Storytelling Conference Cross-Media World
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Liz Rosenthal, CEO and founder of Power to the Pixel, gave a presentation at an international film conference on new frontiers in 21st century storytelling. She discussed how audiences are no longer passive but want to actively engage with stories across multiple platforms. She also presented several case studies of successful cross-media storytelling projects that integrated formats like games, apps, transmedia and social networks. Rosenthal argued this native cross-media approach will be an important new form of story design.
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Storytelling Conference Cross-Media World
- 1. NEW FRONTIERS: STORYTELLING IN THE 21st CENTURY FILM UND MEDIEN STIFTUNG NRW International Film Conference JUNE 2012 Liz Rosenthal - CEO & FOUNDER @powertothepixel info@powertothepixel.com www.powertothepixel.com www.thepixelreport.org Sunday, 24 June 2012
- 2. POWER TO THE PIXEL Create, Finance, Distribute in a Cross-Media World Consulting/ Advisory & Partnerships: / Develop cross-media stories and strategies: / projects / companies ARTE / BBC/ BBH / UK Film Council / BAFTA/ The British Film Insitute/ Canada Media Fund/ Telefilm Canada/ Orange/ Nordisk Film & TV Fond/ The BFI London Film Festival / Berlinale/ Edinburgh Film Festival/ Skillset/ Technology Strategy Board/ IFP/ IFC/ Torino Film Lab/ EU MEDIA Programme Labs & Forums: / The Pixel Lab, July - October 2012, Potsdam & London / The Cross-Media Forum, London - 16-19 October 2012 in association with the BFI London Film Festival Online & Reports: / The Pixel Report - showcases new forms of storytelling, film-making and cross-media business development @powertothepixel.com www.powertothepixel.com www.thepixelreport.org Sunday, 24 June 2012
- 3. THE PARADIGM SHIFT Abundant Audiences Money Abundant Time Scarce Storytellers Scarce Channels Content Courtesy of Co: Sunday, 24 June 2012
- 4. THE AUDIENCE IS AHEAD CHANGING BEHAVIOUR AUDIENCES: / ARE NO LONGER JUST PASSIVE active collaboration and co-creation / PERSONALISE THEIR MEDIA the end of water cooler moments / ARE FRAGMENTED ACROSS PLATFORMS want their stories to follow them Sunday, 24 June 2012
- 5. THE RISE OF SOCIAL MEDIA / Social media has overtaken pornography as the #1 activity on the web /1 out of 7 couples married in the US met via social media / If Facebook were a country it would be the world’s 3rd largest / 80% of companies use social media as recruitment - % using LinkedIn.... 95% / 70% of consumers trust peer recommendations / Only 14% trust advertisements / Only 18% of TV advertisements offer positive ROI Sunday, 24 June 2012
- 6. THE RISE OF GAMES Games are bigger than Films AVATAR: The most successful movie of all time $232m on the opening weekend CALL OF DUTY - BLACK OPS The most successful entertainment property of all time $650m in first 5 days Sunday, 24 June 2012
- 7. CROSS MEDIA STORYTELLING = SOCIAL ENTERTAINMENT Courtesy of Lance Weiler Sunday, 24 June 2012
- 8. TWO CROSS-MEDIA APPROACHES Traditional Native € 1,665 Sunday, 24 June 2012
- 9. NATIVE CROSS-MEDIA STORY DESIGN Sunday, 24 June 2012
- 10. Think Outside of the Box Traditional Format New Forms 52 Minutes for TV Interactive Narrative 26 Minutes for TV Webdoc 90 Minutes Feature Film Participatory Drama Short Film Mobile App iPad App AR App ARG Game MMORPG Social Game Serious Game Data Visualisation Sunday, 24 June 2012
- 11. CROSS-MEDIA CASE STUDIES / Highrise / 18 Days in Egypt / Tate Movie Project / Iron Sky / BZRK / Operation Ajax Sunday, 24 June 2012
- 12. HIGHRISE: OUT MY WINDOW KAT CIZEK/NFB http://highrise.nfb.ca Sunday, 24 June 2012
- 13. HIGHRISE: INSTALLATION KAT CIZEK/NFB http://highrise.nfb.ca Sunday, 24 June 2012
- 14. HIGHRISE: ONE THOUSANDTH TOWER KAT CIZEK/NFB http://highrise.nfb.ca Sunday, 24 June 2012
- 15. HIGHRISE: ONE MILLIONTH TOWER KAT CIZEK/NFB http://highrise.nfb.ca Sunday, 24 June 2012
- 16. 18 DAYS IN EGYPT: A Crowd-sourced documentary JIGAR MEHTA www.18daysinegypt.com Sunday, 24 June 2012
- 17. 18 DAYS IN EGYPT: A Crowd-sourced documentary JIGAR MEHTA www.18daysinegypt.com Sunday, 24 June 2012
- 18. THE TATE MOVIE PROJECT: The Itch of The Golden Nit AARDMAN ANIMATIONS Front slide - take from slideshare presentation http://www.tatemovie.co.uk/ Sunday, 24 June 2012
- 19. THE TATE MOVIE PROJECT: The Itch of The Golden Nit AARDMAN ANIMATIONS http://www.tatemovie.co.uk/ Sunday, 24 June 2012
- 20. IRON SKY TIMO VUORENSOLA Sunday, 24 June 2012
- 21. IRON SKY TIMO VUORENSOLA Sunday, 24 June 2012
- 22. IRON SKY TIMO VUORENSOLA 1 x boardgame 1 x LARP 3 x graphic novels 3 x iPad/iPhone games Sunday, 24 June 2012
- 23. BZRK MICHAEL GRANT/ EGMONT PRESS UK http://gobzrk.com/ Sunday, 24 June 2012
- 24. BZRK MICHAEL GRANT/ EGMONT PRESS UK http://gobzrk.com/ Sunday, 24 June 2012
- 25. OPERATION AJAX BOOMGEN STUDIOS/COGNITO COMICS Sunday, 24 June 2012
- 26. NEW FRONTIERS: STORYTELLING IN THE 21st CENTURY FILM UND MEDIEN STIFTUNG NRW International Film Conference JUNE 2012 Liz Rosenthal - CEO & FOUNDER @powertothepixel info@powertothepixel.com www.powertothepixel.com www.thepixelreport.org Sunday, 24 June 2012