The document provides tips for social media influencers on working with brands, including how to prepare effective pitches, manage relationships after a pitch is approved, report on campaign success, and leverage analytics tools. It emphasizes understanding the brand, thinking creatively, maintaining open communication, and providing metrics in a recap presentation including reach, impressions and engagement across platforms like Twitter, Facebook, blogs and Instagram. The document also stresses that rejection does not mean the end, and recommends following up even after campaigns to nurture ongoing relationships.

1. Yadira Ambert
Clubdelasdiosas.com
@Clubdelasdiosas
Joscelyn Campbell
MamiofMultiples.com
Mami Innovative Media
@JoscelynRC
@InnovativeTalk
Karina Fernandez
ConSaboraKafe.com
@ConsaboraKaFe
Sili Recio
MyMamihood.com
Mami Ink Media
@MyMamihood
@MamihoodMedia

2. AGENDA
What happens AFTER you get the pitch or begin the relationship. The business side of
working with the brand.
• Questions that will be answered:
• Your pitch was approved! Now what?
• I’ve blogged about the product, what should I do now?
• Reporting on your success: how to do it and what information to include.
# S O C I A L I N F L U E N Z
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3. WHAT YOU DID TO GET HERE
• Joined Bloggers Groups to learn about opportunities for sponsorships.
• Participated in Networks which are a great resource to find opportunities
and sponsorships.
• Follow other blogs and collaborate
• Set a strategy in your Blog to attract brands and followers by:
 Identifying if your blog is for business or personal
 Knowing your own “brand” – what is the focus or themes of your blog?
 Reaching out to brands and companies that would complement and enhance your
blog.
 Blogs are often considered ‘media’. Signing up for brand and company press
releases. Connecting with public relations or media team and send an introductory
email and background information about your blog.
 Thinking “outside of the box” – How can you enhance or provide a service to a brand
or company and make it mutually beneficial for your blog and their business?
# S O C I A L I N F L U E N Z
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Identify if your blog is for business or personal #SocialInfluenz
Know your own brand. What’s the focus of your blog? #SocialInfluenz
Reach out to companies that would complement YOUR brand #SocialInfluenz

4. THE PITCH
Y O U R P R O P O S A L
 What’s in it for the brand
or company?
 Be creative, need to stand
out as brands receive
daily pitches
 Professional look
 Brief and to the point
 All in one sheet
W H A T ’ S I N A P I T C H ?
 Introduction – A description of you,
your blog, and social media influence
 Fees – A brief synopsis of the
conference or event and the fees
associated with attending
 Invoice
 Services – What are you and your
blog willing to provide?
 Announcement of sponsorship and
recap post, social media amplification
 Banner ad space
 Wearing company apparel or handing
out product information or giveaway
# S O C I A L I N F L U E N Z
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What’s in it for the brand? #SocialInfluenz
Make sure your pitch looks professional & is concise #SocialInfluenz
Be creative! You need to stand out from all the other pitches received #SocialInfluenz

5. YOUR PITCH WAS APPROVED? NOW WHAT?
 Follow up with the brand and reiterate expectations
 Begin planning
 Create a to-do list for yourself and a schedule
 Try to create a “clean” hashtag for your campaign in order to have better metrics
 Tell your tribe! Let them know about your campaign and ask them to be on the
lookout for that hashtag & support you
# S O C I A L I N F L U E N Z
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Date Task Notes
 08/13/13 Send invoice Per brand, net 30 policy on payment
 8/31/13 Post Blog
9/21/13 Pull report for metrics on contest
10/01/13 Create campaign recap
After pitch is approved, reiterate deliverables #SocialInfluenz
Create a campaign calendar/list to keep you on track #SocialInfluenz
When your pitch is approved, tell your tribe! They’ll support you #SocialInfluenz

6. Know Your Stuff…
# S O C I A L I N F L U E N Z 6
CASE STUDY

7. #CFLMEENCANTA CASE STUDY
# S O C I A L I N F L U E N Z
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A group of influential Central Florida bloggers (Social Influenz)
were looking to create opportunities for general market and
multicultural bloggers in the Central FL area
Had been a conference speaker and advisory board member
at Hispanicize which provided the opportunity to converse with
the Director of Outreach and Brand Management for
McDonald’s & McDonald’s Multicultural PR Agency
Learned that McDonald’s was trying to promote their new
healthy 300 calorie menu and the new blueberry banana nut
oatmeal
At that point, McDonald’s had not considered a blogger or
digital outreach in the CFL area (especially for the multicultral
market)
Know your stuff before your pitch! #SocialInfluenz
Don’t be scared…think outside the box. #SocialInfluenz
“No” doesn’t mean never! #SocialInfluenz

8. #CFLMEENCANTA CASE STUDY
# S O C I A L I N F L U E N Z
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After the conference, SI submitted a proposal to bring
awareness to the importance of breakfast, healthy breakfast
and menu choices at McDonald’s
Would incorporate McDonald’s bilingual Handle @MeEncanta
(The Spanish version of McDonald’s I’m Lovin’ It tagline)
 The proposal included a 2-hour family-friendly event at a CFL
McDonald’s location on a weekend with invited key community
leaders, social media influencers and guests
Live Twitter party during event, Facebook, various social media
postings and use of customized hashtag #CFLMeEncanta
Tracking social media impressions and postings in a post-
report to the brand
Understand the brand and market #SocialInfluenz
What is a brand trying to accomplish? #SocialInfluenz
Joining with other bloggers can lead to a bigger impact #SocialInfluenz

9. #CFLMEENCANTA RESULTS
# S O C I A L I N F L U E N Z
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With creating a weekend family-friendly event, the RSVP list was
full because invitees could attend without interfering with their
personal schedules and bring their children
Attendees sampled all of the healthy options and families
(including children) received healthy products and ‘swag’ gifts
Live Twitter party and social media postings using the hashtag
exposed McDonald’s healthy messaging to a greater audience
beyond CFL – nationwide and globally
Invited social media influencers and bloggers positively posted
about the healthy menu before, during and after the event
Tracking report showed that the event created 1,000,000
impressions for McDonald’s and its healthy messaging=SUCCESS
Create customized hashtags for tracking #SocialInfluenz
Products or ‘swag’ can be helpful tools for promotions #SocialInfluenz
Be professional and accurate in your post reporting to the brand! #SocialInfluenz

10. NO doesn’t mean never…
# S O C I A L I N F L U E N Z 10
CASE STUDY

11. DELIGHTFUL CASE STUDY
# S O C I A L I N F L U E N Z
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In the beginning there was Tap Influence…
Met PR rep at BlissDom on the last night of the conference
Connected when I returned from the conference and shared
my sponsorship packet with rep for Hispanicize
Due to the quick turnaround time, we were not able to make it
work for that particular conference
When Niche conference speakers were selected, I went back to
ID with another sponsorship packet
Got on the phone with reps and gave them my vision for how I
wanted to execute the sponsorship
Care, connect & keep it up! #SocialInfluenz
Make it personal but don’t take it personal #SocialInfluenz
“No” doesn’t mean never! #SocialInfluenz

12. # S O C I A L I N F L U E N Z
 NO doesn’t mean NEVER!
 Be patient. Start this process early. Companies have processes and
procedures to follow and at times, it takes a while to go through that system
 YOU are the SME (Subject Matter Expert). Come to the table prepared with
ideas, back up ideas and backups for your backups
 There will be more than one conversation during the planning process
 Be open to changes
 Once the deal is made, you are a team. This means you work together with
the brand to make not just the event/conference successful but the
planning as well
 Make it easy for the brand to work with you
 Provide them with an invoice well in advance of the conference as the brand
might have a payment policy that requires a net timeframe before payment
Be patient when you pitch. Yeses take time too! #SocialInfluenz
Come to the table prepared. YOU are the expert. #SocialInfluenz
Email is great but sometimes, phone is better. #SocialInfluenz
When working w a brand, you’re a team! #SocialInfluenz
Make it easy for the brand to work with you. #SocialInfluenz
Email is great but sometimes, phone is better. #SocialInfluenz
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DELIGHTFUL LESSONS

13. DURING THE CAMPAIGN
 Send follow up emails to the brand and let them know how things
are going
 If the campaign has a giveaway, be sure to include the brand’s
handle in the “tweet about this giveaway” option so that they
can see the volume of chatter prior to your wrap up
 Tell your tribe and ask them to support you
 Ensure you’re meeting your deliverables. If anything changes and
you can’t do something when you were scheduled to, let the
brand know
# S O C I A L I N F L U E N Z
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Ask your tribe for support but remember to return the favor #SocialInfluenz
Follow up with the brand during the campaign #SocialInfluenz

14. REPORTING YOUR SUCCESS
 Provide your sponsor with full recap in the form of a PowerPoint (because they can add
it to their own presentation later)
 Reports – TweetReach, Facebook Impressions, Pinterest pageviews, Instagram
(statigr.am)
 Include key metrics like Twitter hashtag impressions
 Number of samples given out
 Readership stats for blog posts about the conference
 Links to the post
 Amount of comments
 Page Views/Impressions
 Visits
# S O C I A L I N F L U E N Z
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Provide your sponsor with full recap in the form of a PowerPoint. They can add
to their own presentations later #SocialInfluenz
Be sure to include metrics like Twitter hashtags in your report #SocialInfluenz

15. FACEBOOK INSIGHTS
# S O C I A L I N F L U E N Z
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FB insights can give you a wealth of info, don’t be afraid to dive in #SocialInfluenz
Post impressions are easily found at the bottom of posts #SocialInfluenz
Type
Lifetime
Post
Total
Reach
Lifetime
Post
organic
reach
Lifetime
Post viral
reach
Lifetime
Talking
About This
(Post)
Lifetime Post
reach by
people who
like Page
Lifetime
Engaged
Users
Link 1 0 0 0 0 0 0
Photo 5 422 417 5 6 201 45
Status
Update 15 1,678 1,581 98 12 825 24
Grand Total 21 2,100 1,998 103 18 1,026 69
Avg Per Post 100 95 5 1 49 3

16. # S O C I A L I N F L U E N Z
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TWEETREACH
You can get a free report on @TweetReach up to 50 posts #SocialInfluenz

17. PINTEREST
# S O C I A L I N F L U E N Z
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Pinterest is not just for pretty pics, dig into the numbers! #SocialInfluenz

18. # S O C I A L I N F L U E N Z
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STATIGR.AM
 Search by username
 Search by hashtag
 Gives you # of likes and comments on images
Provide a link to the Statigr.am page so the brand can get real time data
#SocialInfluenz

19. TAGBOARD
# S O C I A L I N F L U E N Z
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 Allows you to search for one hashtag across all social media platforms
Search for hashtags across all platforms! #SocialInfluenz

20. YOUR SUMMARY
Your presentation to the brand should include the following slides:
 Overview
 What did you do?
 What was the purpose of the campaign?
 Was there a winner?
# S O C I A L I N F L U E N Z
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Overview
• Created 5 distinct blog posts in order to highlight the
benefits of MS Office for Students as the school year
begins
• Rafflecopter giveaway of a copy of MS Office Home and
Student 2010
• Yielded a total of 25,950 entries
• Total of 1 winner (prize to be shipped by brand)
Lucky Winner
1234 Winner’s Circle
Las Vegas, NV 89121
702-555-1212
• Cross-promoted via Facebook, Twitter and Network
groups
• Used hashtag #OfficeParaMi in order to increase
visibility among Latinos
• Two of the 5 blogs were in Spanish

21. YOUR SUMMARY
 Metrics
 Twitter
 Facebook
 Blog posts
 Instagram
 Google+
 Pinterest
# S O C I A L I N F L U E N Z
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Reach 132,840
Impressions 198,053
Tweets 120
Contributors 86
0
50,000
100,000
150,000
200,000
Twitter
Metrics
Reach
Impressions
Tweets
Contributors
Results - Twitter

22. YOUR SUMMARY
 Summary and Next Steps (if any)
 What were the wins?
# S O C I A L I N F L U E N Z
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Summary
• Hashtag proved to be successful and engaging
• The group angle was an innovative and different way to reach
consumers by giving 5 different perspectives on one product
• Created a lot of buzz in a short period of time
• Increased engagement and followers
Next Steps
• Prepare for Twitter party
• Promote on social media platforms
• Provide invoice for payment

23. OUR SUMMARY
# S O C I A L I N F L U E N Z 23
 NO doesn’t mean NEVER!
 Understand the brand and its mission
 Create a pitch or proposal that stands out by thinking OUTSIDE the box!
 Be enthusiastic about the product you’re representing
 Be patient with the process
 YOU are the Subject Matter Expert
 Be open to changes and new ideas
 Make it easy for the brand to work with you
 Provide a recap after your event/conference/ambassadorship
 Create summary in PowerPoint
 Provide metrics for your work
 Follow up with a thank you note
 Keep the conversation going even afterwards
 Remember, it is all about the relationship!

24. http://SocialInfluenz.com
@SocialInfluenz
@Clubdelasdiosas
@JoscelynRC
@ConsaboraKaFe
@MyMamihood