Biomimicry is the framework to learn from nature to become resilient, adaptive and efficient. Startups can learn how to design and review their business model and value streams with the process and templates provided in this slideshow that was originally presented by COBIOM/Biomimicry Academy at the Impact Factory on 6 May 2020. The Naturepreneur programme at Biomimicry Academy combines Human-Centred Design, Biomimicry and Bioinspiration, Systems Thinking, Circular Economy and Design, Business Modelling, entrepreneur skills and communication.

1. Learn from Nature.
Design for People and Planet.
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Webinar Workshop for Naturepreneurs
6 May 2020, 11-13.00

2. Dr. Fabian Feutlinske
Founder and CEO of COBIOM
and Biomimicry Academy
Serial Entrepreneur, business consultant,
Biomimic, neuroscientist, educator, father,
globetrotter, sustainability enthusiast.
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3. Image courtesy by Ralf Lotys

4. Image courtesy by Markus Verch

5. Image courtesy by citi.io

6. Business has to serve PEOPLE and PLANET
while being profitable and sustain a living.

7. 3.8
billion
years
of R&D

8. Learn from nature to create-
better human solutions.-

9. resilient adaptable
Biomimicry
solutions are... efficient

10. Form follows function
> Static → Stability
> Height → Competition
> Flexibility → Resilience
> Growth → Adaption
> Biomaterial → Recycling
> Systemic connection of
individual and environment

11. The business of the future is responsible.
The future of business is sustainable.

12. 1
Open the
Biomimicry image
gallery on
bit.ly/biom-image-gallery
2
What could be the
function of what
you see?
(instead of simply
identifying the object)
3
Post possible
functions on the
ZOOM chat.

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16. COBIOM
Swarm Innovation for the
sustainability decade
Executive Deck
Q2/ 2020

17. The
Sustainability Transformation
of the 2020s
will have the SCALE of the
Agricultural and the Industrial Revolution
– and the SPEED of the Digital Revolution.
COBIOM - 17

18. Living Systems, Adaptive Innovation
We’ve been inspired by how nature makes better decisions
in Swarms than individuals could ever make alone.
3.8
bio
yearofR
esearch
&
D
evelopm
ent
COBIOM - 18

19. As sustainability challenges are complex and systemic, they require
collective intelligence and collaborative, agile working methods.
Choose from TWO approaches:
LEVERAGE AN EXPERT
SWARM for your
innovation project in a
three-step process
BUILD YOUR OWN
SWARM internally and
connect to the global
network
1 2
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20. Leverage the swarm
intelligence and
innovation capability of
selected experts in
biomimicry, engineering,
circular economy,
design, business
modelling and other
fields of sustainability
and business.
We help you to bring
the developed
sustainability
solutions to market –
fast, agile and lean.
We are associated
with leading service
providers in the fields
of sustainability,
engineering and
transformation.
We collaborate with
leading sustainability and
business development
experts to help you make
data-driven decisions. We
support you in
identifying and selecting
your high-impact
sustainability challenges
and risks.
LEVERAGE AN EXPERT SWARM: We adapt our
implementation-oriented innovation process to your
needs.
1
COBIOM - 20
COBIOM - 20

21. BUILD YOUR OWN SWARM: We help you train the right
people and build a new kind of vertical sustainability unit
across your departments and beyond the company.
Become future-proof by
turning your organisation
into a hybrid of directed
and open innovation:
1.) Identify the best people
inside your organisation
2.) Train them to become
experts for Responsible
Innovation
3.) Build an internal
network across
departments and silos.
Then connect this
internal network to a
global expert Swarm on
our platform.
Your vertical sustainability
unit can work by
themselves, issue questions
to the Swarm or open up
completely to include the
best experts of the world
right into your business
processes.
2
COBIOM - 21

22. Dr. Martin
Schwemmle
Human-Centred
Innovation
Dr. Martin Wittau
Vice President of the German
Federal Association for Sustainability
Martin SamBauer
Philosopher and
Tech Evangelist
Hugo Araujo
Systems
Specialist
Carolina Fernandez
Regenerative
Business Consultant
Prof. Tim
Landgraf
Robotics
Dr. Arndt Pechstein
Cultural Change
Consultant
Prof. Regina Rowland
Systems Innovation
Dr. Sebastian
Demtroeder
Biology Researcher
Asha Singhal
Biomimicry Expert
Dr. Paul
Wöbkenberg
Christian Rudolph
Circular Economy
Consultants
Jean Paul Gueneau
de Mussy
Engineering
Prof. Jacques
Chirazi
Leader
Biomimicry
Institute
Lydia Fraaje
Bioinspired
Hackathons
LEVERAGE AN EXPERT SWARM: Meet some experts
of the swarm – we make sure that the right people
collaborate on your challenge.
1
COBIOM - 22

23. BUILDING COBIOM:
Purpose, value, collaboration, sharing, agility
COBIOM - 23

24. BUILDING COBIOM:
Purpose, value, collaboration, sharing, agility
COBIOM - 24Image courtesy by Norbert Nagel
Competition - -
Predation + -
...
Neutralism = =
...
Parasitism - +
Mutualism + +
We value
MUTUAL
SYMBIOSIS as
the driver for
development
that benefits
everyone.

25. BUILDING COBIOM:
Purpose, value, collaboration, sharing, agility
COBIOM - 25
external
factors
internal
factors
internal
structures
external
structures
Transformify - Measure your resilience

26. BUILDING COBIOM:
Purpose, value, collaboration, sharing, agility
COBIOM - 26Transformify - Measure your resilience
Classic
Business
Responsible
Business

27. BUILDING COBIOM:
Purpose, value, collaboration, sharing, agility
COBIOM - 27
Clients
Community
Business

28. Matthias Höppner
Communications & Marketing
28
● 10 years science and 5 years business experience
● Ph.D in Neuroscience and Biochemistry
● Director of Biomimicry Academy and Biomimicry
Germany
● Business Ecosystem Designer
● 15 years innovation experience
● Innovation program manager
for Bayer
● Biotechnology engineer
● Agile trainer
● Community lead
● 18 years of experience as
regenerative business
consultant
● Cradle to Cradle expert
● Sustainable finance expert
● Co-lead at Atlanta B-Corp
● 15 years of experience in
marketing communications
● Sustainability marketing and
communications expert
● Young professional in public
sector innovation and
transformation management
● Enthusiast for alternative events
and impact creation
Dr. Fabian Feutlinske
Founder & CEO
Carolina Fernandéz-Jansink
International Affairs
Paul Hoffmann
Founder & COO
Alexander Yacine
Offline & Online Formats
THE CORE OF THE
SWARM: Science,
business, value.

29. The
Biomimicry Academy
Online Platform
www.biomimicryacademy.com

35. Scope your
goal, research
your users
Create your
sustainable
solution
Create your
business,
market your
product
The programme for entrepreneurs, intrapreneurs and social innovators.

36. bit.ly/naturepreneur-templates

37. 1
Get inspired
Which natural organism,
phenomenon or system
resembles your startup?
5 min

38. 1) Name your organism
3) Function (WHY does the organism is built that way?)
4) Strategy (HOW does the organism fulfil its function?)
2) Adaptation to environmental conditions
Draw or paste a picture
Biological Inspiration1

39. 1
Get inspired
Which natural organism,
phenomenon or system
resembles your startup?
5 min
2
Rethink your design
Break down the steps of your
business and find circular
alternatives.
15 min

40. Value
creation
Material
supply
LogisticsProduction Sales Use Disposal

41. 1) Your current
product
CC-BY-SA;templateproducedbyDr.FabianFeutlinskeusingiconsfromFreepiksonflaticon.com;BiomimicryAcademy,2020
2) Break it down into
sub-steps
Value creation
Analyse the value-creating steps of your current product
Recycle/Disposal
Sale
Logistics
Production
Material supply
2

42. CC-BY-SA;templateproducedbyDr.FabianFeutlinskeusingiconsfromFreepiksonflaticon.com;BiomimicryAcademy,2020
Rethink your product-service design
ReduceReuseRecycleRedesign
De-
materialise
Your product
steps
2

43. 1
Get inspired
Which natural organism,
phenomenon or system
resembles your startup?
5 min
2
Rethink your design
Break down the steps of your
business and find circular
alternatives.
15 min
3
Evaluate your concept
Break down the steps of your
business and find circular
alternatives.
10 min

45. CC-BY-SA;templateproducedbyDr.FabianFeutlinskeusingiconsfromFreepiksonflaticon.com;BiomimicryAcademy,2020
Evaluate your product-service design
Product steps
Optimise not maximise
Build on
abundance
Responsive and
adaptive
Leverage
interdependencies
Design for
resilience
Fit form to function
Use information
over material
Be locally
attuned
Reduce consumption
and devaluation
Cyclic processes and
harmless substances
3

46. In the making
Biomimicry Academy
NATUREPRENEUR
PROGRAMME

47. www.biomimicryacademy.com
Innovators, Entrepreneurs
Intrapreneurs
Corporates, SMEs
Networks, Community
www.cobiom.com
Linkedin, Facebook, Instagram and Youtube
fabian@biomimicryacademy.com | fabian@cobiom.com🖂
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