B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Linkedin for Professional Engagement in Public Relations MD PRSA
1. LinkedIn: The Best-kept Secret in the Professional Social Media Toolbox Fran Simon Chief Engagement Officer Engagement Strategies, LLC-------- April 21, 2011 PRSA MD 1 HASHTAG: #LI4PR
2. About Me * Inbound Marketing * * Webinar Production * * Social Media * * SaaS Product Management * 2 HASHTAG: #LI4PR
26. 21st Century PR and Marketing EVOLUT I ON Web 1.0Pushing out messages for TRANSACTION Web 2.0 Using content to invite INTERACTION 11 HASHTAG: #LI4PR
27. Personal Vs. Business Uses of Social Networking 12 * Strategies * Tactics * Messages * Motivation * 2.0 HASHTAG: #LI4PR
46. Free Keys for Monitoring 20 Monitoring: Listening to respond Content to share Today’s Hashtag: #>FB HASHTAG: #LI4PR
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48. From/about colleagues & peers20% Promotion About your company news, products, & services HASHTAG: #LI4PR
49. Who are your target audiences? 22 HASHTAG: #LI4PR
50. Developing Personas 23 Image from: The Fluid Project An open, collaborative project to improve the user experience of community source software HASHTAG: #LI4PR
106. 38 To Love LinkedIn… Nathan Kievman Peter King http://www.linkedstrategies.com @nathankievman Jason Alba http://imonlinkedinnowwhat.com/ @jasonalba HASHTAG: #LI4PR
107. 39 BONUS! 10 Participation Tips Best Practice HASHTAG: #LI4PR
124. 53 9. Be NICE! Behave like you are interacting with Grandma! HASHTAG: #LI4PR
125. 54 Getting to the heart of the matter Social Media Policies by mappamundi HASHTAG: #LI4PR
126. 5 Basic Recommendations for Social Media Policies: 55 Colworkers and Supervisors It takes a village to develop a social media policy HASHTAG: #LI4PR
127. 56 5 Basic Recommendations for Social Media Policies: 2. Keep it short, simple, and sweet! HASHTAG: #LI4PR
128. Basic Recommendations for Social Media Policies 57 3. It’s about what people CAN do! Keep it positive! HASHTAG: #LI4PR
129. Basic Recommendations for Social Media Policies 58 4. Think 360! Think like the people you want to engage. HASHTAG: #LI4PR
130. Basic Recommendations for Social Media Policies 59 5. It is a journey, not a destination! Be prepared to revise your policy. Often! HASHTAG: #LI4PR
133. Resources you cannot live without The Nonprofit Marketing Guide, Kivi Leroux Miller http://www.nonprofitmarketingguide.com * blog * website * book * webinars * NTEN- The Nonprofit Technology Network http://www.nten.org/ * webinars * training * articles *conferences * blog * 62 HASHTAG: #LI4PR