Ensuring that your email campaign works the way that you want it to, has always been a pain point for B2B marketers. Understand how you can get the best out of your campaigns by following these simple but effective techniques

1. Getting the best out of your email
campaigns have NEVER been this EASY !!!

2. How to optimize your email campaigns
Tag it
Add alt tags to our images. You should be able to add alt tags within your email
marketing software, without having HTML coding knowledge. When you use alt
tags, your readers know what each image is about even when they don't see
them
Moreover, spam filters can't "see" images, but they can "read" alt tags and thus
are reassured by them: An image without an alt tag is an unknown blob to a spam
filter and therefore looks suspicious.
Don't cut and paste
If you're using an email marketing tool, bringing in text directly from Word (or
PowerPoint or Outlook) will mess up the HTML coding in your email. Instead, you
can copy text from those Microsoft Office programs and paste it into Notepad (to
convert the formatted text into raw text), and then cut/paste from Notepad into
your email software, where you can do additional formatting.

3. How to optimize your email campaigns
Be authentic
In the settings of your marketing software, check the box "Enable authentication"
to maximize your delivery. When you do, the email service provider (ESP) will be
able to digitally sign and send on your behalf.
Personalize
Have a personalized domain name. This option should be available in your email
marketing software (see previous image). You'll be more professional, easily
identifiable, and trustworthy, leading to more opens.

4. How to optimize your email campaigns
Use double opt-in
Make sure subscribers have twice confirmed their intent to receive your
newsletter or to otherwise be added to your email list (usually, first on your
website, where they sign up; and second, by clicking on a confirmation link in an
email you send to them).
Avoid spam content
Certain words, too-good-to-be-true phrases, styles, colors, lots of CAPITALS and
exclamation marks can make you look like spam.
Respect the law
Obey the law of the land. In the US, this means being CAN-SPAM compliant (for
example, include an unsubscribe link in your mail). If you're not, you could more
easily be considered (and reported as) spam.

5. How to optimize your email campaigns
Watch your text-to-image ratio
If you have too many images and too little text, your email could be considered
dodgy. A handy guideline is one paragraph of text for every image.
Wake up your sleepers
If there are people in your email database who have not responded to your
emails for a while, it might be worth asking them whether they're still interested in
receiving emails from you. If they're not interested, instead of unsubscribing they
could well click the spam button. And that's something you'd obviously like to
avoid.