Online Video Marketing Agency (Singapore, Thailand) Thailand Media Pitch 2013/2014 bangkok@findyourwayintheworld.com Phone: +66895057430 www.youtube.com/FYWInBangkok

1. MEDIA PITCH

3. We are Certified by
Jean
Charles
Salvin
[TH]
&
Arnaud
Belhamou
[SG]
-­‐2013
Head Office www.FYWinTheWorld.com
[Singapore]
Thailand Branch: www.youtube.com/FYWinBangkok

4. •
•
•
•
•
•
Let’s catch-up on Market Trends
Video Marketing… What is this?
Your Audience? Your Message?
Diffusion & Broadcasting
Case Study
Rates Bracket
Summary

5. Country
FaceBook
YouTube
LinkedIn
Singapore
1.5 million
1 million
50,000
Malaysia
5.2 million
2 million
45,000
Thailand
10.2 million
5 million
18,000
4 million
1.5 million
80,000
5.2 million
1.5 million
60,000
Indonesia
Philippines
Source: Global Customer Acquisition – www.mvfglobal.com
Daily Connections

6. Share of Total Online Minute
Singapore
Malaysia
58.4%
41.6%
65.0%
35.0%
Philippines
71.0%
29.0%
Indonesia
71.4%
28.6%
Vietnam
78.6%
77.5%
Age 35 and Older
21.4%
Thailand
Under 35
22.5%
*source: comScore - 2012
Demography & Time Spent
(*Thailand online video watching)

7. PRODUCE
BROADCAST
Definition
PLATFORMS

8. Delivering a Message
• Newsletter (eDM) - Max Return 2/2.5%
ü e.g. 4000 emails à only 80-100 reached
• Magazine - Max Return 1.5/2%
ü e.g. 30,000 prints à 300/600 reached
• Blog Banner - Max Return 0.2/0.5%
ü e.g. 100,000 unique visitors à 200/500 reached
• Video Marketing - Max Return 12/14%
ü e.g. 100,000 targeted (*keyword + profiling) à 12/14,000 reached
Strategic Benefits of Video

9. 2013 | MAKE the SHIFT

10. KOLs | Aggregates
4
ROI/KPIs
3
Profiling
FB/LinkedIn Ads à Profiling
Analytics
&
Discovery
5
Measure & Portfolio
Dvp
1
Keywording
2
Google/YT Ads à Keywords Search
Choose Your Audience

11. YouTube TrueView (1/2)

12. YouTube TrueView (2/2)

13. “LinkedIn’s Sponsored Updates
are the perfect marriage between
its professional audience and our
promotional content. This tool
doesn’t just deliver leads – it
brings us quality prospects in our
target business-to-business
market, at a cost per lead that
makes sense for our business.”
- Mike Volpe – CMO @ HubSpot | Aug ‘13
LinkedIn Sponsored Ads

14. With Promoted Posts, page
owners pay a flat rate to
reach a given number of
users. For Sponsored
Stories, Page Post Ads and
other Facebook ad types,
advertisers pay per
impression or per click.
- Brittany Darwell, InsideFacebook.com | Apr ‘13
FaceBook Promoted Posts

15. 2,800
CLIC
KS
TH
ROUGH
FA
CEBOOK
E
3,000,000
PEOPL
TARGETED
ACCURATE
FACEBOO
K
PROFILING
(Age-­‐Music-­‐Smartph
ones
brand)
Case Study | LUSH – 11kViews
TOTAL
COST
1300THB
0,25
THB
PER
CLICK

16. Asmara
FYWInSG
JobsmartAsia
EtnaRestaurant
GroupIndochine
More YT Channels

17. • Services
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–
–
–
–
–
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Motion Graphics
Logo Animation
Live Shooting (Canon 5d Mark III, RedONE)
B2C Broadcasting (Youtube/Google Ads & Facebook Ads)
B2B Broadcasting (LinkedIn Ads & Google Ads)
YouTube Channel Skin
Youtube Channel Content Creator
Video SEO (Google.com)
Services (Bangkok & Thailand)

18. ü Optimization/Refreshment of Online Visibility
ü National Brand Development Awareness
ü Services’ Professionalism & Quality Perception
Improvement
ü Conversion Rate Optimization Improvement – Reduce
Website Bouncing
ü Social Media Conversation Optimization
ü Revitalization of the Image Branding
Ø Direct Leads Requests!
OVM | ROI
*OVM = Online Video Marketing
**ROI = Return On Investment

19. Thanks!
FindYourWayInTheWorld Pte Ltd
8 Cross Street, #28-00 PWC Building, Singapore 048424
((+65) 6850 7764 |  info@fywintheworld.com |
Thailand branch:  info@fywintheworld.com | bangkok@findyourwayintheworld.com
((+66) 8-9505-7430