Search Sessions - Importance of Video Marketing with Powtoon
Reelseo video marketing
1. Reelseo video marketing
In this file, we share with you all information that related to reelseo
video marketing such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
StrataBlue’s own Director of Digital Media Marketing, Julie Perry, will
be moderating a panel at the upcoming ReelSEO ReelSummit taking
place in San Fransisco on July 24 and 25, 2014. This two-day summit
features insights from the foremost influencers in video marketing, video
advertising and video analytics/results. The conference offers attendees a
chance to learn from the experts in video advertising, commerce,
marketing, production, SEO and more.
A regularly featured speaker on YouTube marketing topics at
BlogWorld & New Media Expo (Oct 2010, June 2011, Nov 2011), New
Music Seminar 2012 and Social Media Marketing World in 2013, Julie
Perry moderated the “Best Practices to Optimize the Video Advertising
Opportunity” panel at the inaugural ReelSEO ReelSummit a year ago.
The panel included TubeMogul’s VP of Marketing, Keith Eadie;
Video marketing. Free pdf download examples Page 1
2. Google’s Head of Industry-Retail, Alex Barza; Essence’s Media
Director, Mary Griffin; and Mediasmith’s Director of Insights and
Technology, Marcus Pratt. Check it out:
And this year’s conference promises to be even more information-packed,
with workshops, panel discussions and a “Grill the Gurus”
session that offers attendees an opportunity to learn, network, and share
information with their peers and industry professionals.
Here are some of the video marketing experts and industry leaders
taking the stage at this year’s 2nd Annual ReelSEO ReelSummit:
· Keynote by Jon Klaff, the Head of Media Solutions, Brand
Activation Team at Google/YouTube where he is responsible for
driving brand strategies for the Top 250 Brands in the US by ad
spend.
· Jim Louderback: Previously as the CEO of Revision3, Louderback
led the company through its acquisition by and integration with
Discovery in 2012 and is now the General Manager of Discovery
Digital Networks, Discovery Communications’ web-native video
arm.
· Jeroen “JW” Wijering: The pioneer of online video players, he will
showcase the latest and greatest in online video technology
innovations.
· Michael Weissman: The General Manager of Creator Platform at
Vimeo.
· Allison Stern: The Co-Founder of Tubular Labs, and GM, Media
Solutions, the enterprise group, which helps networks, studios, and
brands make data-driven video content marketing decisions using
Tubular’s software and services.
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3. · Rob Davis: Rob Davis serves a multi-purpose role at Ogilvy as
Executive Director/Founder of the Content Marketing & Advanced
Video Practices, Interactive Marketing Director on select global
accounts and account lead.
· Jonathan Perelman: GM Video & VP Agency Strategy at
BuzzFeed
· Renee Teeley: The Global Director, Digital Marketing Solutions at
Brightcove.
· Rob Ciampa: Chief Marketing Officer of Pixability, a Boston-based,
big data software company that helps major brands succeed
on YouTube.
· Austin Blair: Currently manages the Zappos Creative Services
team and Production Photo/Video team to ensure their continued
development
· Clayton Talmon de l’Armée: His current role as Director of Video
Production at Salesforce includes creating productivity tools
through in-depth story telling and the production of internal series
for high speed on-boarding and culture absorption.
· Jennifer Olivar: The Head of Network at Seventeen Magazine.
· And many more.
The first half-day of the conference also offers two workshops for
attendees to gain practical advice and tips and tricks they can put to
work right away. The two workshops are as follows:
Thursday, July 24 Training Workshops at the ReelSummit:
· YouTube SEO & Audience Development for Marketers Workshop
with ReelSEO.com’s own Mark Robertson and Tim Schmoyer
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4. (both YouTube Certified in Audience Development), and Matt
Ballek, Director of Strategic Distribution at Magnet Media.
· TrueView Advertising Training Workshop led by Manny Rivas of
Aim Clear and Greg Jarboe, the president and co-founder of SEO-PR
and the author of YouTube and Video Marketing: An Hour a
Day.
ReelSEO ReelSummit 2014 Logo
For those wishing to attend the two-day video marketing extravaganza,
tickets are still available. Attendees can choose from the following
options…
ReelSEO ReelSummit Ticket Options:
· ALL-ACCESS PASS: For access to both Workshops and Summit
· SUMMIT PASS: Excludes training workshops. Starts at 12:30PM
on Thursday, July 24th through the evening of Friday, July 25th.
· WORKSHOP PASS: Training Workshops only – on the morning
of Thursday, July 24th.
· There will be an opening cocktail reception the evening of the first
day and a closing reception on the second.
If you are registering, be sure to use the code “vmarketing” upon
registration checkout to save an additional $100.
In the meantime, have a look at this sweet video promo created for the
ReelSummit by BonFireLabs — it’s “The History of Video Marketing”
in under a minute:
Video marketing. Free pdf download examples Page 4
5. II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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6. Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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7. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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