View the video from this presentation: http://www.youtube.com/firsttuesdayuk Sign up for our next event: http://www.firsttuesday.org.uk This is a presentation from the First Tuesday Executive Breifing held Tuesday 3rd April 2012, ’The Future of Online Clohtes Shopping".

1. Eric Abensur
Venda Group Chief Executive

2. We now live in the age of new retailing, in a
multichannel world…Their high street, their
computer, their smartphone - all these offer
different ways of shopping [for consumers] and
all are converging.
Philip Clarke, Tesco Group CEO. 8 June 2011

3. About Venda
• The world’s largest on-demand convergent
commerce platform for retailers and manufacturers
• Cloud-based solution for integrated web, mobile,
social, call-centre and store channels
• 250 people across three continents help our
customers to grow their revenues in the most cost
effective way
• $1 Billion annual transactions in 2011 and growing

4. Venda powers leading multi-channel retailers
ROMAN
ORIGINALS

5. Online fashion retail is changing as customer
behaviour is changing

6. 12% Clothing and footwear already online
UK clothing and footwear market
£41Bn in 2011*
Online market value
£4.8Bn in 2011**
Forecast £6.9bn by the end of 2015**
Source Verdict Retail * Mintel ** 2011

7. No longer a straightforward journey…
From this
To this
Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

8. …Consumer behaviour changing …
Among cross-channel shoppers 51% want product immediately and 18%
believe it is easier to return if purchase is offline
77% of online shoppers use reviews to make a purchase decision
Conducted online research prior to purchase is required by 89% of
consumers making in-store purchases
Shoppers in stores 25% would like to have products delivered to home
Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

9. …creating significant opportunities for retailers
Multi-channel shoppers spend 50% more than single channel shoppers
Satisfied multi-channel users have higher attitudinal loyalty
Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

10. Customer behaviour is changing…retailers must
adapt and invest fast

11. Increasing interactivity
• Consumers are less and less constrained by bandwidth
• 4G mobile will increase the desire for rich, interactive experiences on
mobile devices
• Static, flat informational online stores will lose out to dynamic content

12. Mobile Commerce is today a necessity…
2012
Consumers will expect mobile capabilities
to equal online
2013
Wireless will be central to
online commerce
 Engagement
 Loyalty
 Payment

13. …and will drive convergence into the store
Utilise precise Geofences to monitor shoppers and
consumer behaviours
Use time and location sensitive messages to drive store
traffic
Deliver specific promotions based on entry, check-in and
exit
Use in-store actions to generate analytics to a deeper level

14. Social Commerce, a new consumer experience
• 90% of consumers trust
recommendations from
people they know
(econsultancy)
• 67% of consumers spend
more online after getting
advice from their online
community of friends (internet
retailer)