An assignment for Innovation Management which is The Viable Innovative Project

1. Project Title: Android-powered Smart Refrigerator
Group No: Group1
Team Members:
No Name Student ID Programme Role
1. Muhammad Farhan Bin Abd. Jalil 52245214268 BIMD Leader
2. Atikah Amirah Binti Abd Karim 52245214257 BIMD Member
3. Azri Nazirul Bin Mohd Sohed 52245214173 BIMD Member
4. Muhammad Aizat Bin Mustaffa 52245214176 BIMD Member
Team Leader’s Contact Details:
Mobile Phone No.: 012 - 359 4935
Email Address: paan_honeybi@yahoo.com
UNIVERSITI KUALA LUMPUR
The Viable Innovative Project
WBB10202 Innovation Management
(Semester September 2015)

2. ANDROID-POWERED
SMART
REFRIGERATOR
GROUP NAMES : CREATIVE LAB

3. INTRODUCTIONPRODUCT, PICTURE, DETAILS OF THE PRODUCT / COMPANY

4. COMPANY : CREATIVE LAB
Values & Philosophy
Creative Lab is guided by a simple philosophy, strong values and high ethical
standards that inform our work every day. In everything we do, we strive to help
people live better lives.
• Vision
Creative Lab is dedicated to developing innovative technologies and efficient processes that
create new markets, enrich people's lives and continue to make Samsung a digital leader.
• Our Performance
To learn more about the performance of our company, download the annual reports issued
by Creative Lab Group and Creative Lab Electronics.

5. ANDROID-POWERED SMART REFRIGERATOR
• The product is Android-powered Smart Refrigerator. It is
unique because it has a large smart touch screen and powered
by android.
• It can runs apps to help users browse recipes, create shopping
lists and manage the expiration dates of items like yogurt and
milk.
• This innovation product is geared towards the young-minded
consumer who turns to technology for convenience in
affordable price.

6. • The display enables users to keep up with the news, weather
and even watching cooking video in Youtube from the fridge
door.
• It can also replace hand-written calendars with Google
Calendar integration, and run slideshows of photos.
• It also to ease-of-use in managing settings, such as the
refrigerators' temperature, and for convenience.

7. General - Stainless Steel with Anti Finger Print /
227L Refrigerator Capacity / 82L Freezer Capacity
Energy Efficiency - A++ / 228 kWh/year
Refrigerator Features - 4x Shelves / 1x Drawer
Case / LED Light / 4x Door Pockets / Wine Rack /
Lifetime Carbon Filter Deodorising
Freezer Features - 3x Drawers / Ice Compartment
/ 15kg Freezing Capacity in 24hrs
Special Features - Vitamin-Safe / Hygiene Active
/ White LCD Display / 36dB Noise Level
Dimensions - 1870(h) X 600(w) X 640(d)mm /
86kg
Size & Weight
• Height-16“, Weight -
5.85oz, Width-9“,
Screen Size-15.7"
touchscreen display,
Depth-0.37"
Memory
• 1GB RAM/8GB ROM
Processor
• 1.2GHz Quad-Core
Processor
Operating System
• Android™ 5.1
DETAILS OF PRODUCT

8. VIABLEADVANTAGES AND VALUE PROPOSITION : CUTTING EDGE TECHNOLOGY, GREAT
DESIGN, CHEAP PRICES AND GREEN PRODUCTS

9. VIABLE
Cutting Edge Technology
• The first smart-refrigerator that has a large smart touch screen and powered by android. It
can runs apps to help users browse recipes, create shopping lists and manage the
expiration dates of items like yogurt and milk. The display enables users to keep up with
the news, weather and even watching cooking video in Youtube from the fridge door. It
can also replace hand-written calendars with Google Calendar integration, and run
slideshows of photos.
Great Design
• With elegant, contoured doors and hidden pocket handles, this traditional style refrigerator
has a modern look that fits seamlessly into your kitchen. Plus, the door hinges are
reversible to accommodate every kitchen layout.
Cheap Prices
• For the pricing, we are targeting sophisticated consumer with a good income and also
affordable for middle class consumer. We also targeting a price that is reasonable for what
the product are made of which consists of several parts and component from other
manufactures and cut corner.
Green Products
• Android-Powered Smart Refrigerator comes with Double-Door Frost Free Smart
refrigerator helps you and your family maintain a healthier, greener lifestyle while also
lowering your energy bill and keeps your food items fresh for long.

10. ADVANTAGES
• Makes life easier: To make the lives easier, our group plans to
introduce Android-Powered Smart Refrigerator that will use smart
technology to revolutionize the way one can do things at home.
• Saves time: In addition to providing different possible meals, our
product will also remove the burden of maintaining grocery lists.
• Provide health benefits to people: Moreover, for the diet-conscious
people, it will show the nutrition facts on the screen.
• Efficient utilization of money and resources: Lastly, the product will
be able to make recipes for the left over ingredients that the
consumers generally feel cannot be used in cooking anything. This
will help in effectively utilizing the available resources and not only
save time but also money.

11. MANAGEMENT
ASPECTKEY ACTIVITY, KEY RESOURCES AND KEY PARTNER

12. KEY ACTIVITES
Research
• New market based on latest consumer wants and need.
Explore
• Explore new cutting edge technology.
Expected production cost
• Cut cost production to be more efficient.
Control
• Control of production and manufacturing.
Marketing
• Marketing and promotion of the product.
Product and packaging design.
• Create an attractive product.
Green Technology
• Reduce carbon footprint.

13. KEY PARTNERS
Joint Ventures
• Google(Android) – Partnering in operating system
• Qualcomm(Chip)- Partnering in chipset for the hardware
• Samsung(Screen)- Partnering in screen for the multi touch
surface
Partner To Market
• Harvey Norman
• SenQ
• Best Dengeki
• Courts

14. KEY RESOURCES
Hardware
• Specialize in hardware development
Software
• Specialize in software development
Employees
• Specialize in designing and manufacturing
Management
• Public relation and customer support

15. MARKET
SEGMENT &
CUSTOMERKEY ACTIVITY, KEY RESOURCES AND KEY PARTNER

16. THE MARKET SEGMENTATION FOR
ANDROID-POWERED SMART REFRIGERATOR
•Young-minded consumer who turns to
technology for convenience in urban areas.
•Our target market is working and busy adults
•Upper-middle class ages 28-40 who are
technologically dependent

17. Name of Market
Segment
Young-minded
consumer
Upper/Middle Class
Housewife
Top Need Features Features
Second Need Overall
appearance/efficiency
Ease of learning
Segment
Characteristics
Geographic Location Cities ,apartments,
condos
Homes
Market growth rate Medium to high Medium to high
Profile
Key Demo.
Characteristics
Young-middle aged,
Hardworking, educated,
busy, middle to upper
class, demanding
educated, middle
to upper class,
well-informed,
organized,
Key Geography Cities, high end
neighbourhoods
Suburbs, high end
neighbourhoods
Key Personal Looking to save time,
looking for organization
Looking for
organization, ease
of tracking and
nutritional factors
Key Motivation Ease of use, quality, New, high-tech,

18. CHANNEL
• Advertising/Promotion
• Website
Our initial advertising campaign will be shown on the Android-powered Smart
Refrigerator website, as a commercial upon entering the site. This will draw in
current customers and inform them about the product and its features before
its release to build anticipation.
• Ambassador
We will get celebrity endorsement from Master Chef Malaysia chefs, such as
Mohd Johari Edrus (Chef Jo), Zubir Bin Md. Zain (Chef Zubir), and more to show
how the product can be effectively used in the kitchen and household. With
celebrity endorsement, it will show that it is a luxury item, that works well, and
used by professionals. If professionals use a product, it will convince the
consumer of its quality and increase their purchasing desire.
• Magazine Ads
We will feature print advertisement in magazines such as Dapur Impiana, Saji,
and more cooking and culinary magazine or technology.

19. CHANNEL
• Advertising/Promotion
• Newspaper Ads
The two-four weeks leading up to the release of the product we will send
out a wave of press releases for stories to be shown in newspapers such
as Berita Harian, News Traits Times, The Times to create global buzz.
• Online Ads/Social Media
We will also increase online advertising through social media and the
Android-powered Smart Refrigerator site and have a promotional
interactive event at participating appliance shops that sell our product.
Here they can custom order their refrigerator in-store, and even on the
display refrigerator’s computer. By creating “hype” and “buzz” regarding
the new product, it will increase its innovative factors and create
anticipation for the product release. This will not only encourage people to
attend the event, but keep consumers researching and looking into the
product beforehand

20. DISTRIBUTION
• Android-powered Smart Refrigerator will be sold through retail
by way of appliance and technology shops located in ideal
market settings (wealthy, suburban, and city areas).
• Customers can custom design their refrigerator in-store, or
also through our website to create their ideal color/finish, and
additional features. They may also buy models that are stored
in retailers.
• We will hire a team of sales representatives to penetrate the
corporate market, government organizations, and other
business associates. The refrigerator will be delivered to the
home or desired place.

21. CUSTOMER RELATIONSHIP
• Free maintenance valid for 3 months will be given.
Besides, we will be giving 5 years warranty instead of
3 years for our very first customer each 6 months.
• Build relationships directly with our customers by
gathering profile data and insights to improve
customer intelligence.
• Free online software updates, demonstration and
customer services.

22. PROFITABLEREVENUE STREAMS AND COSTING STRUCTURE

23. SALES
Value of products.
• RM2500 complete with 2 year warranty form us. All the android system
will be update to the latest firmware.
Estimate Sales
• We estimate our sale will reach around 1000 units. And will growth 10%
every year. And we increase our product price each year by 5%.
Year Total Sales (RM)
2016 2 500 000
2017 2 887 500
2018 3 307 500

24. COSTING
• For the 1st year we are consume a lot of capital to invest in
these project. End we slowly gain back our profit year by year.
Below is costing for 1 product.
Item Price (RM)
Outer Cabinet and Door 300 000
Inner Cabinet 200 000
Cooling System 600 000
Testing and accessories 200 000
LCD 500 000
Total 1 800 000

25. PROFITABLE
• We gain our gross profit each year by 10 % and our sales are
increasing. Our costing also increasing by 5% every year. Below
is the table of profit for our 1000 units from year 2016 until
2018.
Year Cost (RM) Sales(RM) Gross Profit(RM)
2016 1 800 000 2 500 000 700 000
2017 1 890 000 2 887 500 997 500
2018 1 984 500 3 307 500 1 323 000

26. CONCLUSIONCONCLUSION AND SUGGESTION

27. SUGGESTION
• Competitiveness
• Focusing more on price competitiveness.
• Decreasing the delivery expenses
• Improving the Customer Value
• Bringing more Dark Stores
• Personalized suggestions and special offers
• Creating a higher quality customer service.
• Making deeper analysis of Clubcard holders to anticipate trends and use
it to gain market share
• Constant Innovation
• Redesigning the offline store and integrating with online

28. CONCLUSION
• The change scenario of business left us with a huge market to
explore. There is no restriction for place/market. It’s the same
for an industry like home appliance such as refrigerator. And
for the suggestion, Export is the easy way to enter the foreign
market.
• In this project, all the suggestions given are directed towards
the objective of strengthening the market and improving the
customer relationship between the company an its customers.
• Creative Lab has yet to do a lot towards “customer oriented
marketing” to attract more and more customers because the
customer holds the key for success of any organization.

29. Our business model does not define any
constraints, but only incentives. As
everything is free, we know it’s the
customer that controls the game…
Our success is financed by customers. That
is why we focus on improving pour services
and those of our partners.

30. THANK YOU
End.