1. Visit of Minister Niinistö to Brazil
31.3 - 3.4.2014 - What this delegation
Program can offer your company ?
30.1.2014 Matti Landin, Finpro Brazil

2. 2
Visit of Minister Niinistö to Brazil
31.3-3.4.2014
Preparation of visit program and Cleantech market
development work in Brazil 2014 – 2016:
- TF top down instructions  Focus Cleantech in Brazil 2014
- Suggestions of Finnish subsidiaries in Brazil (meetings in
Sept & Nov 2013)  Sustainable Mining and Food industry
- Suggestions of Finnish companies not yet present in Brazil,
Jan 30th 2014. Suggestions collected also for TF Cleantech
market development work in Brazil for years 2014-2016
”Focus in selected segments, where Finnish
competitive offering meets growing Brazilian
demand”

3. 3
Visit of Minister Niinistö to Brazil
31.3-3.4.2014
• The purpose of the visit is: to foster and increase bilateral
economic relations by promoting Finnish business offerings
at both governmental and business levels
• The focus of the program will be on Cleantech, especially
on:
1. Sustainable Mining
2. Bioenergy and Energy Efficiency (mainly for food and
beer industries)
3. General Promotion of all Cleantech Solutions from
Finland (to key stakeholders, public authorities,
industry confederations, private companies, key
financiers of investments of capital goods and applied
R&D, media visibility)

4. 4
Program: Group 1 Sustainable Mining
– Monday, March 31, meeting with BNDES and FINEP, in Rio, to introduce Finnish Cleantech solutions for
key decision makers of investment financing (BNDES) and R&D financing (FINEP). Also Brazilian potential
clients and RD partners are invited. Cooperation agreement FINEP & Tekes is to be published and joint
RD projects are welcomed from companies of Brazil and Finland
– Tuesday, April 1st, Brasilia. Visit to Minister of Mines and Energy, Mr Edson Lobao, with Q&A session
with Finnish companies. Cleanday event with Confederation of Industries, CNI to promote Finnish
Cleantech solutions to Political authorities and selected industries trough CNI. National media coverage
promoted.
– Wednesday, April 2nd , Visit to VALE’s Vargem Grande mine to get familiar to typical Brazilian conditions
in open pit iron mine. The visit to mine program is most useful for companies not yet familiar with the
Brazilian market, other companies may want to continue in Brasilia to participate with an other
ministerial visit eventually also Edson Lobao will be confirmed for Wednesday.
– Thursday, April 3rd, in Belo Horizonte. Full day Technical seminar focusing in Finnish solutions to
improve Sustainability and Productivity in Mining, followed by business to business meetings with
interested Brazilian customers. IBRAM, Brazilian mining industry association is supporting the event,
Technical directors of Brazilian mining companies and their staff will be invited.

5. 5
Program: Group 1 Sustainable Mining
Minister of Mines
and Energy
Visit to VALE’s Vargem Grande
mine

6. 6

7. 7

8. 8
Source: IBRAM - 2012

9. 9
Source: IBRAM - 2012

10. 10

11. 11
Program: Group 2 Bioenergy and Energy
Efficiency for Food and Beverage Industry

12. 12
Target companies in food and beverage sectors
Name
Main activity
Revenue (2012)
Personnel
Operation
countries
JBS Friboi
beef
US$37B
140 000
22 countries
BRF (Brasil
Foods)
meet and dairy
US$ 14B
110 000
23 countries
Marfig
beef
US$ 11.6B
90 000
18 countries
AmBev
brewing/beer
US$ 15.7B
51 000
16 countries
Nestlé
food and
beverage
US$ 100B*
339 000
194 countries
Unilever
consumer goods US$ 67.3B*
173 000
190 countries
Femsa
beverage, Coca
Cola
US$18.3B
182 000
9 countries
Danone
dairy, water,
baby nutrition
US$ 27.4B*
102 000
80 countries
*(Nestlé CHF 92.2B, CHF1= USD 1.085 and Unilever €51.3 B/Danone €20.9B
€1=USD1.311, 12/2012)

13. 13
Visit program plan (4-5 companies)
São Paulo (State capital
and neighboring cities):
São Paulo
•
•
•
•
•
•
•
Nestlé
JBS Friboi
Ambev
Unilever
Femsa
Marfrig
Danone
Curitiba
Curitiba-Paraná state
• BRF

14. 14
Food sector: JBS Friboi
Company name
JBS Friboi (http://www.jbs.com.br)
Activity
JBS is the largest multinational food processing company in the
world, producing factory processed beef, chicken and pork, and
also selling by-products from the processing of these meats. It is
headquartered in São Paulo and has 150 industrial plants around
the world.
Personnel
140 000 employees
Market presence
World's biggest beef producer
International
experience
Started intrenationalization from Mercosul, in one decade it now
covers entire world. In Europe operations are focused on Italy
and Russia, distribution in UK and Belgium
Revenue 2012
US$37B (R$75.7B, R$ 1,00=USD 0,489 12/2012)

15. 15
Food sector: BRF
Company name
BRF (Brasil Foods) https://www.brf-br.com/
Activity
BRF is one of the largest food companies in the world, as a result
of the merger between Perdigão and Sadia in 2009. It operates
in the segments of poultry meats, pork and beef, industrialized
meats, margarines, pastas, pizzas and frozen vegetables as well
as being one of the leading milk collectors and dairy product
processers in Brazil
Personnel
110 000 employees
Market presence
One of the largest global players in the food sector and Brazil’s
second in revenue
International
experience
Present in over 100 countries. Operations in EU: plants in UK and
Holland and holding in Austria.
Revenue 2012
US$ 14B (R$ 28.5B, R$ 1,00=USD 0,489 12/2012)

16. 16
Food sector: Marfrig
Company name
Marfrig http://marfrig.com.br/
Activity
Marfrig is engaged in the processing and distribution of meat. It
is active in the slaughter, manufacture, distribution, import,
export and marketing of cattle, pork, lamb, poultry and animal
by-products. In addition, it is involved in the production and
distribution of pasta, pizzas, lasagnas, breaded products,
desserts, ready-to-eat meals ect. Big supplier of hamburgers to
McDonald’s
Personnel
More than 90 000 employees
Market presence
Third biggest Brazilian food processing company. Leading
position of chicken products in UK (Moy Park brand)
International
experience
Operations in 18 countries, in EU: UK, N-Ireland, France, and
Holland. Exports products to more than 150 countries on 5
continents, Europe being the main export destination.
Revenue 2012
US$ 11.6B (R$23.7B, R$ 1,00=USD 0,489 12/2012)

17. 17
Food sector: AmBev
Company name
AmBev www.ambev.com.br
Activity
AmBev (Companhia de Bebidas das Américas) is a brewing
company. AmBev’s main business is beer but it also operates in
the soft drinks and non-alcoholic and non-carbonated
businesses. It has a partnership of partly exclusive rights with
PepsiCo.
Personnel
51 000 employees
Market presence
Biggest brewery in Latin America and the fifth in the world.
Market share 70% in Brazil in 2012.
International
experience
It has operations in 16 countries in America’s. Part of global
Belgian-Brazilian brewing company Anheuser-Busch InBev.
Revenue 2012
US$ 15.7B (R$ 32.2B, R$ 1,00=USD 0,489 12/2012)

18. 18
Program: Group 3 Cleantech
Program to be defined

19. 19
Cleantech market study
• Jere Pitkanen from Finnish Consulate in São Paulo has prepared a
Cleantech market study of the Brazilian market. The draft version of
the study has been sent to seminar participants. Please have a look at
the respective chapter of your business when you analyze the
possibility of participating the delegation.

20. 20
1st Cleanday Event with BNDES and
FINEP – Rio , Monday March 31st
PROGRAM draft
– Minister Niinistö opens the event + Brazilian high level representation
– Launching of the new Brazil-cooperation (Tekes/Finep funding
cooperation)
– Tekes, Finep, BNDES, VTT speeches
– Showcases: short (10-15min) Finnish and Brazilian companies + Nobre
network
– Lunch
– Company Matchmaking via thematically focused parallel Workshops
 Your improvement suggestions are welcome in mini workshops

21. 21
2nd Cleanday Event with Confederation of
Industry,CNI – Brasilia, Thursday, April 3rd
PROGRAM draft
– Panel discussion with Minister Niinistö and Brazilian Minister on
common challenges and opportunities to be selected : Renewable
Energy, Energy Efficiency, Sustainable Mining, Solid Waste, Water (lots of media coverage expected)
– Showcases: short (10-15min) Finnish and Brazilian companies
– Networking or BTB matchmaking
 Your improvement suggestions are welcome in mini workshops

22. 22
General information for participation in
the visit to Brazil
– During the visit, business delegates will have an opportunity to attend
various networking events and to meet local business leaders,
organizations and authorities.
– Participation fee:
• Major Companies: EUR 2850 + 24% VAT per person
• Small businesses and SMEs: EUR 2300 + 24% VAT per person
– The participation fee includes arrangements in Brazil for March 31 –
April 3, 2014
– The participation fee does not include flights or accommodation of the
participant nor meals outside the business delegation program.
– Registration no later than February 7, 2014. The registration is binding.

23. 23
Q&A
(Also after seminar 11.30-12.00)

24. 24
Mini-workshops

25. 25

26. 26
Tärkeimmät tapahtumat ja toimenpiteet
1-2Q2009 Petrobras julkaisee 175 miljardin USD:n investointisuunnitelman
vuosille 2009-2013 (kasvua +50%)
112009 UKKM Väyrynen ja noin 10 meriteollisuuden yritystä Brasiliaan –
Petrobras kutsutaan Suomeen
082010 Petrobrasin delegaatio tapaa noin 40 yritystä Suomessa
082011 Brasilian telakat ja meriteollisuusyliopistot vierailevat Suomessa ja
tapaavat noin 40 yritystä
082011 Finpron Rion projektitoimisto aloittaa TEM:n rahoituksella
022012 PM Katainen ja UKKM Stubb tuovat suuren delegaation Brasiliaan –
mukana kymmeniä meriteknologiafirmoja

27. 27
Telakkateollisuuden (Sinaval) vierailu
Suomeen 08/2011

28. 28
Petrobrasin ja telakoiden
vierailuohjelmat Suomessa koostuivat 23 tunnin vierailuista valittuihin yrityksiin
sekä lyhyistä tapaamisista muiden
potentiaalisten toimittajien kanssa.
Telakoiden johdon vierailun yhteydessä
järjestettiin yli 200 toimittaja- asiakas tapaamista.