Keith Walker - Marketing To Men

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Pulsar Platform

The editor of Nuts.co.uk, Keith Walker, discusses what it takes to succeed in marketing to men.

Keith Walker Editor of Nuts.co.uk

Men are lazy!

How did we learn that?

Data driven development works

#1 in the UK

Keep it simple

Lead with an image

What did we learn? They don’t want bad news Behavior is based on who’s present Short is better than long Give them more of what they like Easy to find 3 pillars

What else did we learn? The best incentives are based in the real world Simple is always best They use different devices at different times of the day We can shape user decisions (working together)

Thank you

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Keith Walker - Marketing To Men

1. Keith Walker Editor of Nuts.co.uk

2. Men are lazy!

3. How did we learn that?

4. Data driven development works

5. #1 in the UK

6. Keep it simple

7. Lead with an image

8. What did we learn? They don’t want bad news Behavior is based on who’s present Short is better than long Give them more of what they like Easy to find 3 pillars

9. What else did we learn? The best incentives are based in the real world Simple is always best They use different devices at different times of the day We can shape user decisions (working together)