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CDL: Social Media 101,[object Object]
Cdl october 12 2012
Cdl october 12 2012
Facebook: Social Networking Site that allows for open communication between people and brands.,[object Object],800+ Million Active Users,[object Object],46% of Facebook users are 25-44 years old,[object Object],81% of Facebook users have some level of higher education,[object Object],Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.,[object Object],Over 200 Million Users,[object Object],57% of Twitter users are 25-44 years old,[object Object],37% of Twitter users have a Bachelors Degree, at least,[object Object],YouTube: A video sharing website, owned by Google. The second largest search engine on  the web.,[object Object],Over 3 Billion Videos Viewed Daily,[object Object],Average age of YouTube is 27 with 20% being 35+,[object Object],78% of YouTube users have some level of higher education,[object Object]
Foursquare:A Geo-location social network that allows users to “check-in” to various locations,[object Object],Over 300,000,000 Check-ins last year,[object Object],Average age of Flickr is 25-44,[object Object],Over 10 Million Users World-wide,[object Object],LinkedIn: A Social Networking site for business professionals.,[object Object],More than 120 Million Members,[object Object],Average age of LinkedIn is 25-54,[object Object],LinkedIn is used by 69 of the Fortune 100 Companies,[object Object]
First Things First ,[object Object],How to Develop your Social Media Strategy,[object Object]
What are your Goals?,[object Object]
What are your Goals?,[object Object],Specific ,[object Object],Measurable,[object Object],Realistic,[object Object],I want to increase traffic to my website by 10%,[object Object],We want a monthly average of 70 interactions on Facebook,[object Object],I want 20 new Followers on Twitter every Month ,[object Object]
Cdl october 12 2012
Who is your Audience?,[object Object],[object Object]
How do they talk to you
How do they talk to each other
What is the best way to reach them,[object Object]
What (and who) are your Resources?,[object Object],In-house vs. Outsourced,[object Object],Team Size,[object Object],Available Time,[object Object],Accountability,[object Object]
Cdl october 12 2012
What Channels Will Work Best For Me?,[object Object]
The Four “C’s” of Social Media,[object Object],No matter what platforms you choose, these four things will keep your strategy moving in the right direction,[object Object]
Customization,[object Object],Consistency,[object Object],Community,[object Object],Content,[object Object]
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. ,[object Object],– Tom Curley, CEO of The Associated Press ,[object Object],Content,[object Object]
What to Post,[object Object],News About Your Business ,[object Object],Blog Posts and Press Releases,[object Object],Upcoming Events,[object Object],Promotions,[object Object],Photos,[object Object],Information About Your Business,[object Object],Quotes,[object Object],…Just About Anything!,[object Object]
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”,[object Object],- John Jakes, author,[object Object]
Consistency,[object Object]
Cdl october 12 2012
Create a Schedule(and stick to it!),[object Object]
Customization,[object Object],You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!,[object Object],- James Bond, Tomorrow Never Dies,[object Object]
com·mu·ni·ty,[object Object],   /kəˈmyunɪti/ noun, plural -ties. ,[object Object], a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists,[object Object],Community,[object Object]
Anyone you interact with, even if only one time, is a part of your community,[object Object],http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html,[object Object]
What Else Should I Do?,[object Object],Good Question!,[object Object]
It’s Ok to Eavesdrop!,[object Object]
Google Alerts ,[object Object]
www.search.twitter.com“search term” near:zipcode,[object Object]
Topsy,[object Object]
Let’s Talk Specifics,[object Object],Facebook,[object Object],Twitter,[object Object],YouTube,[object Object],LinkedIn,[object Object]
The ‘book,[object Object]
Facebook tops Google for weekly traffic in the US.,[object Object]
Using Facebook as a Brand,[object Object],Engaging on Facebook as a Page,[object Object],Customizing Your Page,[object Object],Growing your Community through Targeted Ads,[object Object],Measuring Success with Insights,[object Object]
Being Your Brand on Facebook,[object Object]
Cdl october 12 2012
Cdl october 12 2012
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Engage With Things You Like,[object Object]
Share Your Favorite Content,[object Object]
Cdl october 12 2012
Customize Your Page ,[object Object]
Page Settings,[object Object]
Cross Promote Your Partners,[object Object]
Customized Tab,[object Object]
Reach Your Audience Through Ads,[object Object]
Facebook Ads,[object Object]
Cdl october 12 2012
Cdl october 12 2012
For Example…,[object Object],In Louisiana, 24+, who like:,[object Object],[object Object]
Teach for America: 720In Louisiana, 24+,  who are:,[object Object],[object Object]
Teachers: 13,920
Substitute Teachers: 720,[object Object]
Cdl october 12 2012
Cdl october 12 2012
Cdl october 12 2012
Cdl october 12 2012
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway,[object Object]
Using Twitter as a Brand,[object Object],Speaking the Language,[object Object],Why Twitter Matters,[object Object],Using Twitter Lists,[object Object],Measuring Success on Twitter,[object Object]
Cocktail Party Rules of Engagement,[object Object]
Cocktail Party Rules of Engagement,[object Object],Don’t talk all about yourself,[object Object],Find the people who interest you,[object Object],Try to add value to the conversation,[object Object],Follow up with your new friends,[object Object]
Speaking the language,[object Object],RT @fscnola hosting a #socialmedia101 training session this morning!,[object Object]
Twitter Translator,[object Object]
Replies,[object Object],@ denotes a tweet sent to another Twitter user.,[object Object],@TiffanyStarnes see you in the park tonight!,[object Object]
Retweet,[object Object],Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.,[object Object],RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0,[object Object]
Direct Message,[object Object],DM is a private message that you can only send to those who follow you.,[object Object],D Adeletiblier Here’s my ,[object Object],e-mail address andy@fscinteractive.com,[object Object]
Hashtag,[object Object],# makes a term into a keyword that is searchable, also used to imply sarcasm or humor,[object Object],@tiffanystarnes is speaking in tongues at #socialsummit,[object Object],@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames ,[object Object]
Why Twitter Matters,[object Object]
Twitter Can be Used For…,[object Object],PR,[object Object],Crisis Communication,[object Object],Customer Feedback,[object Object],Achieving Goals,[object Object],Customer Relations,[object Object],Recruitment ,[object Object],Sales,[object Object],Driving Traffic,[object Object]
Using Twitter Lists,[object Object]
Cdl october 12 2012
www.Listorious.com,[object Object]
Cdl october 12 2012
Why Use Lists?,[object Object],[object Object]
Curate any resources relevant to your business or industry
Curate team members or employees
Curate industry influencers,[object Object]
Manage(on the go),[object Object]
Beauty in Brevity,[object Object]
Measuring Success on Twitter,[object Object]
Success = ____________?,[object Object],“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”,[object Object],- Coach Mike Krzyzewski,[object Object]
Bit.ly,[object Object]
Who.Unfollowed.Me,[object Object]
TweetStats,[object Object]
Measuring Success on Twitter,[object Object],ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. ,[object Object],http://retweetist.com/,[object Object],Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. ,[object Object],http://www.twitalyzer.com,[object Object],BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/,[object Object],TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com,[object Object],OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics,[object Object]
YouTube,[object Object]
There are more than 3 billion views of YouTube videos everyday,[object Object]
Using YouTube as a Brand,[object Object],Popular Content ,[object Object],Customizing Your Channel,[object Object],Adding Other Videos,[object Object],Measuring Success with Insights,[object Object]
Popular Content,[object Object]
How-To Videos,[object Object]
Behind The Scenes ,[object Object]
Professional Videos,[object Object]
Keep it Short. ,[object Object]
Customize Your Channel,[object Object]
Make Your YouTube Channel all About You!,[object Object]
Tag Videos & Create Playlists,[object Object]
Search Optimization,[object Object]
Adding Other Videos,[object Object]
Find Other Channels Like Yours,[object Object]
And…Comment!(with keywords!),[object Object]
And…Subscribe!,[object Object]
Cdl october 12 2012
How Do I Know if it’s Working?,[object Object]
YouTube Insights,[object Object]
Cdl october 12 2012
Cdl october 12 2012
Who Do You Know?,[object Object],Who Do THEY Know?,[object Object],Who Are You Trying to Reach?,[object Object],How Do You Expand Your Network?,[object Object],How Do You Set Yourself Apart?,[object Object],What is Linked In?,[object Object]
Using LinkedIn as a Professional,[object Object],Your Profile,[object Object],Getting Connected ,[object Object],Own YOUR Brand,[object Object],Your Company Page,[object Object]
Your Profile,[object Object]
First, Let’s Talk About ME.,[object Object],COMPLETE your Profile…,[object Object],[object Object]
 Include ALL job history
 Ask For and Make Recommendations
 Optimize EVERYTHING
 Job Titles
 Updates
 Summary,[object Object]
Who Do You Know? ,[object Object]
- Always personalize requests!,[object Object],- Include an introduction and why you would like to connect,[object Object],- Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST,[object Object],Who Do They Know?,[object Object]
Expand Your Network,[object Object],Join Groups & Organizations,[object Object],Some are open and others require invitation,[object Object],Seek Professional Organizations ,[object Object],Seek with Potential Customers,[object Object]
Updates Keep you Updated,[object Object]
Owning YOUR Brand,[object Object]
Position Yourself as a Pro,[object Object],Questions and Answers,[object Object],- Search open questions ,[object Object],- Offer your expert opinion,[object Object],[object Object],[object Object]
Your Company Page,[object Object]
Companies can have a Presence, Too!,[object Object]
Brand Overview, Recruitment and Services,[object Object]

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Cdl october 12 2012

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  • 11. How do they talk to you
  • 12. How do they talk to each other
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  • 76.
  • 77. Curate any resources relevant to your business or industry
  • 78. Curate team members or employees
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  • 113. Include ALL job history
  • 114. Ask For and Make Recommendations
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Notes de l'éditeur

  1. CHa
  2. Increase search relevance
  3. Be creative while including terms you want people to find you for.
  4. Network Statistics. One intro away from 32K professionals