3. Your Clients Are Using It:
Trends of investors using social media
4. 68%
32%
Those with least one social media profile
Yes
No
Yes
No
=
U.S.
online
adults
with
an
investment
account
68% of U.S. online adults with an investment account
now have social network profiles
5. Nearly 2/3 of mass affluent consumers take action after using
social media to discover and consider financial products and
services
6. 2/3 of millionaires surveyed said they would like to use
electronic media with their advisors.
7. However, there is a huge gap between investors who interact
with their advisors on social media (4%) and investors who
would interact with their advisor on social media (52%).
8. Nearly 70% of wealthy investors have reallocated
investments, or began altering or already altered relationships
with investment providers based on content found through
social media.
10. Women are leading men in terms of social media adoption in
the United States: 74% of women in North American have a
social media account vs 70% of men.
13. Compared to men, women’s behavior on social media is more
relationship-driven: They spend more time on social networks building
relationships and making new friends. Women are referral machines –
who enjoy giving feedback and making recommendations on social
networks.
15. 7/10 financial advisors are already using social networks for
business purposes and this adoption rate will only continue to
grow.
16. In 2013, 69% of financial professionals have formal
social media policies at their firm, a significant increase
from 2011.
Do
you
work
for
a
firm
with
a
formal
social
media
policy
or
guidelines?
17. 60% of financial advisors have daily contact with clients through social
media, with 54% citing that they found or converted clients using social
media channels.
18. 15.4% of advisors have gained new clients from
using social media.
At the 2013 Social Media Summit hosted by Jennifer
Openshaw, we asked top financial advisors: “How
long were you using social media before you could
see a discernible difference in your business?”
The answer is between 6–12 months.
20. ¾ teens visit social media sites on a daily basis.
Young people still use search engines to get information from websites,
but more and more are now asking and searching about products and
services through social media.
21.
22. 38% of young millionaires compared to 4% of millionaires of all ages
state they are more inclined to rely on financial product and service
information advertised or discussed on social media platforms.
Do you rely on *inancial product and service information advertised or
discussed on social media platforms?
Young millionaires Millionaires of all ages
4%38%
23. Fact: How financial advisors use social media to
communicate with clients will, indeed, impact young
millionaires’ decisions about hiring a new financial advisor.
25. Only 13% of directors and senior executives don’t have at least
one social media account and 63% of them use social media for
business purposes.
26. Over 90% of high net worth investors participate in social media.
These investors tend to do research online before making their
investment decisions.
27. “If
you’re
not
on
social
media,
you
don’t
exist.”
-‐
Jeremy
Ransom,
Texas
Tech
personal
financial
planning
student
Images
and
researches
by
Sherry
Chen,
MarkeCng
Manager
at
Finect,
the
only
place
online
for
investors
and
financial
professionals
to
network
while
remaining
compliant.
Contact:
Sherry.chen@finect.com
28. ABOUT
FOLLOW
US:
It’s free.
Compliance Controls
Monitoring, tracking, and archived
reports for all social media activities
including Twitter/Facebook/LinkedIn
One-stop Social, Connect
Build
Advisor-‐Client
RelaIonships
with
a
Private-‐Labeled
MarkeIng
Portal*
Document Library
Using one-stop social media to connect
with investors, advisors, asset
managers, listed companies and
financial institutions
Boost
online
reputaCon
by
posting
research, investment insights,
presentations, brochures, and/or prod
to Library
29. Sources:
[1] Forrester Research - North American Technographics® Financial Services Online Benchmark Recontact Survey,
Q3 2011 (US)
[2] LinkedIn & Cogent Research – Influencing the Mass Affluent
[3] Cogent Research of 4,000 investors with more than $100,000 in investable
[4] Fidelity Investments survey 2011
[5] Cogent research – Social Media’s Growing Influence Among High Net Worth Investors 2012
[6] Burst Media 2013
[7] Pew Research Center - Internet & American Life Project Spring Tracking Survey, April 17 – May 19, 2013.
[8] Nielsen- The social media report 2012
[9] KRC research- The women of social media 2012
[10] Nielsen , Women of Tomorrow 2011
[11] Bureau of Labor Statistics 2012
[12] 2012 Virginia Tech Study
30. [13] 2010 Prudential high net worth investors report
[14] Wells Fargo’s First Clearing brokerage and the Cannon Financial Institute. 2012
[15] LinkedIn – Financial advisors’ use of social media
[16] American Century Investments – Financial Professionals Social Media Adoption Study 2013
[17] Accenture – Closing the Gap How Tech-Savvy Advisors Can Regain Investor Trust 2013
[18] InvestmentNews- Advisers & Social Media Survey 2013
[19] Financial Advisor Magazine & Finect’s Webinar – Strange Bedfellows – Compliance and Social Media
[20] PewResearchCenter - Teens, Social Media, and Privacy 2013
[21] Spectrem Group - Millionaire 2012, Volume 3 -Relationships with Advisor
[22] Spectrem’s Millionaire Corner - wealth level study 2013
[23] Stanford University - What Do Corporate Directors and Senior Managers Know about Social Media 2013
[24] Cogent research – Social Media’s Growing Influence Among High Net Worth Investors
