Connected vehicles are the future of the automotive industry. This is turning the vehicle into a smart phone on wheels with a huge data storehouse.

1. Opportunities with Connected Vehicles
in Western Europe
Connected vehicles are the future of the automotive
industry. Vehicle manufacturers will rely more and
more on cloud-based backend systems for content,
information, and services. This is turning the vehicle
into a smart phone on wheels with a huge data
storehouse. According to the recent study conducted
by Machina Research the wireless network
connection was present only in one of ten vehicles. It
is estimated that in 2020 it will be absent only from
one of ten.
Finpro experts have carried out interviews with
leading West-European vehicle manufacturers
and their 1st tier partners, analyzed the industry
value chains and recognized concrete business
opportunities for Finnish companies.

2. www.finpro.fi/web/english-pages/opportunities-worldwide
www.finpro.fi
Business opportunities exist especially in the services, applications
and technologies enabling the following:
• Two-way connectivity:
• Aggregated content in areas like smart navigation and cloud
connectivity
• Car diagnostics, emergencies, stolen cars, driver’s behaviour
• Communication: Bluetooth, Wi-Fi and ZigBee
• Connectivity to personal devices, around the car, within the car, to
the cloud
• Improvements to low connectivity areas
• Driving safety
• Sensoristics: cameras, radars, sensors for chipped glasses, 3D
accelerometers/gyroscopes to monitor the “driving style”
• Geolocation and multi-constellation receivers
• Heads up display improvements
• Smart driving aid integration
• Security issues
• Passenger security, such as panic alarm systems
• Systems security, such as firewall and virus protection
• Theft prevention and insurance services
• Certification of applications
• Software upgrades
• Premium audio and video optimization
• Video and audio on demand, Internet radio/TV, Gaming,
Innovative screens, In-car multipoint audio delivery
• Innovative services and solutions
• Face and voice recognition
• Smart City; car as a planning tool
• Traffic monitoring and planning
• Services based on location: such as search of restaurants,
tourism, entertainment, targeted promotions
Now is the right time to seize the opportunity. The interviewed
vehicle manufacturers have expressed their interest towards
innovative Finnish services and applications. Opportunities exist
also in the solutions for professional driving segment. The next
step is to combine the Finnish offering with the needs of the
industry. Contact us for further information.
Annaleena Soult
Area Sales Manager
annaleena.soult(a)finpro.fi
+358 20 4695 911
Marjaana Karjalainen
Head of Trade Center, Milan
marjaana.karjalainen(a)finpro.fi
+358 20 469 5786