1. CONVENTIONS

2. W H AT A R E T H E Y ?

3. E X P E C TAT I O N S

7. PERSONAL EXPERIENCE

10. S U R V I VA L O F T H E F I T T E S T

11. # F O WA D U B , # F O WA D U B L I N

12. COMMON LANGUAGE

16. BENEFITS

17. REDUCED FRICTION

25. REDUCED LEARNING CURVE

32. INCREASED EASE IN DESIGN

35. PROBLEMS

36. R E S T R I C T S I N N O VAT I O N

39. LAZY

42. LOCAL MAXIMA

46. D E C R E A S E D M A R K E TA B I L I T Y

49. OPPORTUNITIES

50. COMMERCIAL WINS

56. CHANGE THE WORLD

62. WEB CONVENTIONS

63. L AY O U T

82. SIGNUP

96. COPY

104. HOME SCREEN

109. PA G E - B A S E D

112. BRANDING

119. W H AT ’ S T H E P R O B L E M ?

120. UNREMARKABLE

123. THE WRONG CONVENTIONS

125. BREAKING CONVENTIONS

126. WHEN TO BREAK?

127. OBSOLETE

128. GAME IS CHANGING

129. APIS
TRUST
CPU POWER
SERVER TECH
CONNECTIVITY
BROWSER TECH
MICS / CAMERAS
L O C AT I O N AWA R E
W E B P O P U L AT I O N
OMNIPRESENT WEB

131. W H AT T O Q U E S T I O N ?

132. L AY O U T

136. SIGNUPS

137. T RY B E F O R E Y O U B U Y

143. COPY

155. HOME SCREEN

164. PA G E BASED

167. BRANDING

168. STOP THE SELL

169. Keynote Welcome to Keynote
STOP THE SELL

179. THE FUTURE

183. W H AT D O W E K N O W ?

193. THANKS

194. IMAGE CREDITS:
HTTP://FLICKR.COM/PHOTOS/IANMAIN/12744620/
HTTP://FLICKR.COM/PHOTOS/34218374@N06/3183723569/
HTTP://FLICKR.COM/PHOTOS/KEVINCOLLINS/2034191035/
HTTP://FLICKR.COM/PHOTOS/RCROWLEY/1800876615/
HTTP://FLICKR.COM/PHOTOS/SIXSTEPS/286627285/
HTTP://FLICKR.COM/PHOTOS/IPOM/2089157196/