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Marketing sociale 2013 worksheet per frequentanti
- 1. “MARKETING SOCIALE”
Giuseppe Fattori
• Fattori G., French J., Blair-Stevens C., Guida operativa al marketing sociale.,
Worksheets.
http://www.slideshare.net/Fattori/fattori-guida-operativa-al-marketing-sociale
• Lagarde F., “Socratic Questioning Applied to Social Marketing”, Social Marketing
Quarterly, 2013.
http://campus.unibo.it/119865/
• Lee N.R., Kotler P, “10 Step in the strategic marketing planning process”, in .
Nancy Lee, Philip Kotler Social marketing Influencing Behaviors for good (Fourth
edition), Sage Pubblications, 2011: 37-54.
http://campus.unibo.it/120282/
• Lagarde F, “Changing Transportation Behaviours”, Transport Canada, 2010.
http://www.fcm.ca/Documents/tools/GMF/Transport_Canada/ChangeTranspoBeh
aviours_EN.pdf