FindYourWayInSingapore - Business Presentation
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FindYourWayInSingapore - Business Presentation
- 1. Case Study Focus April 14
- 3. Summary • Let’s catch-up on Market Trends • FYW & Clipster • Your Audience? Your Message? • Diffusion & Broadcasting • Case Study & Portfolio • SMEs Rates Bracket
- 5. GEN C GEN C IS A POWERFUL NEW FORCE IN CONSUMER CULTURE. IT’S A TERM WE USE TO DESCRIBE PEOPLE WHO CARE ABOUT CREATION, CURATION, CONNECTION AND COMMUNITY. *Statistics are weekly compared to YouTube non-users where applicable. Top 2 box where applicable. **Compared to non-Gen C where applicable. Source: Google/Ipsos YouTube Audience Study, August 2013.
- 6. Daily Visitors (Jan’14) Country FaceBook YouTube LinkedIn Singapore 2.9 million 2.0 million 50,000 Malaysia 6.7 million 7.4 million 45,000 Thailand 10.2 million 7.3 million 18,000 Indonesia 5.7 million 7.2 million 80,000 Philippines 5.2 million 4.9 million 60,000 Source: Global Customer Acquisition – www.mvfglobal.com
- 8. www.FYWinTheWorld.com | www.youtube.com/FYWinSG We are Certified by http://youtu.be/pofLLzynIzE
- 9. Exclusivity Partnership | APAC http://youtu.be/KiPhmNy7KaI | http://www.clipster-video.com/
- 10. YouTube (Channel Gadget) Official SEA Partner
- 11. YouTube (Channel Gadget) The Top 200 leading brands are proving the effectiveness of YouTube as a critical part of their marketing and business strategy. Already 15% of them make use of gadgets on their YouTube brand channels. This shows that top marketers have a keen awareness of their strongest channels and are working to optimize the branding and user experience. Official SEA Partner
- 12. YouTube (Channel Gadget) Content management Update content anytime, even during a running campaign. You can manage permissions for multiple users so local offices can manage their own content (workflow). •Change content as often as you like •Centralized asset management allows you to •manage your videos and imagery •Different access levels per user Official SEA Partner
- 13. YouTube (Channel Gadget) Social engagement Channel gadget allows you to interact with your visitors in many different ways. Make visitors your brand advocates and let them help you reach your goals faster by spreading your content virally. •Connect your social channels •Easy to share •Insert social channel feeds •Connect your blog •Create a conversation with our social chat add-on* * Released Q2 2014 Official SEA Partner
- 14. YouTube (Channel Gadget) Multi-channel campaign Channel Gadget is tailored to create amazing custom gadgets for YouTube but optionally also allows you to run a multi-channel campaign from one dashboard. Our versatile solution allows you to publish your campaign to Facebook (app) and your website (widget). www Official SEA Partner
- 15. Who does what? • FYWinTheWorld – YouTube TrueView & Google Display Ads Spent + Channels Sponsoring – YouTube MastHead & Flash Ads Banners – YouTube Channel Optimization | Design – Google & YouTube Video SEO – Video Content Generation (Live & Motion Graphics/3D) – Global / Regional / Local YouTube Channel Management – Direct Analytics Report • Clipster – YouTube Gadget Platform & Analytics
- 16. What is your Audience?
- 17. Choose Your Audience FB/LinkedIn Ads Profiling Google/YT Ads Keywords Search/Categories KOLs | Aggregates Measure & Portfolio Dvp 1 2 3 4 5
- 19. YouTube
- 20. Case Studies
- 21. Multi Countries (1/2) | USA Rokenbok | Large US Toy Manufacturer Google Ads Spent: USD $200/annum Average Daily Visitors: 8,600 Average Daily Video Views: 22,360 Average Video Views: 2.6 per visitors Click-Though Website: 7.3% Results after implementing Clipster (Aug,13) Video Views/Visitors: +27% Click-Thought Website: +53% Subscribers: +89% Increased Watch-time: +34% http://www.youtube.com/Rokenbok
- 22. Multi Countries (2/2) | SEA Band X | Global Pharmaceutical Clipster Implanted | 7 Countries | 6 Languages Google Ads Spent: USD $50/annum (*minimum spending for YouTube Gadget access) Campaign KPIs (Clipster Implanted) Total Targeted Views on Channel: 727,345 Total Subscribers: 47,678 Average Video Views: 3.8 per visitors Click-Though Website: 9.8%
- 23. SG Case Study | SRC (2 months) National brand Awareness 1,454,878 impressions Total Views on Channel 84,326 views Direct Leads from LinkedIn 25 direct requests Expected Direct increase in membership requests Budget Spent S$4,500 Website’s Clicks Enhancement 5,719 clicks Click Trough Rate 6.78% http://www.youtube.com/SGRecreationClub
- 24. SG Case Study | Asmara (2 month) National brand Awareness 366,756 impressions Total Views on Channel 13,415 views Expected Increase in membership, brand awareness Budget Spent S$818.31 Website’s Clicks Enhancement 1,163 clicks Click Through Rate 8,67% http://www.youtube.com/AsmaraLifestyleGroup
- 25. Portfolio
- 26. We are Proud Aluxee eFashion 2013 http://youtu.be/T3GULse tA8A Singapore Recreation Club 2013 http://youtu.be/nqtVeNT PfzA Elephanti 2013 http://youtu.be/FWVYWoa8 vzk FYW Motion ShowReel 2013 http://youtu.be/Pm8f4hK4t Cg Asmara Bintan 2014 http://youtu.be/ClDGaKtI mG8 Quotient Travel Planner 2014 http://youtu.be/nyD8jzjVT ig
- 29. Retainer Fee Offer BASIC GOLD PLATINUM SGD 25,000 - 250 FYW Credits Valid 10 Months Extra: S$130/FYW Credit SGD 50,000 - 500 FYW Credits Valid 18 Months Extra: S$120/FYW Credit SGD 100,000 - 1,000 FYW Credits Valid 24 Months Extra: S$110/FYW Credit *1 FYW Credit = S$100
- 30. SME Rates (B2C) | Hospitality | Lifestyle | F&B | Consumer Products… Video / Content Video Hosting YouTube Broadcasting YouTube Partner 1 main video production •60 - 90 seconds •1 day shoot / Motion Animation •No script / storyboarding / talent •Hosted FYW YouTube page •Shared on FYW FB pages 2 months •$400/month •10,000 views total (estimated) •KPI Reports x 3 NA Video Credit •180 seconds •1 day shoot Motion Animation •No script / storyboarding •1 x Talent / VO (1 day) •Hosted FYW YouTube page •Shared on FYW FB pages 2 months •$800/month •25,000 views total (estimated) •KPI Reports x 3 NA Video Credit •300 seconds •1 day shoot •1 x Script •1 x Talent / VO (1 day) YouTube Channel Creation 2 months •$1,600/month •50,000 views total (estimated) •KPI Reports x 3 YES Minimum 4 MONTHS contract *All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund *** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com *Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.
- 31. *All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund *** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com *Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly. Video / Content Video Hosting YouTube Broadcasting YouTube Partner 1 main video •60 - 90 seconds •1 day shoot / Motion Animation •1 x script •1 x talent •Hosted FYW YouTube page •Shared on FYW FB pages 3 months $400/month •15,000 views total (estimated) •KPI Reports x 4 NA Video Credit •180 seconds •1 day shoot / Motion Animation •2 x script •1 x VO •1 x Talent •Hosted FYW YouTube page •Shared on FYW FB pages 3 months •$800/month •37,500 views total (estimated) •KPI Reports x 4 NA Video Credit •300 seconds •2 day shoot •2 x Conceptual Script •1 x Talent / VO (2 day) YouTube Channel Creation 2 months YouTube Broadcasting •$1,600 / month •50,000 views total (estimated) 2 mths LinkedIn Sponsored Post •$450 / month •KPI Reports x 5 YES Minimum 6 MONTHS contract SME Rates (B2B) | Technology | Service Based | Human Resource…
- 32. Join the Community Visit our YouTube Channel for all public videos produced by our team www.youtube.com/FYWinSG
- 33. Online Video Marketing | ROI Optimization/Refreshment of Online Visibility National Brand Development Awareness Services’ Professionalism & Quality Perception Improvement Conversion Rate Optimization Improvement – Reduce Website Bouncing Social Media Conversation Optimization Revitalization of the Image Branding Direct Leads Requests *ROI = Return On Investment
- 34. FindYourWayInTheWorld Pte Ltd 8 Cross Street, #28-00 PWC Building, Singapore 048424 (+65) 6850 7764 | info@fywintheworld.com | www.fywinsg.com Thanks!