Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.

1. Photos for Fundraising
How non-profits can use images in
social media
2/21/2013
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2. FSC Interactive
• Online and Interactive Marketing
Agency
• Specialize in Social Media Strategy,
Paid Search Campaigns and SEO
• Focus in Hospitality and Tourism
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3. Tiffany Starnes
• Vice President of FSC Interactive
• PR professional turned online
addict
• NOLA native with tours on both
coasts
• Mom to Reily Danger
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5. Reasons to use social media
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Build Awareness for your cause
Amass an army to help your cause
Recruit volunteers
Blow your own horn
Raise money!!

6. Why should I post images?
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7. We would like to ask for your support…
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9. What should I post?
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10. Photos
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Events
Faculty
Testimonials
Quotes
Get Creative!
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12. Infographics
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Industry or cause related Statistics
Company successes
Who, What When and Why
Talking points
Service areas
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14. Where should I post?
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16. Pinterest
What: An online pinboard. Users search, share and collect images creating a virtual
scrapbook.
Why:
13 Million Users
well-educated, those with higher income, and women are particularly likely to use the
site
Each image is an opportunity to link to you website.
It’s easy to re-pin, making it a quick way to gain exposure and grow your community
How:
Decide on Board themes
Make sure that you can regularly upload photos to your website
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18. Instagram
What: A mobile photo sharing application
Why:
90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second
Doesn’t require or expect professional quality and filters help
New web presence offer greater exposure
Searchable hashtags allow for easy discovery
How:
Download the app to your phone
Connect to Facebook and Twitter
Aim, Shoot, Filter and post!
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19. Instagram
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20. Twitter
What: 140 character microblogging platform
Why:
Highly adopted and fast growing
Heavily used by national influencers and press
Hashtags for search can uncover great new profiles
Instagram photos no longer show in Twitter apps
How:
Download the app to your phone
Be mindful of character length: Photos count for 20 characters
Live Tweet from events and include hashtags
Tag people in your photos for greater reach
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21. Twitter
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22. Facebook
Well, duh, Tiffany!
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23. Use Your Cover Photo
And Your
Icons!
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24. Highlight Photos
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25. How can you put this to use…
Any ideas?
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26. Questions?
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