- A questionnaire was given to 10 people about a new hip hop magazine. - Most respondents were 16-18 years old, listened to hip hop music, and were willing to pay £1-2 for a magazine. - Respondents said they were most attracted to magazines with stories over celebrities on the cover and preferred more pictures to text. - Black was the favorite color chosen and respondents said the magazine should feature a black color scheme to match the hip hop genre.