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Master 1 en gestion des ressources humaines            Techniques appliquées de GRH             GRH et nouvelles technolog...
Cette présentation est surwww.slideshare.net/folonelle est à votre disposition
Vous trouverez mes coordonnées de contact,         réseaux sociaux, etc. sur           http://jacquesfolon.tel
ENTREPRISE 2.0http://fr.slideshare.net/Innhotep/entreprise-20-vision-enjeux-offres-innhotep
http://fr.slideshare.net/Innhotep/entreprise-20-vision-enjeux-offres-innhotep
http://fr.slideshare.net/Innhotep/entreprise-20-vision-enjeux-offres-innhotep
http://fr.slideshare.net/Innhotep/entreprise-20-vision-enjeux-offres-innhotep
http://www.gfktechtalk.com/2011/06/14/pictures-tell-a-thousand-data-points-infographics/
•   Les managers passent 2h/jour à rechercher de l’information•   50 % de l’information trouvée n’a pas d’utilité•   59...
Définition des RSE• Les technologies dites de réseaux sociaux d’entreprise sont  considérées comme des supports pouvant pe...
http://fr.slideshare.net/poncier/impacts-et-gains-des-rseaux-sociaux-dentreprise
http://fr.slideshare.net/poncier/impacts-et-gains-des-rseaux-sociaux-dentreprise
http://fr.slideshare.net/fsimonnet/les-usages-des-rseaux-sociaux-dentreprise-rse
http://www.cross-systems.ch/minisites/pdfs/Event_Intranet_10.2012/CrossAgency_eventIntranet2_Jalios.pdf
First part :Risks1.   Data privacy2.   Data security3.   Intellectual property4.   What about an internal     community ma...
1.0 Data privacy
1.1.Data privacy basics• Basic principles: the Data   controller(i.e. the Belgian state i.e. the   Minister)   – collect a...
1.2. Data privacy rules for data               controllers• Personal Data must be   – processed legally and fairly;   – co...
1.3. Data privacy &    internal social media questions•   Which precise purpose ?•   What kind of personal data will be st...
2.0. Data securitySOURCE DE L’IMAGE: http://www.techzim.co.zw/2010/05/why-organisations-should-worry-about-security-2/
Source : https://www.britestream.com/difference.html.
How many information?                        67
Employees share (too) many information and          also with third parties
Where do one steal data?   Which devices are stolen?•Banks                     •USB•Hospitals                 •Laptops•Min...
TELEWORKING
What are Control limitations? CC/COA 81 !
3.0. INTELLECTUAL PROPERTY  Source de l’image: http://www.maniacworld.com/copy-and-paste-babies.html
Copyright infringmentSource: http://en.wikipedia.org/wiki/File:Plagiarism_vs_Copyright_Infringement.png
Employer’s responsibility !• What about external protected  works?• What about creation by employees?• What about import o...
4.0. INTERNAL COMMUNITY MANAGERPICTURE CREDIT: http://fromthiscorner.blogspot.be/2012/10/the-community-manager-           ...
Who’s in charge if …?http://www.capreseaux.fr/community-management/
http://fr.slideshare.net/poncier/impacts-et-gains-des-rseaux-sociaux-dentreprise
Second part: Added valuehttp://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
Reading and answering e-mail. Approximately 28%, or about 11.2 hours,of the average interaction worker’s workweek is spent...
Searching and gathering information. 19%, about 7.6 hours, of the Searching and gathering information. 19%, about 7.6 hour...
Communicating and collaborating internally. Using phones, e-mail, andin-person interaction to communicate consumes about 5...
Role-specific tasks. Tasks specific to a particular job consume the most Role-specific tasks. Tasks specific to a particul...
Intelligence collective• Chacun d’entre ces personnes  peut ne pas être de qualité  supérieure; mais quand elles  sont ens...
http://fr.slideshare.net/brainopera/seduction-of-the-swarm
http://fr.slideshare.net/brainopera/seduction-of-the-swarm
Source de l’image: http://agiledudes.com/wp-content/uploads/brain-transfer.jpg
http://fr.slideshare.net/brainopera/seduction-of-the-swarm
http://fr.slideshare.net/brainopera/seduction-of-the-swarm
http://fr.slideshare.net/brainopera/seduction-of-the-swarm
Reeds Law     The value of   networks scales  exponentially with    the size of the       network.http://fr.slideshare.net...
Brookss Law   Adding people    to a complex  project makes it     take longer.http://fr.slideshare.net/eekim/achieving-col...
Network                                                       Network     Potential                                       ...
We Want Reed to Win!http://fr.slideshare.net/eekim/achieving-collective-intelligence
http://fr.slideshare.net/brainopera/seduction-of-the-swarm
Attention à la différence entre    réseau social d’entreprise (RSE)  et réseau social professionnel (RSP)• Si RSE = x• Si ...
http://www.gfi.fr/gfilabs/common/docs/Livre-blanc-Gfi-RSE.pdf
Culture et veille• Le RSE permet  – Le partage d’informations  – De modifier la culture vers de l’intelligence    collecti...
http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise http://fr.s...
http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise http://fr.s...
http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise http://fr.s...
PICTURE CREDIT: http://fromthiscorner.blogspot.be/2012/10/the-community-manager-                                     role....
Other added value•   KM•   Collective intelligence•   Co-working•   Network management
Some test caseshttp://www.journaldunet.com/solutions/reseau-social-d-entreprise/reseau-social-d-entreprise-et-cac40/
Internal code of conduct main                 rules•   Define the internal and external social media•   Intellectual prope...
Conclusion•   Do not forget privacy issues•   CC/CO 81•   Control or not control•   IPR regulation s/b reminded•   Interna...
GOOD LUCK
Jacques FolonJacques.folon@ichec.be
Any questions ?Crédit image: http://jillsbooks.wordpress.com/2010/09/15/hellooooo-anybody-out-there/raise-your-hand-2/    ...
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
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Cours donné à l'Université de Liège en Master RH en Mars 2013

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  1. 1. Master 1 en gestion des ressources humaines Techniques appliquées de GRH GRH et nouvelles technologiesLes réseaux sociaux d’entreprise http://images.pcworld.com/images/article/2012/08/shutterstock_109044584-11394457.jpg Jacques Folon Partner Edge Consulting Me de conférences Université de LIège Chargé de cours ICHECSOURCE: http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg Prof. invité Université de Metz
  2. 2. Cette présentation est surwww.slideshare.net/folonelle est à votre disposition
  3. 3. Vous trouverez mes coordonnées de contact, réseaux sociaux, etc. sur http://jacquesfolon.tel
  4. 4. ENTREPRISE 2.0http://fr.slideshare.net/Innhotep/entreprise-20-vision-enjeux-offres-innhotep
  5. 5. http://fr.slideshare.net/Innhotep/entreprise-20-vision-enjeux-offres-innhotep
  6. 6. http://fr.slideshare.net/Innhotep/entreprise-20-vision-enjeux-offres-innhotep
  7. 7. http://fr.slideshare.net/Innhotep/entreprise-20-vision-enjeux-offres-innhotep
  8. 8. http://www.gfktechtalk.com/2011/06/14/pictures-tell-a-thousand-data-points-infographics/
  9. 9. • Les managers passent 2h/jour à rechercher de l’information• 50 % de l’information trouvée n’a pas d’utilité• 59 % ne voient pas d’information interne qui soit utile• 53 % disent qu’elle n’a pas de valeur• 36 % disent qu’il y en a trop, rendant difficile la recherche de la bonne information Accenture : Survey 1000 middle managers US/UK –8Jan 2007
  10. 10. Définition des RSE• Les technologies dites de réseaux sociaux d’entreprise sont considérées comme des supports pouvant permettre l’animation des réseaux sociaux d’une organisation.• Un réseau social correspond à un ensemble de nœuds (individus, organisations) reliés par un ensemble de relations sociales (Fuhrer et al., 2009).• Ces relations prennent forme spontanément et sont donc informelles.• Ces réseaux relationnels permettent d’accélérer le travail collectif dans l’organisation en dépassant les logiques hiérarchiques officielles.• VERRA, Lucas Gabriel, KAROUI, Myriam, et DUDEZERT, Aurélie. Adoption symbolique d’un Réseau Social pour entreprise: Le cas de BOUYGUES CONSTRUCTION.
  11. 11. http://fr.slideshare.net/poncier/impacts-et-gains-des-rseaux-sociaux-dentreprise
  12. 12. http://fr.slideshare.net/poncier/impacts-et-gains-des-rseaux-sociaux-dentreprise
  13. 13. http://fr.slideshare.net/fsimonnet/les-usages-des-rseaux-sociaux-dentreprise-rse
  14. 14. http://www.cross-systems.ch/minisites/pdfs/Event_Intranet_10.2012/CrossAgency_eventIntranet2_Jalios.pdf
  15. 15. First part :Risks1. Data privacy2. Data security3. Intellectual property4. What about an internal community manager?
  16. 16. 1.0 Data privacy
  17. 17. 1.1.Data privacy basics• Basic principles: the Data controller(i.e. the Belgian state i.e. the Minister) – collect and process personal data only when this is legally permitted – respect certain obligations regarding the processing of personal data (details on next slide) ; – respond to complaints regarding breaches of data protection rules; – collaborate with national data protection supervisory authorities Source: http://ec.europa.eu/justice/data-protection/index_en.htm
  18. 18. 1.2. Data privacy rules for data controllers• Personal Data must be – processed legally and fairly; – collected for explicit and legitimate purposes and used accordingly; – adequate, relevant and not excessive in relation to the purposes for which it is collected and/or further processed; – accurate, and updated where necessary; – kept any longer than strictly necessary; – rectified, removed or blocked by the data subject if incorrect; – Protected against accidental or unlawful destruction, loss, alteration and disclosure, particularly when processing involves data transmission over networks. Source: http://ec.europa.eu/justice/data-protection/index_en.htm
  19. 19. 1.3. Data privacy & internal social media questions• Which precise purpose ?• What kind of personal data will be stored?• Are data stored in Europe ?• Are they in the « Cloud »?• Data privacy commission advice needed?• What will be the security policy?• What about the content of ex-employees?• Is a code of conduct enough? SO IT ’S AN IMPORTANT ISSUE !!!
  20. 20. 2.0. Data securitySOURCE DE L’IMAGE: http://www.techzim.co.zw/2010/05/why-organisations-should-worry-about-security-2/
  21. 21. Source : https://www.britestream.com/difference.html.
  22. 22. How many information? 67
  23. 23. Employees share (too) many information and also with third parties
  24. 24. Where do one steal data? Which devices are stolen?•Banks •USB•Hospitals •Laptops•Ministries •Hard disks•Police •Papers•Newspapers •Binders•Telecoms •Cars•...
  25. 25. TELEWORKING
  26. 26. What are Control limitations? CC/COA 81 !
  27. 27. 3.0. INTELLECTUAL PROPERTY Source de l’image: http://www.maniacworld.com/copy-and-paste-babies.html
  28. 28. Copyright infringmentSource: http://en.wikipedia.org/wiki/File:Plagiarism_vs_Copyright_Infringement.png
  29. 29. Employer’s responsibility !• What about external protected works?• What about creation by employees?• What about import of protected works by employees?• What about sub-contractors protected works?• What about advertising campaign?• What about press clipping?• What about external trademarks• What about employee’s images?• …• What do you think of a code of conduct? http://amirrezashamloo.blogspot.be/2010/10/copyright-symbol-and-related-symbols.html
  30. 30. 4.0. INTERNAL COMMUNITY MANAGERPICTURE CREDIT: http://fromthiscorner.blogspot.be/2012/10/the-community-manager- role.html
  31. 31. Who’s in charge if …?http://www.capreseaux.fr/community-management/
  32. 32. http://fr.slideshare.net/poncier/impacts-et-gains-des-rseaux-sociaux-dentreprise
  33. 33. Second part: Added valuehttp://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
  34. 34. Reading and answering e-mail. Approximately 28%, or about 11.2 hours,of the average interaction worker’s workweek is spent reading andanswering e-mails. The study indicates that because of private socialmedia’s ability to make searchable content out of all posted messages,the amount of time spent with e-mail can be reduced by as much as 35%,or about 4 hours.
  35. 35. Searching and gathering information. 19%, about 7.6 hours, of the Searching and gathering information. 19%, about 7.6 hours, of theaverage interaction worker’s work hours are spent searching for internal average interaction worker’s work hours are spent searching for internalinformation only certain employees possess. Again, because of information only certain employees possess. Again, because ofenterprise social media’s ability to store all messages as searchable enterprise social media’s ability to store all messages as searchablecontent, this figure can be reduced by nearly 35% to about 4.9 hours per content, this figure can be reduced by nearly 35% to about 4.9 hours perweek, which amounts to a savings of 2.7 hours per week per interaction week, which amounts to a savings of 2.7 hours per week per interactionworker. worker.
  36. 36. Communicating and collaborating internally. Using phones, e-mail, andin-person interaction to communicate consumes about 5.6 hours of theaverage interaction worker’s workweek. Because you can directlymessage anyone in the organization without cluttering up an e-mail inboxwith a collaboration tool, your organization can realize up to a 35% timesavings, or about 2.0 hours per interaction worker.
  37. 37. Role-specific tasks. Tasks specific to a particular job consume the most Role-specific tasks. Tasks specific to a particular job consume the mostamount of time for any role, averaging out to about 15.6 hours per week. amount of time for any role, averaging out to about 15.6 hours per weekInternal social media increases the productivity of these tasks by about Internal social media increases the productivity of these tasks by about15%, or approximately 2.3 hours per week. One way they enhance job- 15%, or approximately 2.3 hours per week. One way they enhance job-specific productivity lies in their ability to centralize all job functions at specific productivity lies in their ability to centralize all job functions atone hub, so your employees begin using all other applications there. one hub, so your employees begin using all other applications there.
  38. 38. Intelligence collective• Chacun d’entre ces personnes peut ne pas être de qualité supérieure; mais quand elles sont ensemble, il est possible qu’elles puissent surpasser – collectivement et comme une nouvelle entité –la qualité des meilleurs• Aristote
  39. 39. http://fr.slideshare.net/brainopera/seduction-of-the-swarm
  40. 40. http://fr.slideshare.net/brainopera/seduction-of-the-swarm
  41. 41. Source de l’image: http://agiledudes.com/wp-content/uploads/brain-transfer.jpg
  42. 42. http://fr.slideshare.net/brainopera/seduction-of-the-swarm
  43. 43. http://fr.slideshare.net/brainopera/seduction-of-the-swarm
  44. 44. http://fr.slideshare.net/brainopera/seduction-of-the-swarm
  45. 45. Reeds Law The value of networks scales exponentially with the size of the network.http://fr.slideshare.net/eekim/achieving-collective-intelligence
  46. 46. Brookss Law Adding people to a complex project makes it take longer.http://fr.slideshare.net/eekim/achieving-collective-intelligence
  47. 47. Network Network Potential Frictionhttp://fr.slideshare.net/eekim/achieving-collective-intelligence
  48. 48. We Want Reed to Win!http://fr.slideshare.net/eekim/achieving-collective-intelligence
  49. 49. http://fr.slideshare.net/brainopera/seduction-of-the-swarm
  50. 50. Attention à la différence entre réseau social d’entreprise (RSE) et réseau social professionnel (RSP)• Si RSE = x• Si RSP = Y
  51. 51. http://www.gfi.fr/gfilabs/common/docs/Livre-blanc-Gfi-RSE.pdf
  52. 52. Culture et veille• Le RSE permet – Le partage d’informations – De modifier la culture vers de l’intelligence collective et la gestion des connaissances – De transformer tout le monde en « veilleur » – D’intégrer l’Intelligence stratégique dans la culture
  53. 53. http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise
  54. 54. http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise
  55. 55. http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise http://fr.slideshare.net/idaos/etude-idaos-le-changement-par-les-reseaux-sociaux-professionnels-et-dentreprise
  56. 56. PICTURE CREDIT: http://fromthiscorner.blogspot.be/2012/10/the-community-manager- role.html
  57. 57. Other added value• KM• Collective intelligence• Co-working• Network management
  58. 58. Some test caseshttp://www.journaldunet.com/solutions/reseau-social-d-entreprise/reseau-social-d-entreprise-et-cac40/
  59. 59. Internal code of conduct main rules• Define the internal and external social media• Intellectual property rules• Data privacy explanations• Confidential information• Anonimity is forbidden• Penalties• And• Which communication for the code of conduct?• How to have it approved?
  60. 60. Conclusion• Do not forget privacy issues• CC/CO 81• Control or not control• IPR regulation s/b reminded• Internal code of conduct• BUT• There are some important added value
  61. 61. GOOD LUCK
  62. 62. Jacques FolonJacques.folon@ichec.be
  63. 63. Any questions ?Crédit image: http://jillsbooks.wordpress.com/2010/09/15/hellooooo-anybody-out-there/raise-your-hand-2/ 75
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