International success with Finpro. China for breakfast seminar September 1st 2011.

1. International Success with Finpro! China for Breakfast Travel industry Bank 1.9.2011

2. Agenda 9:00 Breakfast 9:15 International successwith Finpro 9:30 Chinesetravellersarelooking for something new! 10:15 Discussion & conclusions 10.55 Wrapup 31/08/2011 2 © Finpro

3. Finpro in Brief Finpro is a globally operating expert organization which helps Finnish companies to international success. Today Finpro has over 350 professionals who work in 66 offices in more than 40 countries. Finpro’s consultants completed 1139 assignments in 2010. Finpro’s service offering is a unique combination of strong industry sector and target market knowledge, foresight and expertise in the internationalization process. 31/08/2011 © Finpro 3 Finpro was founded by Finnish companies in 1919. Today the Association has 550 members: Finnish companies, the Confederation of Finnish Industries, the Federation of Finnish Enterprises and the Federation of Finnish Technology Industries. Finpro as a public-private partner belongs to the Ministry of Employment and the Economy Group and works closely with other operators in Finnish innovation ecosystem such as ELY-centers, Tekes and Ministry for Foreign Affairs.

4. Finpro’s Mission and Vision Mission Building successful Finland in global economy Vision Finpro is the trusted partner when seizing global business opportunities 31/08/2011 4 © Finpro

5. Our Promise Finpro helps Finnish companies to grow and succeed in international markets 31/08/2011 5 © Finpro

6. Finpro’s Global Network 31/08/2011 6 © Finpro

7. Finpro’s Global Network – Asia and Russia 31/08/2011 7 © Finpro

8. Finpro’s Industry Expertise Finpro has a strong vision on the development, challenges and specific needs of the different industry sectors in Finland and internationally. Our experts represent the following industry sectors: Construction, Logistics and Machinery Energy, Environment & Forest Life Sciences Services Software and Digital Media 31/08/2011 © Finpro 8

9. Finpro Foresight- a Window to Future Opportunities Finpro Foresight is a window to global future opportunities. We observe and analyze the global operational environment, collect signals from changes happening in the world and refine them into future phenomena. With the help of our experts Finnish companies are able to use the phenomena in developing their business and product/ service strategies for finding new business potential. 31/08/2011 © Finpro 9

10. Finpro Navigator 31/08/2011 10 © Finpro Finpro offers expertise at every stage of internationalization Improving Market Position Establishing Presence Planning Market Entry Preparing Growth Growth path

11. Finpro Navigator 31/08/2011 11 © Finpro Improving Market Position Establishing a Presence Planning Market Entry Planning International Growth Entry Options Partner Search Sales Accelerator International Growth Plan Test Drive Sales Channel Development Market Monitor Direct Sales RightMarkets Acquisition Candidate Search Establishing Company Supplier Evaluation Trend Pulse Export Partner Groups

12. Finpro’s International Programs and Projects 31/08/2011 © Finpro 12

13. Finpro’s International Programs and Projects Africa project Finnish Wellbeing Center Go Global program Ready-Steady-GO! Finland program 31/08/2011 © Finpro 13

14. Finpro’s References 31/08/2011 © Finpro 14

15. Topics to discuss Whatareyourexperiences of Chinesetravellers? Whatdoyousee as the main challengeswiththe Chinese market? Whatcanweachievetogether ? 31/08/2011 15 © Finpro

16. Finpro Contact Heli Mende Consultant Clientrelations, Services +358-40 343 3376 heli.mende@finpro.fi www.finpro.fi 31/08/2011 16 © Finpro

17. Thankyou!