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Friendship vs Friending: The Value of Real Relationships

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Presentation in Social Network Services seminar on Nov 9th 2007 in Helsinki, Finland. By Scott Rafer.

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Friendship is Dear, but Friending is Cheap MyNet, 09 November 2007 Scott Rafer -- rafer@rafer.net
Relationship Marketing Changed
Huge Membership and Engagement
eCPM < $0.10
eCPM > $0.20
Horizontal versus Vertical
eCPM > $3.00
Build Something Yourself ...
Clones versus New Ideas
Lower-Risk Shortcuts
MyBlogLog, a quick case study
Share Uncommon Media
Unique Relationships Matter
Proprietary User Data Matters
Publish, Advertise, or Socialize

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Friendship vs Friending: The Value of Real Relationships