1. One day summit
to discuss the
convergence of
strategic
communications
14 March 2012
08:30 - 17:30
ROSL
Park Place
St James’s St.
London
SW1A 1LR
SOCIAL MEDIA | PUBLIC RELATIONS | KEY INFLUENCERS
Insight from the key speakers and brands within fashion, beauty and media
Innovative ways to use social media, PR and key influencers for communications
Strategies for tailoring communications for return on investment
Best practice on how to leverage social media, PR and key influencers for communications
Case studies of recent campaigns that demonstrate achievements
Networking to raise brand awareness, interact and engage with decision makers
Speakers include:
Maria Hatzistefanis Lopo Champalimaud
Founder Chief Executive Officer
Rodial Group Wahanda
Justine Southall Christina Richardson
Publishing Director Head of Marketing
Marie Claire A Suit That Fits
Nigel Whiteoak Carrie Longton
UK General Manager Co-founder
ShoeDazzle Mumsnet

2. THE CONVERGENCE OF STRATEGIC COMMUNICATION
KEY TOPICS FOR 2012:
• The power of social media for PR
• How to use Facebook for strategic communications
• Improve your communications strategy by thinking like your customer at every step
• The importance of print media in a social landscape
• Leveraging key influencers for strategic communications
WHAT TO EXPECT:
The Fashion and Beauty Insight Summit is designed to provide you with all that you need to im-
plement a new communications strategy from scratch or successfully tailor your existing strategy
for increased return on investment. You can expect to hear from key speakers and brands from
the fashion and beauty industry who will share their experiences on how best to leverage social
media, PR and target key influencers to improve strategic communications.
In recent years we have seen a shift in social media, PR activity and key influencers which is hav-
ing a profound impact on the success of strategic communication. The importance of this shift is
significant for brands within the fashion and beauty industry that heavily rely on tailored PR and
marketing strategies to reach their target audience. With this in mind, the Fashion and Beauty
Insight Summit is designed to deliver:
1. Insight from the key speakers and brands within fashion, beauty and online, print and
broadcast media
2. Innovative ways to use social media, PR and key influencers for strategic communications
3. Strategies for tailoring communications for return on investment
4. Best practice on how to leverage social media, PR and key influencers to improve
communications
5. Case studies of recent campaigns that demonstrate achievements
6. Networking to raise brand awareness, interact with other influential industry professionals
and engage with decision makers
www.FashionBeautySummit.co.uk
#FB_SUMMIT

3. TOP SPEAKERS
IPC MEDIA / MARIE CLAIRE SHOEDAZZLE
Justine Southall Nigel Whiteoak
Publishing Director UK General Manager
IPC Media produces over 60 iconic Nigel Whiteoak is the UK General
media brands, with print alone Manager of ShoeDazzle, the
reaching two thirds of UK women world’s first and leading
and 42% of UK men – almost 26 subscription-based online fashion
million UK adults – while our company. Co-founded by Chief
websites collectively reach over Stylist Kim Kardashian,
20 million users every month. ShoeDazzle has offered women a
IPC’s diverse print and digital personalised online styling
portfolio includes Marie Claire, service for a range of shoes, bags
InStyle, Look, Now, Chat, Woman and jewellery since the spring of
and Nuts. 2009 when it launched in the US.
ShoeDazzle.co.uk launched in
September 2011.
WAHANDA MUMSNET
Lopo Champalimaud Carrie Longton
Chief Executive Officer Co-founder
Lopo Champalimaud is the Chief Carrie Longton is co-founder of
Executive Officer of Wahanda, a Mumsnet, an online community
London based health, beauty and of parents sharing advice,
wellness community and market- support and product
place. Previously MD of European recommendations. Over the last
Lifestyle at lastminute.com, Lopo ten years it has grown into the
founded Wahanda in February UK’s busiest social network for
2008, with a vision for transform- parents with nearly four million
ing the global health and wellness visits a month and 25,000 posts a
offering. day.
RODIAL GROUP A SUIT THAT FITS
Maria Hatzistefanis Christina Richardson,
Founder Head of Marketing
A former beauty editor, Maria Christina Richardson is Head of
moved to New York to complete Marketing at A Suit That Fits, a
an MBA at Columbia Business multi award-winning tailoring
School. After a short time in company that has 33 locations
corporate finance, she relocated nationwide where you can book
to London to develop her own a style consultation with one of
skincare brand. Maria drew on their expert Style Advisor’s. Men
time-honoured traditions as well and women can create their own
as her own expertise to produce bespoke, ethically handmade
a natural and non-invasive alter- suit, shirt or overcoat at an
native to cosmetic surgery. affordable price.
www.FashionBeautySummit.co.uk
#FB_SUMMIT

4. PROGRAMME
08:30 - 09:00 REGISTRATION & REFRESHMENTS
09:00 - 10:30 SPEAKERS: ShoeDazzle, Wahanda, Marie Claire
How to use Facebook for Strategic Communications:
How to attract visits to your Facebook Fan page.
How brands can use the “Like” button for engagement.
How to determine the frequency and content of posts on Facebook.
How to use Facebook to build your email database.
How to drive engagement on Facebook using polls, competitions and giveaways.
Best practice on Facebook.
Case Study highlighting how Facebook contributes to strategic communications
Is social media the future of PR?
How will crowd sourcing and user generated content impact PR?
How does the rise of mobile effect strategic communications?
Trend predictions for social media and PR
Case study highlight how to using new media as part of the overall communications strategy
The importance of print media in a social landscape
How is digital changing print media for strategic communications?
How does traditional media compare with new media for strategic communications?
How can digital media be used alongside print media for strategic communications?
What is the future of print media?
Case study demonstrating recent example
10:30 - 11:00 BREAK
11:00 - 12:30 SPEAKERS: A Suit That Fits, Rodial, Mumsnet
Improve your communications strategy by thinking like your customer
Why getting into the mind of your target audience is important for effective communications
How thinking about communication as everything that touches your customer can make your
message more effective, even on a budget
How creating campaigns across all communications channels can deliver real results on a budget
Case study demonstrating the power of thinking like your customers
The Power of Social Media for PR
Is social media the future of PR?
How will crowd sourcing and user generated content impact PR?
How does the rise of mobile effect strategic communications?
Trend predictions for social media and PR
Case study highlighting how new media can be used as part of the overall communications
strategy
Speakers and programme may be subject to change without notice
www.FashionBeautySummit.co.uk
#FB_SUMMIT

5. PROGRAMME
12:30 - 14:00 LUNCH
14:00 - 16:00 SPEAKERS & TOPICS TO BE ANNOUNCED
16:00 - 17:30 SPEED NETWORKING
The speed networking session is an excellent opportunity to
interact with other individuals, forge new relationships and swap contact
information for future reference.
The format of this session will be fast paced with the bell ringing every 3-4
minutes for brief introductions. Coloured badges will be used to indicate
whether individuals represent fashion or beauty brands.
17:30 CLOSE
Speakers and programme may be subject to change without notice
www.FashionBeautySummit.co.uk
#FB_SUMMIT