Rising electricity prices and initiatives to reduce energy consumption and costs have created a market opportunity for LED and energy-efficient lighting manufacturers in Western Europe. By 2020, LED lighting is expected to represent 60% of the global lighting market and European markets will likely lead adoption. Eight billion light bulbs will need replacing in Europe by 2020 and demand is growing for innovative lighting solutions in various sectors like hospitality, agriculture, and retail. This document outlines opportunities for Finnish lighting manufacturers in Western Europe's booming energy-efficient lighting market and how Finpro can support companies in establishing and expanding business there.

1. BUSINESS FROM INNOVATIVE USE OF LIGHT:
MARKET OPPORTUNITIES FOR THE LIGHTING INDUSTRY
IN WESTERN EUROPE.
Rising electricity prices in western
Europe is a continuing trend. Pressure
is strong at both EU and national
level to reduce energy consumption
and associated costs, and the drive
for ”green city” projects means there
are incentives for improving energy
efficiency in most EU countries. This
has created a market opportunity for
manufacturers of LED and energy-
efficient lighting solutions and
technologies.
By 2020, LED lighting solutions are
expected to represent up to 60% of
the global lighting market. Even though
Asia is the largest market in both the
LED segment and all forms of lighting,
European markets will probably lead the
way in the adoption of LED solutions.

2. www.finpro.fi/web/english-pages/opportunities-worldwide
www.finpro.fi
Lotta Björkell
Junior Consultant
lotta.bjorkell(a)finpro.fi
+358 40 343 3470
Annaleena Soult
Regional Sales Manager
annaleena.soult(a)finpro.fi
+3580 40 3433 447
In high-cost countries in Western Europe, markets for energy-
efficient lighting solutions and technologies are now booming.
Forecasts indicate that eight billion light bulbs will need replacing
in Europe by 2020, and there is also demand for innovative
lighting solutions for historical buildings and architectural sites,
in the hospitality business and in applications where light is used
to regulate human, animal and plant biorhythms. This creates
new target group, alo for Finnish manufacturers. In the near
future, growing volumes of LED solutions will also be adopted
and installed in the manufacturing, distribution and retail
sectors. Development of the market for LED solutions in offices
has been slower because of the high penetration of fluorescent
lamps.
One interesting example of the penetration of LED lighting
solutions is greenhouses. Holland is known as a pioneer in the
greenhouse business. Dutch growers are excellence-driven and
strive for continuous improvement. In addition to opportunities
for LED lighting solutions, there are markets in the greenhouse
sector for irrigation systems and heating, ventilation and
fertilization solutions.
Finpro can support your company in establishing and expanding
your business in Western Europe. The services we provide range
from hands-on practical support to strategy development and
implementation. After analyzing your business process together
with you, we define the criteria and tools for achieving optimal
sales channels and identify profitable options for market entry.
We clarify what customers in your target market expect from
market newcomers and how you can differentiate your offering
from those of your competitors. We can also help you to find
the most suitable market partners and plan a successful co-
operation model. Read more about our services.
Finpro experts understand the logic of business
internationalization. We monitor business opportunities and
developments in the energy sector on an ongoing basis. Staff
at our local trade centers have wide-ranging networks and
extensive experience. We can support you in all phases of
internationalization and we can help you to find suitable funding.
This market opportunity is now open. Contact us for more
information.
Business from Innovative Use of Light