Lulie Halstead, Wine Intelligence. Fine Wine 2010 Aranda de Duero

1. What is ‘Fine Wine’? Lulie Halstead Chief Executive Wine Intelligence

3. Must a ‘Fine Wine’ have a consistent history?

4. Must a ‘Fine Wine’ have provenance?

5. Must a ‘Fine Wine’ be hand-crafted?

6. Must a ‘Fine Wine’ be critically acclaimed? Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010

7. Must a ‘Fine Wine’ have family heritage? Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010

8. Must a ‘Fine Wine’ be rare or limited?

9. Must a ‘Fine Wine’ be ethically produced? Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010

10. Must a ‘Fine Wine’ look beautiful?

11. Must a ‘Fine Wine’ be part of a desirable culture or celebrity?

12. Must a ‘Fine Wine’ be expensive?

13. What defines ‘Fine Wine’ for consumers? Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Source: Wine Intelligence Vinitrac survey, March 2010, n=3900 USA, UK, Switzerland 1 st Heritage 2 nd Provenance 3 rd Handcrafted 4 th Critical acclaim 5 th Family history 6 th Rarity 7 th Ethical responsibility Difficult to build – hard to create Favours some – hinders others Realistic economically? Brings praise and criticism What if it’s not there? This is the collectors world only A consideration, not a deal maker