We know that the Big Game is huge for football fans across the country. But, we at Field Agent wanted to dig deeper into the growing minority of Hispanics to see if they participate in the American Football and the Super Bowl. Turns out, Hispanic Americans' favorite sport is American Football!

1. BONUSREPORTTHE HISPANIC COMMUNITY
& FOOTBALL
February 3, 2015

2. We used our mobile app to survey
250 Hispanic Americans around the
United States about the
Super Bowl and how they participate.
BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 2

3. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 3
RESPONDENT PROFILES
FEMALE vs. MALE
16%
24%
42%
17%
2%
18 - 24 25 - 30 31 - 40 41 - 55 56+
50%50%
AGE RANGE

4. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 4
AGENT LOCATIONS

5. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 5
88%of Hispanic Americans are
fans of American football

6. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 6
Favorite NFL Teams
1. Dallas Cowboys
2. New England Patriots
3. Oakland Raiders
4. Seattle Seahawks
5. Chicago Bears
6. Miami Dolphins
7. Denver Broncos
8. New York Giants
9. San Francisco 49ers
10. Arizona Cardinals
11. San Diego Chargers

7. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 7
of Hispanic Americans are likely to watch
the Super Bowl this year.
98%
(86% watched last year)

8. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 8
The biggest sporting event of the year seems
like a holiday for most people. Families usually
celebrate holidays at home.
Super Bowl is no different.
Most respondents will watch the
Super Bowl at home or their friends’ homes.

9. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 9
Where will you watch the Super Bowl this year?
46%
44%
7%
1%
1%
1%
Friend or Family Member's Home
Home
Bar
Other
at the Super Bowl
Restaurant

10. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 10
$74the average amount that
Hispanic Americans will spend on
enhancing their Super Bowl parties.

11. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 11
Top BEERS AMONG HISPANIC AMERICANS
1. Corona
2. Bud Light
3. Blue Moon
4. Dos Equis
5. Stella Artois
6. Heineken
7. Budweiser
8. Coors Light
9. Miller Lite
10. Corona Light

12. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 12
Top Sodas AMONG HISPANIC AMERICANS
Coca-Cola
Pepsi
Dr. Pepper
Sprite
Mountain Dew
7-Up
Sierra Mist
A&W Root Beer
Fanta
Red Bull
76%
39%
36%
35%
22%
19%
18%
17%
15%
12%

13. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 13
Top Chips AMONG HISPANIC AMERICANS
76%
54%
48%
39%
35%
Doritos
Tostitos
Lay’s
Cheetos
Ruffles

14. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 14
of Hispanic Americans enjoy watching
Super Bowl commercials.
98%

15. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 15
SOCCER is not the
favorite sport among
Hispanic Americans in our survey.

16. BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 16
TOP 10 SPORTS
1. American Football
2. Basketball
3. Baseball
4. Soccer
5. Boxing
6. Ice Hockey
7. Auto Racing
8. Tennis
9. Golf
10. Rodeo / Bull-riding

17. Interested in learning more?
@FieldAgentInc | marketing@fieldagent.net | PO Box 9568, Fayetteville, Arkansas 72703
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