1. Channel Programme Group Time Views
Dave Top gear E/D 18:03 378,000
BBC1 Eastenders Almost all 20:01 8,370,000
Channel 4 PARALYMPICS Almost all 20:00 7,783,000
2012: OPENING
CEREMONY
E4 REVENGE E/D/C1 21:01 905,000
Film4 NIGHT AT THE Almost all 16:41 672,000
MUSEUM
History Channel STORAGE WARS E/D 20:01 112,000
Gender Male Female Both
Magazines Complex Heat His & Hers
Top gear Ok Garden & Gun
GQ Hello NO
Programme Age Group
Top gear 15 to 24
Eastenders 45 to 64 - 65 and upwards
REVENGE 25 to 44
NIGHT AT THE MUSEUM 45 to 64 - 65 and upwards
COME DINE WITH ME 25 to 44 - 65 and upwards
DOCTOR WHO 25 to 44
Social Social Status Chief Income Earner’s Occupation Examples of jobs
Grade
A Upper Middle Higher Managerial, administrative Doctors, Surgeons, Solicitor, Judge.
Class or professional
B Middle Class Intermediate managerial, Businessman, Teacher, High company
administrative or professional manager.
C1 Lower Middle Supervisory, or clerical or junior Nurse, Administrator, taxi driver.
Class managerial, administrative or
professional
C2 Skilled Working Skilled Manual workers Public service, technicians, mechanic.
Class
D Working Class Semi-skilled and unskilled manual Painter, coal Miner, dress maker
workers
E Those at the State pensioners, casual or lowest Working at supermarket or working for
lowest level of grade workers public service.
subsistence

2. Focus group – Focus group is a meeting between people who are discussing stuff about a specific
subject and speak about it. Share your point of view and listen to others views discuss about their
view and your views. Discussing people opinions Focus group is usually used in market research.
Advantages of Focus group –
Easily Measure Customer Reaction.
It is quick.
Good for groups with lower literacy levels.
Help people build new connections.
Disadvantages-
Might not be able to get your point across.
It might lead to argument.
Might of Remembered your opinions after the meeting is finished.
Don’t know if members are telling the truth some might mislead.
Questionnaire- A leaflet or booklet which holds bit information for the consumer and few
options which the consumer can tick as their opinion to the change the company is making or
just a casual questionnaire to find out what the consumer thinks of the service they are
receiving.
Disadvantages –
No way of telling how true the person is being.
No way of telling how much thought a person has put in it.
Some people might understand question different to other people and therefore you
may receive different answers.
Some people not enjoy filling in questionnaire they may have fed up of it.
Some age group might not fall into the survey.
Some people might just bin it.
Advantages-
Faster.
Cheaper.
More accurate.
Easy to analyse .
Easy to spread to people who live far.
Can post out large numbers at once.

3. TV Programmes
Inbetweeners- This programme is mainly aimed at teenager because the characters in the
programme are teenagers but it can stretch further up the board. Because the characters go
through the same situation as some people experience it and some people who are experiencing
it. It’s a comedy show so everyone male and female can enjoy it, it can’t be set to certain gender
some of the episodes might be more related to most male viewers and some episodes might just
be related to most female viewers.
Dora the Explora- This programme is aimed at mainly age
group from 3 to 11 because kids understand the language
that is used in the programme and how the character builds
the joy and happiness in kids and sometimes she does
activities that children can do at home to for example singing
and she commands the audience to sing along. Which
children enjoy. It can be aimed at both gender male and
female but mostly females because the character is female or maybe because male viewers are
busy playing ‘fifa’.
Gender
Bride Wars – This film is mostly aimed at female audience but there might few
be male audience watching it as going with their girlfriend or wife to watch it
etc… The age group would possibly be 15 – 60, 15 because teenagers love to
watch films and have a laugh because is partly comedy too, anything above will
watch it because some might be planning to get married and just want to see the
film for a laugh and that t is aimed at them .some of the female might be married
and just watch it because it’s aimed at woman’s and its comedy. Also elder
audience like 40-60 would just watch it as it comes for example its showing on
TV and they have nothing to do or they have free day so they might as well enjoy
some comedy.
Warrior - This film is mostly aimed at male audience because it has
violence and fights action and thriller which most of the male enjoy in films
but then again few female audiences might be interested in some of thriller
but it’s not aimed at both audiences. The age group would be 13 – 50
because it has the activities what men do and enjoy like it has ‘boxing’ in it
now that’s what most of the men enjoy watching other than football and
also doing boxing other than football.

4. POSTCODE
Granada new-Granada news applies to every really who understand English because the news
is told in English so it’s more likely to attract people who speak English .Depending on what
news there telling and which area it is about the programme might get different viewers
watching the news for example if they are telling a new about North West then people from
North West are more likely to watch it.Now news this
most viewers from Manchester are likely to watch it and
its going to affect them.
Scottish TV- Scottish TV is mainly aimed at Scottish
viewers and people from Scotland because that’s the
whole purpose of this channel to inform people in
Scotland about things they should know.
People from other cities won’t be very
interested in listening to their new
because they live elsewhere unless they
have someone or something in Scotland
that needs looking after.
Sexual Orientation–some magazines and films might have aimed at different viewers
depending their sexual preferences for example: Homosexual, Bisexual, Straight, Gay, and
Lesbian etc... So for every different sex orientation there are different magazines and films for
them to watch and read.