Results for Market Research at Waterfront Centre on consumers’ wants

1. Presented by: Simon Hung Ying Long Benjamin Carson Gor Ng Filip Vukadinovic

11. Chi = .72 T Test = .569

14. Dissatisfied Neither Dissatisfied Nor Satisfied Satisfied Very Satisfied Total <1 per year 4 5 19 3 31 <1 per month 4 1 7 1 13 <1 per week 1 6 6 2 15 <2 per week 1 5 9 0 15 3-5 times per week 1 3 22 1 27 5 or more times per week 0 6 2 2 10 Total 11 26 65 9 111 Frequency Visit x Satisfaction Directional Signage Crosstabulation

15. Dissatisfied Neither Dissatisifeid Nor Satisfied Satisfied Very Satisfied <1 per year 12.9% 16.1% 61.3% 9.7% <1 per month 30.8% 7.7% 53.8% 7.7% <1 per week 6.7% 40.0% 40.0% 13.3% <2 per week 6.7% 33.3% 60.0% 0.0% 3-5 times per week 3.7% 11.1% 81.5% 3.7% 5 or more times per week 0.0% 60.0% 20.0% 20.0%

17. Satisfaction Directional Signage x Exit Watch Quotas Crosstabulation Canada Place Howe & Cordova SkyTrain Office Tower Total Dissatisfied 3 4 2 2 11 Neither Dissatisifeid Nor Satisfied 3 7 2 14 26 Satisfied 23 9 16 17 65 Very Satisfied 2 1 3 3 9 Total 31 21 23 36 111

18. Canada Place Howe & Cordova SkyTrain Office Tower Dissatisfied 9.68% 19.05% 8.70% 5.56% Neither Dissatisfied Nor Satisfied 9.68% 33.33% 8.70% 38.89% Satisfied 74.19% 42.86% 69.57% 47.22% Very Satisfied 6.45% 4.76% 13.04% 8.33%

20. Seen Advertisements Participated in Promotions

27. More Food More Retail More Store