Finaccord’s report titled Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets is a comprehensive study of the markets for insurance and assistance linked to banking products in ten countries, namely Australia, Brazil, Canada, China, India, Japan, Mexico, South Africa, South Korea and the US. This research indicates that the combined market, which is composed of a series of niche covers designed to enhance the revenues derived by banks from their payment card and current account operations, was worth some USD 14.8 billion in 2013. Moreover, with strong underlying growth in payment card issuance in some countries and with insurance and assistance providers showing creativity in structuring new types of policy to cater for emerging customer segments, this sector appears to be destined for continuing growth. The report, along with its accompanying PartnerBASE™ dataset, harnesses the results of extensive primary research that covers over 5,000 payment card and bank account products issued by over 300 banks and other organisations across the ten countries. Finaccord’s research focuses on 30 specific types of insurance and assistance enhancement, grouped within seven broad categories of cover, namely: accident / health cover; creditor cover; personal / identity protection cover; shopping cover; travel cover; other cover; concierge services. In total, the research details almost 15,000 individual covers, thereby documenting the active partnerships of close to 300 providers of packaged insurance and assistance, ranging from global insurance brands to local insurance and assistance companies.

1. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
Insurance and Assistance linked
to Payment Cards and Bank
Accounts in Major Global Markets
Report prospectus
October 2013
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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2. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
Prospectus contents
Page
What is the research?
What methodology has been used?
Which types of cover does the report identify?
How are the payment card and bank account products segmented?
What is the report structure?
What are the key features of the research?
How can the research be used?
How can the PartnerBASE™ be used?
Who can use the research?
What are some of the key findings?
What is the cost?
What other reports are available on this subject
How can the research be purchased?
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Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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3. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What is the research?
Finaccord’s report titled Insurance and Assistance linked to Payment Cards and Bank Accounts in
Major Global Markets is a comprehensive study of the markets for insurance and assistance linked
to banking products in ten countries, namely Australia, Brazil, Canada, China, India, Japan, Mexico,
South Africa, South Korea and the US. This research indicates that the combined market, which is
composed of a series of niche covers designed to enhance the revenues derived by banks from
their payment card and current account operations, was worth some USD 14.8 billion in 2013.
Moreover, with strong underlying growth in payment card issuance in some countries and with
insurance and assistance providers showing creativity in structuring new types of policy to cater for
emerging customer segments, this sector appears to be destined for continuing growth.
The report, along with its accompanying PartnerBASE™ dataset, harnesses the results of
extensive primary research that covers over 5,000 payment card and bank account products issued
by over 300 banks and other organisations across the ten countries. Finaccord’s research focuses
on 30 specific types of insurance and assistance enhancement, grouped within seven broad
categories of cover, namely: accident / health cover; creditor cover; personal / identity protection
cover; shopping cover; travel cover; other cover; concierge services. In total, the research details
almost 15,000 individual covers, thereby documenting the active partnerships of close to 300
providers of packaged insurance and assistance, ranging from global insurance brands to local
insurance and assistance companies.
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
3

4. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What methodology has been used?
The majority of Finaccord’s investigation into the provision of insurance and assistance linked to
payment cards and bank accounts in the ten major global markets was carried out between July and
September 2013, and focused on all major consumer financial services entities involved in either the
issuing of payment card products or the provision of transactional bank accounts. Among other data
points, the research details the following information for each of over 5,000 products analysed:
• whether the payment card product or bank account offers each particular type of cover;
• if offered, whether this occurs through a captive or joint venture partner, a partnership with a
single external partner, a partnership with multiple external partners, a partnership with a broker
or another more complex operating model;
• if offered, the name(s) of the partner(s);
• if offered, the name of the parent company or group to which each partner belongs.
In the light of the fact that the identities of the partners used to provide packaged enhancements to
payment cards and bank accounts are often not revealed in the public domain, with the policies
instead being offered on a ‘white-labelled’ basis in the name of the bank or other card issuer
concerned, Finaccord has undertaken comprehensive primary research to ensure that the partner(s)
used for each policy is disclosed for over 98% of all covers included in the research.
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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5. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
Which types of product does the report cover?
ACCIDENT / HEALTH COVER
Accidental death insurance
Health / hospital cash plans
Health assistance
Personal accident insurance
CREDITOR COVER
Creditor insurance – life / permanent disability
Creditor insurance – temporary incapacity / unemployment
PERSONAL / IDENTITY PROTECTION COVER
ATM cash theft insurance
Card protection insurance
Handbag / wallet insurance
Identity protection assistance
Identity protection insurance
SHOPPING COVER
Extended warranty
Price protection insurance
Purchase protection insurance
TRAVEL COVER
Travel accident insurance
Travel assistance
Travel health insurance
Travel inconvenience insurance
Comprehensive travel insurance
OTHER COVER
Car hire insurance
Home assistance
Legal assistance
Legal expenses insurance
Missed event insurance
Mobile gadget insurance
Mobile phone insurance
Personal liability insurance
Road assistance
Miscellaneous other insurance and assistance
CONCIERGE SERVICES
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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6. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
How are the payment card and bank
account products segmented?
US, 285
Australia, 171
Brazil, 576
% split of banking products analysed
All other
products
100%
South Korea,
1,043
Canada, 254
Affinity
Cobranded
60%
Credit
cards
South Africa, 66
Mexico, 204
China, 1,022
Premium
Retailer
80%
40%
Standard
Standard
20%
Japan, 1,133
India, 254
0%
Product
function
Product
type
Product
level
Note - ‘all other products’ in the ‘product function’ column include debit cards, multi-function cards, prepaid cards and packaged accounts.
Source: PartnerBASE
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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7. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What is the report structure?
Executive Summary: provides a concise evaluation of the report’s principal findings.
Introduction: discusses rationale, research methodology, sample breakdown and definitions.
Overview: features a comparative overview of the ten markets for insurance and assistance linked to
payment cards and bank accounts, including a calculation of the approximate market values for
2013 segmented by country and by type of cover; in addition, this chapter also presents a
comparative analysis of the penetration rates for each specific type of insurance and assistance
cover in each country, and identifies which insurance and assistance providers are active in this
packaged arena on a multi-country basis.
Specific country chapters (10): for each of the ten countries covered, these chapters provide an indepth analysis of the market for insurance and assistance linked to payment cards and bank
accounts, including: introduction to the banking and payment card sectors; detailed overview of the
packaged insurance and assistance covers offered; detailed commentary concerning the operating
models and competitor share of partnerships for the provision of insurance and assistance linked to
payment cards and bank accounts; estimates for the 2013 market size in terms of gross written
premiums and other revenues, segmented by broad type of cover.
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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8. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What are the key features of the research?
Key features of this report include:
- quantification of the market size and segmentation for insurance and assistance linked to payment
cards and bank accounts: how much is the market really worth across the countries considered?
- analysis of the many types of insurance and assistance policy marketed in each country and how
the risks covered vary from one country and distributor to another;
- consideration of the role of centralised payment card issuing entities in each country and the
degree to which individual banking institutions are concluding their own agreements for card-related
insurance and assistance over and above the basic levels of cover already provided;
- calculation of provider share of partnerships based on number of relationships: which providers of
insurance and assistance policies have been successful in establishing relationships with banking
institutions and other card issuers or distributors and how does this vary by country?
- availability of an accompanying PartnerBASE™ database that details each of close to 15,000
insurance or assistance enhancements to over 5,000 payment cards and bank accounts analysed.
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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9. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
How can the research be used?
You may be able to use this report and the accompanying PartnerBASE™ dataset in one or more of
the following ways:
• to evaluate the magnitude of the opportunity represented by insurance and assistance linked to
payment cards and bank accounts across these ten countries.
• to gain access to a single comprehensive source of information that provides both the detail and
contextual analysis for all insurance and assistance enhancements logged;
• to identify opportunities to develop new forms of insurance and assistance linked to payment
cards and bank accounts in line with the marketing strategies of banks and other payment card
issuers across these ten major global markets;
• to understand the supply structure for insurance and assistance enhancements and learn how the
market segments between international specialists, local providers and captive underwriters;
• to gain insight into the international presence of leading protagonists in this sector, including ACE,
AIG, Allianz, Assurant, AXA, BNP Paribas Cardif, Chubb, International SOS, MAPFRE, QBE, RSA
and Zurich.
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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10. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
How can the PartnerBASE™ be used?
In total PartnerBASE™ covers 30 main forms of insurance and assistance and includes the facility
to filter products by country, network, function, type and level.
Filter by name
of card
Search by
type of policy
Identify ultimate
holding companies of
product partners
Select country
Organisation Card name
Country
ANZ
BMO
Credomatic
Absa
PNC Bank
Australia
Canada
Mexico
South Africa
USA
ANZ Rewards Platinum
BMO CashBack
Tarjeta Plaza Mayor
Platinum Credit Card
PNC CashBuilder Visa
Look up specific banks
and other card issuers
EXTENDED WARRANTY
Product Operating model
offered?
Yes
Yes
Yes
Yes
Yes
External
External
External
External
External
underwriter
underwriter
underwriter
underwriter
underwriter
Partner(s)
UHC(s)
Zurich
Allianz
Iké Asistencia
Genric
Indemnity Insurance
Zurich
Allianz
Iké Grupo Empresarial
Genric
ACE
Choose operating model
Identify product
partners
Source: Finaccord PartnerBASE
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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11. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
Who can use the research?
1.
Insurance providers: this research is a unique guide to an important strategic issue in personal
lines insurance - be fully appraised of what growth in the market for insurance and assistance
linked to bank accounts and payment cards could mean for your organisation;
2.
Assistance companies: as banks and other consumer finance organisations become more
adept at targeting their marketing towards specific consumer groups, opportunities will arise for
developing new assistance concepts to be promoted in conjunction with these products;
3.
Banking institutions and other card issuers: the comprehensive insights contained within this
report will help you to evaluate the insurance and assistance benefits packaged automatically
with your own payment card and bank account products, and will better inform your strategy for
enhancing core revenues through the cross-selling of optional policies;
4.
Management consultancies: are you helping an insurance or assistance company with its
bancassurance strategy? Understand the current status of insurance and assistance linked to
payment cards and bank accounts in these ten major global markets, saving time and effort on
researching the subject yourself.
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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12. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What are some of the key findings?
1. The number of credit cards per capita reached more than 2.0 in
five countries in 2013 but remained below 1.0 in the other five
Credit and other pay later cards issued per capita
4.0
3.5
3.0
US
2.5
Brazil, Japan, Canada, South Korea
2.0
1.5
1.0
Australia
0.5
South Africa, China, Mexico
India
0.0
2009
2010
2011
2012
2013
Source: Finaccord analysis of various sources
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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13. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What are some of the key findings? (cont.)
2. In Canada, several different types of cover are packaged or cross-sold with bank
accounts and payment cards with a relatively high degree of frequency.
% of all payment cards and bank accounts analysed carrying or with option to carry each type of cover
Creditor insurance - Life / PD
Creditor insurance - TI / UN
Purchase protection insurance
Extended warranty
Car hire insurance
Identity protection assistance
Travel accident insurance
Travel insurance - comprehensive
Travel assistance
Travel health insurance
Travel inconvenience insurance
Price protection insurance
Concierge services
Road assistance
Health assistance
Miscellaneous other
Health / hospital cash plans
Personal accident insurance
Legal assistance
Legal expenses insurance
Accidental death insurance
Mobile phone insurance
89.2%
89.2%
61.4%
54.7%
44.9%
35.8%
35.8%
35.4%
21.3%
20.5%
19.7%
13.4%
11.8%
8.7%
6.7%
5.9%
5.5%
5.5%
4.7%
2.0%
0.8%
0.8%
0%
20%
40%
60%
80%
100%
Note – the Canadian research found no provision of ATM / cash theft insurance, card protection insurance, handbag / wallet insurance,
identity protection insurance, home assistance, missed event insurance, mobile gadget insurance or personal liability insurance
Source: Finaccord PartnerBASE
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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14. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What are some of the key findings? (cont.)
3. Most covers are provided through a single, external insurance or assistance
partner, and the use of captive partners varies significantly between markets
Australia
External provider
Brazil
Multiple external providers
Canada
China
Captive provider
India
Joint venture provider
Japan
Mexico
External broker
South Africa
South Korea
Captive broker
US
Other
Average
0%
20%
40%
60%
80%
100%
Undisclosed
% split of operating models across all types of insurance and assistance
Source: PartnerBASE
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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15. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What are some of the key findings? (cont.)
4. Key findings from the report’s executive summary include:
• at around USD 5.55 billion, Finaccord estimates that 37.6% of the total market value across the
ten countries is due to policies paid for separately by the customers themselves with the balance of
USD 9.23 billion (62.4%) funded by banks plus other card issuers and distributors as free cover
packaged automatically with banking products;
• card protection insurance is available in conjunction with over 80% of products analysed in Brazil
and Mexico, but was not detected at all in Canada, South Korea or the US;
• in contrast, comprehensive travel insurance enjoys a degree of penetration as a card benefit
across all countries with the highest rates of availability recorded in Japan and South Africa;
• innovative forms of packaged insurance or assistance classified as 'miscellaneous other' and that
are present in just one of the ten countries are bill protection insurance (Australia), crime victim
insurance (Japan), face insurance (South Korea), golf and tennis insurance (Japan), replacement
driver assistance (Brazil), seat belt insurance (Japan) and youth assistance (Brazil).
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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16. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What is the cost?
Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets is
available as a standard PDF document and / or hard copy. The PartnerBASE™ that accompanies
it at no further charge is in Excel format. Costs for this study and other closely related international
reports are as follows:
REPORT
COST *
Insurance and Assistance linked to Bank Accounts and Payment Cards in Major Global Markets
GBP 3,995
Insurance and Assistance linked to Bank Accounts and Payment Cards in Northern, Central and Eastern Europe
GBP 2,495
Insurance and Assistance linked to Bank Accounts and Payment Cards in Southern and Western Europe
GBP 2,495
Travel Insurance and Assistance in the Asia-Pacific Region
GBP 2,995
Travel Insurance and Assistance in the Middle East
GBP 1,795
Travel Insurance and Assistance in North and Latin America
GBP 1,995
Travel Insurance and Assistance in Northern, Central and Eastern Europe
GBP 2,495
Travel Insurance and Assistance in Southern and Western Europe
GBP 2,495
VAT at the prevailing rate will be added to the basic price except for clients based in the UK - costs quoted are
for a single office / single country corporate license only - for other corporate license options, please see the
next slide for further details - invoices can be paid in EUR or USD at the prevailing exchange rate, if preferred
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
16

17. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
What other reports are available on this subject?
Note that the following country-specific reports about insurance and assistance linked to payment
cards and bank accounts are also available:
Insurance and Assistance linked to Payment Cards and Bank Accounts in...
Australia
Austria
Belgium
Brazil
Canada
China
Czech Republic
Denmark
Finland
France
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
495
495
495
595
595
995
495
495
495
495
Germany
India
Ireland
Italy
Japan
Mexico
Netherlands
Norway
Poland
Portugal
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
495
495
495
495
995
495
495
495
495
495
Romania
Russia
South Africa
South Korea
Spain
Sweden
Switzerland
Turkey
UK
USA
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
GBP
495
495
295
995
495
495
495
495
495
795
VAT at the prevailing rate will be added to the basic price except for clients based in the UK - costs quoted are
for a single office / single country corporate license only - for other corporate license options, please see the
next slide for further details - invoices can be paid in EUR or USD at the prevailing exchange rate, if preferred
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
17

18. Insurance and Assistance linked to Payment Cards and Bank Accounts in Major Global Markets
How can the research be purchased?
Simple. Just go to the relevant area of the Finaccord web site available
www.finaccord.com/order_eu_br.htm and fill in the online order form, clearly indicating:
• report required
• type of corporate user licence, if required *
• billing name
• address and e-mail address
• purchase order number, if applicable
at
Please allow up to one working day for the delivery of electronic copy by e-mail.
* For the corporate user licence please choose one of the following options:
1. One office, one country: no supplement over and above basic cost of reports ordered
2. Multiple offices, one country: additional 20% over and above basic cost of reports ordered
3. Multiple offices, two to ten countries: additional 50% over and above basic cost of reports ordered
4. Global (unlimited offices in unlimited countries): additional 100% over and above basic cost of reports ordered
VAT at the prevailing rate will be added to the price of any corporate user licence acquired by UK-based buyers.
Expertise in financial services
© Finaccord Ltd., 2013
Web: www.finaccord.com. E-mail: info@finaccord.com
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