on this type of platform, whether you should, and how to get started.
  • 4. Information/Attention Span Continuum Instagram <————————>Blog
  • 5. CAN YOU? Resources: • Time • Talent • Money
  • 6. SHOULD YOU? Will your brand benefit from a new model of content?
  • 7. GETTING STARTED • Research, Research, Research • Build your platform • Make monetization decisions