Finpro Insight Education

Finpro Insight on Education Trends, opportunities and potential markets for Finnish companies in the Education sector

Introduction TREND 1 National education systems facingThe education sector is experiencing growth in several countries extensive reformsand regions boosted by new government initiatives aimed at im-proving current education systems and the overall quality of the It is acknowledged worldwide that education is the driving forcestate education they provide. behind individual and societal success. Citizens expect their governments to be capable of providing a high and uniformA number of trends are impacting the global education system. quality of education.For three of these, Finpro has identified several potential mar-kets in which their impact will be the most significant, offering TREND 2Finnish education companies and educational institutions greatopportunities: Growing middle-class demands quality education In emerging markets, the middle class are wealthier than ever before. They now want to invest their wealth in their children – especially in education. Parents want better lives for their offspring. TREND 3 Vocational up-skilling and entrepreneurship training in global demand Labor market and educational needs are changing more rapidly than ever before. When you are competing for the best jobs in the market, continuous learning and ongoing development of your personal skills are essential. Learn more about Finpro Insight on Education sector in the following pages! © Finpro

TREND 1National education systems facing extensive reformsAll over the world, the needs of societies and the business DRIVERSsector are changing so much that current levels of educationare no longer adequate. Nowadays, people’s expectations are • In emerging economies, there is a specific need forsignificantly higher, and traditional educational institutes may knowledge about how to implement sustainable educationalnot be capable of meeting the demand for the types and reforms and establish educational systems that will bequality of education required. People with excellent educational sustainable in the long termbackgrounds are needed to ensure that the society they live • Inadequate and unequal levels of performance betweenin remains competitive in an increasingly-competitive global different schools and educational institutionsenvironment. • The variable quality of different educational curriculums • Political and economical drivers at national level, include permitting the entry of foreign educational institutions • As public sector educational institutions can not provide sufficient education in terms of quality and places, the education sector is opening up to organizations from the private sector © Finpro

TREND 1National education systems facing extensive reforms TARGET MARKETS: CENTRAL & EASTERN EUROPE, AND NORTH AFRICA ASIA, LATIN AMERICA, MIDDLE EAST EAST & SOUTHEAST • Tailor-made training-programs • Consultation services connected with developing structures in educational systems that reinforce existing capacity in higher education and vocational training facilities • Curriculum development aimed at achieving knowledge societies • Learning environments (physical, i.e. school architecture and virtual educational worlds) • Tie-ups like “multi-campus” and public-private ventures by development consortia • The Triple-Helix model, i.e. developing interaction between enterprises and academia MarketsOPPORTUNITIES Central & Eastern Europe, East & Southeast Asia (China), Latin America (Chile, Peru), Middle East (Saudi Arabia, UAE) and NorthFor Finnish companies, opportunities lie in the productization Africa.and internationalization of educational concepts. There are alsoa number of opportunities in school construction and providinginterior design services for educational establishments. Finns are Interesting examplesalso experts on how the world’s education and learning systems • As education is widely considered to be essential forcan be developed – from both the knowledge management and modernization and growth, the educational sector has become an important focus area for governments intechnological perspectives. the Middle East region: http://www.alpencapital.com/ includes/GCCEducationIndustry-Report-September-2010.• Providing consulting services in educational and learning pdf contexts, including the integration of different players’ http://www.booz.com/media/uploads/BoozCo-Private- solutions within large-scale public projects School-Expansion-GCC.pdf © Finpro

TREND 2Growing middle-class demands quality educationThe combination of a growing middle class and parents’ DRIVERSincreased willingness to invest in the education of theirchildren will lead to a transfor mation of educational systems. • Demographic growth is leading to increased competition forMany governments are looking for solutions which can meet limited study opportunitiesthis challenge, including the new solutions required to provide • The increased willingness of parents to invest in educatinghigh-quality education for everyone on demand. Technology is their childrena an excellent enabler, as soon as solutions which address therequired learning needs have been created. Online platforms • Limited offering of alternative education providersmay also constitute a viable alternative to traditional educational • The perception of inadequacies in mainstream schoolinginstitutions. In addition to formal education, informal education constitutes a major driver for the provision of privateand self-study courses are popular. tutoring services • Increased presence of the private sector as a result of the public sector’s inability to improve educational standards OPPORTUNITIES The education of middle-class offspring offers companies or organizations that can deliver Finnish know-how a number of opportunities. Demand for ICT solutions and applications that enable self development regardless of time and place is especially high. Both pedagogically and technically, golden opportunities beckon for solutions that are well designed, and the best can be localized for use all over the world. © Finpro

TREND 2Growing middle-class demands quality education Markets East & Southeast Asia (China, Vietnam), India, Latin America (Brazil, Chile, Mexico), Middle East (Saudi Arabia, UAE), North Africa and Russia. Interesting examples • New middle-class parents are ready to invest in improving their offspring’s educationand language skills from kindergarten age. The Maple Bear Kindergarten from Canada, for example, is currently operating two Maple Bear Schools in Vietnam. http://www.maplebear.vn/index.• Self-learning solutions (ICT) php?page• Teacher training e.g. in K-12 and vocational education • In 2010 the Danish Niels Brock Business College established• Technical and vocational educationtraining (TVET) a new bachelorprogram jointly with the Foreign Trade• Creation of new public-private partnerships (e.g. cooperation University in Hanoi - ten years after opening up its first with national development agencies) joint Asian program with Shanghai Finance University.• The construction of new learning environments (physical, i.e. http://eng.brock.dk/niels-brock-international/niels-brock- school architecture and virtual educational worlds) international-activities/niels-brock-in-vietnam/• Finnish know-how in special education,learning processes and learning environments (“learning for all”) © Finpro

TREND 3Vocational up-skilling and entrepreneurshiptraining in global demandSociety’s needs and people’s working environments are changing OPPORTUNITIESat an increasing rate. Governments want their citizens to keeppace with this change, especially in nations where the proportion Finnish educational know-how in vocational up-skilling isof younger people in the population is high. highly regarded. For example, models for co-operation between companies and educational institutions have been developed InAs not all young people have the opportunity to study at Finland. Professional education center concepts are also baseduniversity, vocational up-skilling and education in different types on the benefits that flow from good co-operation betweenof professional skill are essential. High-quality education which companies and academia.supports the acquisition of professional skills helps ensurethat everyone can gain the skills and knowledge required to • Customized training for company employees to develop andobtain well-paid jobs. Vocational up-skilling of this type can be upgrade their practical and technical skillsorganized in co-operation with private companies. • Cooperation between industry and training providers in foreign markets to develop up-skilling programs • Training in entrepreneurship (consultancy, business incubators, hubs) • Public-private partnership concepts • Migrating multinationals in a global economy: up-skilling of the local labour force © Finpro

TREND 3Vocational up-skilling and entrepreneurshiptraining in global demand CENTRAL & EASTERN EUROPE, EAST & SOUTHEAST ASIA, INDIA, LATIN AMERICA, MIDDLE EAST, NORTH AFRICA, RUSSIA Interesting examples AND SUB-SAHARAN AFRICA • The Middle East region suffers from very-high levels of youth unemployment, with resulting demand for “Education for Employment”. The main opportunities in this sector consist of the following three sub-areas; 1. Vocational education and training 2. University education and 3. Work- readiness skills. http://e4earabyouth.com/report.php • Tunisia is suffering from high levels of youth unemployment (35.5% in 2011). As youth employability is closely linked to achieving smooth national economic and social transition, there is pressure to develop the quality of tertiary educationDRIVERS and workforce development systems. Source: MIC GRANT: Support for youth employment in Tunisia: an introduction to• Employing young people is a positive factor in achieving the Finnish Model linking education/training institutions to stable societies the socioeconomic environment• Focus on lifelong learning • 50% of the Indian population is aged 25 years or less. India’s• The lack of skilled labor in emerging economies approximately 300 universities and over 22,000 affiliate colleges of education and skills development produce moreMarkets than two million graduates each year. http://www.nsdcindia. org/about-us/organization-profile.aspxCentral & Eastern Europe, East & Southeast Asia, India, LatinAmerica (Chile), Middle East, North Africa (Tunisia), Russia andSub-Saharan Africa. © Finpro

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Finpro Insight Education

by Finpro on Nov 27, 2012

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